How can you write copy that is optimized for E-A-T?

1 Know your audience

The first step to write copy that is optimized for E-A-T is to know who you are writing for and what they are looking for. You need to understand their needs, problems, goals, preferences, and expectations. You can use tools like Google Analytics, Google Trends, Keyword Planner, and social media platforms to research your audience and their search intent. This will help you create content that is relevant, useful, and engaging for them.

2 Showcase your expertise

The second step to write copy that is optimized for E-A-T is to showcase your expertise and credibility on the topic you are writing about. You need to demonstrate that you have the knowledge, skills, and experience to provide accurate and reliable information. You can do this by using clear and concise language, providing facts and evidence, citing reputable sources, avoiding vague or exaggerated claims, and highlighting your credentials and achievements.

4 Establish your trustworthiness

The fourth step to write copy that is optimized for E-A-T is to establish your trustworthiness and reliability as a content provider. You need to show that you are honest, transparent, and ethical in your content creation and delivery. You can do this by using a secure and user-friendly website, providing clear and accurate information, disclosing any conflicts of interest or affiliations, updating and correcting any errors or outdated information, and following the best practices and guidelines of your industry.

5 Optimize your format

The fifth step to write copy that is optimized for E-A-T is to optimize your format and structure of your content. You need to make sure that your content is easy to read, understand, and navigate for both humans and search engines. You can do this by using headings, subheadings, lists, images, videos, charts, graphs, and other visual elements to break up your text, using short and simple sentences and paragraphs, using keywords and phrases that match your audience's search queries, and using meta tags, title tags, alt tags, and schema markup to help search engines understand and index your content.

6 Engage your audience

The sixth and final step to write copy that is optimized for E-A-T is to engage your audience and encourage them to take action. You need to show that you care about your audience and value their feedback and input. You can do this by asking questions, inviting comments, providing calls to action, offering solutions, creating incentives, and providing social proof and social sharing options. This will help you build a loyal and satisfied customer base, increase your conversions and sales, and boost your E-A-T score.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?