Here's how you can write clear and concise emails in the Creator Economy.

I tend to repeat myself and go on and on, and sometimes I repeat myself a lot. SO I'M VERY GRATEFUL FOR GPT. I use it all the time. I will write something, and before I send it—unless it's a text to a friend—I run it through AI just to make sure I'm clear. In my real brick-and-mortar life, I wish AI could help me be more clear since it’s odd sometimes that people can’t read my mind. I guess a chip implant is the next step? 🤷🏻♀️

You will be surprised at how many emails, even at the topmost level, fail to explain the crux or the actual message of the mail. So it's important to structure your email, so that the purpose is well defined and reciprocated by the receiver.

Know your goal and write accordingly. Cold emails tend to require brief, highly relevant, but actionable copy. Warm emails offer room to tell stories that engage and motivate your audience. Ask yourself where this email is (that you’re writing) along the journey of your audience. And consider what conversation level your email needs to have. When you’re writing try these tips: 1. Speak your copy to see if it’s conversational (and matches your tone of voice) 2. Get Google to ‘talk it back’ so you can hear how it flows. 3. Ask a friend to read it out loud and see how it sounds from your readers point of view. Edit and adapt your email based on the feedback. And you’ll craft strong copy. With real impact.

As a creator you should have your own email list (otherwise you're missing out on the most lucrative part of your job). When writing emails to your audience, the goal ultimately should be to sell your offers, whether that's a course, a coaching program, a supplement, a community, a book, or anything else. This doesn't mean you can only talk about whatever it is you're selling—please don't do this. But you should keep this simple fact in mind. There's no such thing as a "goodwill email". Your audience has a problem they want solved in their life—that's why they follow you. So offer them your solution in every single email you send. Always keep your emails valuable and entertaining, but don't shy away from "selling" all the time.

Goals are important in giving you direction but they should also be tailored to your audience This will help your content be more valuable

Being "brief" is always relative. An amazing line I've learned from Ben Settle about this is the following: "An email should be like a woman's skirt; short enough to get attention, but long enough to cover the details." If you've got a vital point to make, something you know will help people improve the quality of their life. Something they just NEED to know and remember before doing anything else (whatever it may be for you and your market) then it could be a great idea to tell a story illustrating your point. If your email winds up to be 1,000+ words after telling your story, then that's not necessarily a problem. As long as it's interesting, entertaining, and valuable all the way through. You can't go wrong if you're not boring.

Brief is good if it covers all the points you need to make. Concise words are easier to read as long as you adopt the ‘Grade 5’ test. Can a fifth grade student understand your message On the flip side longer emails allows the writer to incorporate stories into the body; thereby making the content easier to absorb We all love a good story

A vital element to writing any form of communication is to always write as if you're talking face-to-face one-on-one to the person who's reading. This means to refer to him as "you" and always stay in the singular. Never write "you guys" or "all of you". Don't make other people feel like they're just one of many.

Personalised emails are key. All Autoresponder services have this feature Emails should make a reader feel they are the only person being spoken too.

Short sentences with plenty of paragraphs work best. This formatting is easier to read from mobile devices If appropriate use sub headings to highlight points

You're writing an email, not a novel. Get some white space in there. Don't go overboard and write every sentence on a new line. But don't go cramming 10-sentence paragraphs into your email. Keep it structured and easy on the eyes.

Get a spellchecker. I use Grammarly and ProWritingAid (yes, both of them) all the time. Not to tell me how to write, hell, I don't even follow all of their suggestions—you want to sound like an actual human, not like a machine, after all. But having a spellchecker to notify you of some of your simple and stupid typos can go a long way.

Many times when we're trying to express a thought, what immediately comes out - usually called the "first draft" - is a long, probably incoherent expression that doesn't serve us. This is where a thorough proofreading comes into play. You have to look over your "first draft" and check that your actual thoughts and intents are clearly expressed. Then you have to be sure that there are no spelling or grammatical errors. For emails, you want to be sure that you're as formal and polite as you reasonably can. And you want to be sure that the correct subject, recipients and copies are captured. You don't want your emails going to the wrong person/desk. Neither do you want to send an email without a subject or a subject that comes off as a spam.

Follow up is key. Master the art of keeping it SIMPLE whenever possible. Instead of a lengthy follow email reiterating what has already been said, try a 1-2 sentence reply. For example: “Afternoon John! Just checking that you saw my last email? Looking forward to touching base.” Don’t over think it. Don’t badger them when multiple follow ups. More than likely they’ve been busy with other things or they aren’t quite ready to commit and that’s ok. Keep engaging with their content- if you’re in the same network and don’t make it awkward. 😉 You’ve planted the seed, so wait for it to grow.

Before sending any email, make sure you read that email again at least one last time, you will be surprised most of the time.