What is the best way to identify your podcast's unique voice?

Identifying your podcast's unique voice involves defining your core theme, drawing from personal interests, analyzing successful podcasts, adapting based on audience feedback, and experimenting until you find a distinctive and resonant style.

A Unique Voice is the only way to stick out when 90% + of your audience is only listening to the show. A great example here is the TBOY podcast - they do a lot of things very well, including having a unique voice

When I launched my podcast, I quickly realized the importance of having a unique voice. It's not just about standing out; it's about authenticity. My unique voice helped me connect with my audience on a deeper level, as they could relate to my genuine approach and perspectives. For context, I started my podcast when I was 17 years old after I recovered from a near paralyzing injury playing football. This is how I found my voice.

One thing that I have found helpful to share is be true to the core essence of your brand (business). What does your business stand for? What tone and emotion do you want listeners to think when they hear your podcast name?

Discovering your unique voice is arguably the most important thing you can do for your podcast to get it to grow. The combination of being authentic and having a consistent voice will get you people invested in your show.

Ultimately it should align with your own unique personality! Lean in to who you are & don't attempt to be anyone else. Great example: Jocko, David Goggins, TBOY podcast, Tim Ferriss Show

Finding my podcast's unique voice involved a lot of introspection and experimentation. I looked at my passions, my expertise, and my speaking style. I also listened to feedback from early listeners to understand what aspects of my podcast resonated most with them.

Refining my voice was an ongoing process. I paid attention to which episodes got the most engagement and tried to understand why. I also took a course in storytelling to improve how I present content, ensuring my voice remained consistent but also engaging.

My notes are for fictional podcasters, given audio drama is making a a grand comeback. For genre shows like sci-fi, you'd want to refine it so the audiences can feel the sci-fi atmosphere. Use sound effects that transport them to the world you create. Post visuals and clips that represent the episodes on your podcast's social media channels and site. You can watch videos and read books or articles on storytelling if you'd like to learn more about making a compelling podcast.

Use a variety of platforms to showcase your podcast's unique voice so you can engage listeners beyond your target audiences. Posting clips, stories, reels and quotes on your podcast's social media channels and official site can entertain them. Create a community and do fun polls, questions and more so they can feel like they are part of your podcast universe.

Try new things & see what feels good / sounds good! This may be hard to put a metric behind, so trust your gut & never stop trying new things!