Here's how you can become a sought-after contact in the Creator Economy.

In today's competitive landscape, the most important tool you have is your personal brand. When a potential client or opportunity comes across your name, what they see is crucial. By consistently creating and publishing your content, you instantly build credibility as a key person of influence within your niche. This consistent presence makes you stand out because people can spend time consuming your content and learning about you. This engagement leads to more opportunities and potential revenue. Remember, your content is not just a reflection of your expertise; it's a powerful magnet that attracts and converts opportunities. Start building your credibility today by sharing your unique insights and experiences!

Some ways to get started - 1. define what you would like to be an authority on 2. how often can you update? 3. research how others in the similar space are positioning their content. 4. what would make your content valuable to the user, and how would this pipeline into your lead generation? 5. its important to engage as much as create content - do you comment and re-share relevent information with your community? 6. always ask yourself, "whats in it for the person engaging with this content? how does it help them to solve a problem or learn something new?" 7. use data to improve your content - which content performs better? why does it do so? keep testing and improving

This translates to in person events as well, in the creator economy, networking and first impressions can go far. Treat everyone with kindness, influencer or not, they may be a decision maker or sway others. Be yourself and remain authentic to the parts you show online.

In the world of AI where everyone is using Chatgpt or similar to create content - maintaining your voice and presence will make you stand out for being authentic. To be authentic in the digital space is to practice "active listening" - are you in touch with what issues your community members are facing? can your content help them? How can your experiences add value to them?

Solve problems for people. If someone is posting about a specific problem like not being able to find creators in a specific niche or not being able to find a graphic designer, step in and offer your network. If you can effectively find solutions to hard problems for people at the core of the creator economy, they may eventually notice and recognize you. It is important not to expect this recognition and to have a mentality of generosity. You can also post valuable insights you get from running a specific video or campaign to continue to show value to the people already in your network.

Networking can seem ick-y when done mindlessly. When attending events or commenting on someones post, do some research before approaching them. Be strategic about your approach but dont be transactional in your relationship. When getting to know someone, stay open and curious. If you go in thinking about how you want to get something out of them, the person on the receiving end can feel it.