How can you build an online presence that stands out to potential employers?

1. Craft a Professional Brand: Develop a cohesive and professional online presence across platforms. Use a consistent profile picture, bio, and content that aligns with your career goals. 2. Showcase Achievements: Highlight key achievements, projects, and skills relevant to your field. Regularly share valuable content, engage in industry discussions, and participate in relevant online communities to demonstrate expertise and stand out to potential employers.

Strategic platform selection is the cornerstone of a standout online presence. Tailor your choice based on your niche, audience, and style. Whether visual content on Instagram or writing on Medium, aligning platforms with your strengths ensures a focused and impactful online presence. It's about quality over quantity, avoiding dilution across platforms and making a memorable impression where it matters most.

My fav question :) To stand out to employers online, curate a professional and cohesive Personal Brand: - optimize LinkedIn with a polished profile, highlighting achievements - showcase a portfolio that demonstrates skills and accomplishments - engage in industry-related conversations to display expertise - create and share valuable content relevant to your field - network strategically, connecting with professionals and participating in online communities Consistency in branding, active engagement, and a showcase of expertise will make you memorable and appealing to potential employers. P.S. I know lots of you have already heard of this action plan. But have you really applied it regularly? ;)

Create a personal brand website that serves as your digital resume. Include a visually appealing layout with a friendly bio, showcasing your skills and projects. Embed a video introduction to add a personal touch. Regularly update a blog section with insights or industry trends. This unique approach not only provides a comprehensive overview but also demonstrates creativity and dedication to your craft, making you stand out to potential employers.

I actually disagree on choosing your platforms wisely, in my opinion you should be on all of them because your TikTok audience isn’t the same as your IG or YouTube audience. What you do differently is the content you post on each platform. On our IG we do reels, posts and carousels. TikTok is full of our saved IG stories and everything starts on snapchat!! Snapchat is vlogging and giving daily life updates and more real in time content. On YouTube we’ve decided to do 1 min videos or interviews and using FB for our press conferences & lengthy captions🙌🏽

To rank your profile you need to optimize your profile by adding relevant keywords to your headline, and about section. Check your industry's expert profile which keywords they use and take references from them.

*whew* There are so many "rules" for optimizing your profile. But not all of us fit into the corporate mold. Some of us don't want to work for/with those kinds of businesses. You don't NEED a professional profile picture. If you are laid back & prefer working with others like you, don't wear a costume for the photo. Keywords are good & helpful, but only if you know how to use them correctly. They can come off as inauthentic. For neurodivergent folks & creative types, authenticity is a better guiding principle. Pick a clear message/direction for your profile. One that reflects you & communicates your skills. Find a quality photo that goes with your message. Don't be afraid to include your values & expectations from an employer.

You also need to be creative to optimize your profile in : 👉Using hashtags. Hashtags are a great way to make your content more visible. When posting on social networks, use hashtags that are relevant to your industry and the posts you're targeting. 👉Create infographics. Infographics are a great way to present information in a visually appealing way. They're also easy to share on social networks. 👉Recording videos. Videos are a great way to share your expertise and personality. You can create videos to talk about your industry, your skills or your experience.

Optimization Over Popularity. Optimize your profiles with a focus on quality and strategic communication, rather than just chasing follower counts or trends. This approach emphasizes the importance of building a solid foundation with well-crafted bios, clear branding, and engaging content. It challenges the common emphasis on vanity metrics, advocating for a more thoughtful and purposeful presence that appeals to potential employers and collaborators.

Optimizing profiles with keywords is important, but let's not forget the power of storytelling. Inject your bio with personality and your unique career journey. Showcase your skills not just through static lists, but through compelling narratives of past projects and wins. Share testimonials and accolades that speak volumes about your impact. Engage in relevant conversations, and let your passion for your field shine through. Remember, it's not just about checking boxes; it's about creating a profile that resonates with potential employers on a human level. Make them connect with your story, and you'll stand out from the crowd.

Make sure you focus on quality over quantity. I once set a goal to reach 500 connections on LinkedIn. That was a terrible goal, and I found much more success and enjoyment when I just focused on adding value and talking to fun people.

Networking gets a bad rep. It often feels self-centered and usery. But it doesn’t have to. Good networking is genuine. It is about what you can give to the connection as much as what you get. Asking questions, listening to understand, and sharing your experience tells others that you care about more than just yourself. The other game changer for me was developing an abundance mindset. Building real connections is difficult when you view the world through scarcity. You give off competitive or desperate energy. Focusing on these two pieces before you start networking will help you make more connections. They will be deeper and more beneficial for both sides. Don't be afraid to reach out. But do it with the intent to give back.

Put yourself out there! Comment on others posts. Genuinely thoughtful comments can connect you with a lot of like minded people. Reach out to people with connection requests. Try and find a niche that resonates well with you and your content. Don’t be very transactional about it. Focus on giving value first before asking for anything in return.

Authentic Networking as a Core Strategy. In the world of social media, where self-promotion is rampant, authentic networking can set you apart. By focusing on genuine connections rather than transactional interactions, you can create a network that is more than just a list of contacts – it becomes a community. This view challenges the prevalent idea of networking as a means to an end, proposing it as an ongoing process of building relationships and learning from others in your field. This approach to networking values real engagement and mutual growth over superficial connections.

Networking online goes beyond connecting with influencers. Seek meaningful collaborations with peers, colleagues, and even clients. Showcase your work through case studies and portfolio pieces. Contribute to relevant discussions and offer valuable insights. Remember, reciprocity is key. Ask for recommendations and endorsements, but also offer genuine support and feedback. Utilize platforms like LinkedIn ProFinder to make yourself discoverable for potential projects. By fostering collaborative relationships based on mutual respect and expertise, you build a network that not only opens doors to new opportunities but also adds depth and credibility to your online presence.

Everyone tells you to “be consistent” & “post frequently.” These two things don’t work together for everyone. If you can make quality updates & posts every day, even on vacation, more power to you! For the rest of us, focus on a realistic & manageable schedule for posting & profile updates.  If you can only commit to posting once a week/ month, that’s okay! Make it a quality post & do it consistently. Followers will look forward to your posts & know exactly when to expect them. Set an appointment every six months to update & refresh your profiles. Maybe you don't have much that needs changing, but you will have peace of mind that it is current. This gives you dedicated time to improve them without sitting on your To-Do list for weeks.

it's crucial to understand that building an online presence is a continuous journey. Regularly update and review your profiles to keep them relevant and engaging. Stay informed about the latest trends in social media marketing by exploring courses, reading insightful blogs, listening to informative podcasts, or watching educational videos. Engage with your network by sharing your unique perspectives and insights. Importantly, embrace feedback from your audience, peers, or mentors and use their insights to refine your online persona.

In order to stand out amongst others, there are a few things that are important: 1.) Be Authentic - share stories and examples that demonstrate your expertise and showcase your POV 2.) Be consistent - Be consistent in the general topics you are talking about. Spend time figuring out the areas you want to work in and then tailor your posts around those areas. 3.) Be present - When you commit to a platform, pick an amount of time you can commit to each week to show up to post and also engage with others on the platform. Follow for more insights on social media marketing.

Best advice I can give here: Weekly sprints- just focus on what you can create every week Reflect and iterate every week- make sure you do one thing different and keep improving Talk to your audience regularly- Don’t try and talk to too many people. Find a few people whose advice you trust Create a binge bank for anyone that comes across your page

Consistency is key to a standout online presence! 🚀 Regularly update your profiles, keeping them fresh and relevant. Stay in the loop with the latest social media trends by learning from courses, blogs, podcasts, and videos.

LinkedIn has over a billion users now. Only 9 million of them have creator mode turned on! You’re a part of a select group of people taking advantage of creating content on this platform. Don’t focus on the 100s or 1000s of views you can get. Focus on the 1 interesting person that will read your content and may offer you a genuine opportunity or become part of your network. Create a binge bank for this one person to go through. Make it about them and think about how they would view you if they took the time to go through your featured posts. You can really stand out by being unique and creating content that’s true to you. Don’t think too much about it and accept mistakes as a part of the process 🫡

3 things I always consider in fine tuning my profile and before I publish content - Be authentic - Be insightful - Be relevant - Always answer what it's in it for the employer or reader?

In addition to the above, remember, that authenticity is key. Share glimpses of your personality, hobbies, and interests to humanize your online presence. Balancing professionalism with a touch of personal flair makes you more relatable to employers seeking well-rounded individuals.

1. Leverage the power of LinkedIn: share valuable content, engage with industry leaders, showcase your portfolio, and stay consistent in updating your profile. 2. Actively network with professionals in your field and attend virtual events. 3. Create a personal website or blog to showcase your expertise, share insights, and differentiate yourself by adding value to the potential employer reading it.

I once shared a thought-provoking article on LinkedIn, not expecting much beyond sparking a conversation. Little did I know, this post would lead to a connection with an industry expert who shared similar views. Our virtual discussion evolved into a collaborative project, and eventually, we co-authored a piece that garnered attention within our professional community. This unexpected journey highlighted the serendipity that social platforms can bring, showcasing the potential for meaningful connections and collaborations to arise from seemingly simple interactions. It's a testament to the dynamic & unpredictable nature of the digital landscape, where a single post can pave the way for impactful professional relationships & opportunities.