How do you find out the culture and values of a company from their online presence?

Below are a few things that you can have a glance at to check the company's culture and values via online presence: 1) Glassdoor reviews (Check reliable reviews only) 2) LinkedIn page (Life page is the major thing to analyze) 3) The "About Us" page of the company to check the recent activities ongoing in the organization. 4) Employee testimonials displayed on the website. 5) Blogs or articles published by the company regarding the achievement of any employee or anything related to employee engagement activities.

Begin your exploration by scrutinizing the company's website for insights into their culture and values. Analyze how they articulate their mission, vision, and objectives, as these reflect their overarching purpose. Delve into their core values, noting how they manifest in their actions and decisions. Assess how they present their products, services, and milestones, gauging their commitment to excellence. Observe their communication style with customers, partners, and stakeholders for transparency and authenticity.

Something that has worked realllly well for us: Employee testimonials! Employee testimonials are a great way to get a sense of what it's like to work for the company. Read what current and former employees have to say about their experience.

Keep in mind that the corporate social media accounts are, well, corporate. If you really want to see the culture of a company on social media look for their leadership and employee individual accounts. What are they posting about online? Do the leaders (at any level) embody the values you want to see? How about their front-line leaders? Are they posting about their teams? You can tell a lot about a company by what their leaders and employees prioritize, post about and celebrate on social media.

Indeed checking and following the company's social media platforms like LinkedIn and Instagram can help you to identify the recent ongoing activities in the company and how regular they are in nurturing the employee culture and values in the organisation.

There are always 2 sides of the coin, some employees may have a very positive experience with the company which showcases their affirmative feedback, on the other hand, the one who might not be satisfied with the work culture or not happy with the company might share his feedback based on the experience he or she might have had with the company. So it's necessary to analyze multiple aspects and then get to a conclusion before judging the culture of any company.

Reviews can be great to find out information, but as with any review, this information may not be correct. Your job is personal. The managers that the employee interacted with, may not exist in your department. Keep an open mind when reading the negative reviews. There is always someone who may not be stating the full story. Be aware that many employees prefer to work in remote or hybrid situations. If the reviews are all negative about the culture, it can be caused by the leaders, the salary, the micromanagers, or the limited promotional opportunities. I agree to review the information for trends.

In my experience as an executive recruiter, I encourage applicants to ask questions during interviews about the culture. I place amazing candidates into innovative cultures. Ask questions about the typical work day, the structure, the hours, and how they prefer you to communicate with the leadership. If they say that they can be accessed 24 hours a day, and people get texts at 2am, then you understand that this company enjoys a strong work ethic. If the manager references that when they go on vacation, they delegate all work, and do not expect employees to be on email, then you have a company that values their employees and their family time.

Here's a simple technique you can use to learn about a company: look up the company using a news search engine such as Google News, take the results URL and feed it to a word cloud generator like tagcrowd.com to get a picture of what words are most frequently used in the news to describe that company.