What are the best user behavior metrics for fitness app success?

1 Usage frequency

One of the most important user behavior metrics for fitness app success is usage frequency, which measures how often your users open and interact with your app. Usage frequency can indicate how loyal, motivated, and committed your users are to your app and their fitness goals. You can measure usage frequency by tracking the number of sessions, the duration of sessions, and the time between sessions for each user. You can also segment your users by usage frequency to identify different user groups, such as active, occasional, or dormant users.

2 Goal completion

Another user behavior metric for fitness app success is goal completion, which measures how well your users are achieving their desired outcomes with your app. Goal completion can indicate how effective, relevant, and valuable your app is for your users and their fitness needs. You can measure goal completion by tracking the number of goals, the type of goals, and the completion rate of goals for each user. You can also compare goal completion across different user segments, such as demographics, preferences, or fitness levels.

4 Retention rate

A fourth user behavior metric for fitness app success is retention rate, which measures how long your users are staying with your app. Retention rate can indicate how satisfied, loyal, and invested your users are with your app and their fitness progress. You can measure retention rate by tracking the number of users who return to your app after a certain period of time, such as a day, a week, or a month. You can also calculate retention rate by dividing the number of retained users by the number of new users for a given time frame.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?