You're navigating a competitive job market. How can you use social media to make yourself stand out?

To stand out in a competitive job market using social media, curate a professional and engaging profile on platforms like LinkedIn. Share industry insights, participate in relevant discussions, and showcase your expertise through posts and articles. Connect with industry leaders and engage with their content to build your network. Highlight your achievements and skills with visual content such as infographics and videos. Participate in online groups or forums related to your field to increase your visibility. Lastly, maintain a consistent and authentic personal brand across all platforms.

Here's the skinny on social media and the job search: I know EVERYONE hates social media- you aren't alone. BUT you do need to focus on some of it to build up your personal brand as a professional- even before you start the job search. It is something you need to always be building and molding. Remember, your personal brand is how others see you and think of you before you walk into the room. How do you want to be known? I work with my clients on this as we develop their resumes and sometimes leadership skills too. Look at various platforms, and see what thought leaders are on there in your industry. How can you be a voice on those to resonate with the audience, and how could it impact your career goals? If you want to get ahead- SPEAK UP

Ein professionelles LinkedIn Profil und ein aktueller und knackiger CV sind super wichtig. Auch wenn du aktuell nicht auf Jobsuche bist: Du weißt nie, wer die findet, und wann du ggf. ganz kurzfristig einen CV versenden möchtest. Besonders schön: Wenn die optischen Elemente deines LinkedIn Profils (Foto, Banner) mit der Optik deines CVs zusammenpassen. Gleichzeitig ist der persönliche Aspekt nicht zu unterschätzen: Sprich auch darüber, was dich als Person ausmacht, so dass dich andere als ganze Person kennenlernen können.

Don't forget to utilize the network you already have! Growing your network is important but utilizing and maintaining the network you already have it equally, if not more important.

Dein Netzwerk ist deine Karriereversicherung! Es trägt dich durch alle Phasen deiner Karriere. Suche mit Filtern, Events und Artikeln gezielt nach Top Stimmen in deiner Branche; vernetze dich mit Menschen, die du auf Veranstaltungen triffst; tausche dich mit Menschen aus, deren Kommentar unter deinem Post dir besonders gut gefallen hat - die Möglichkeiten sind endlos.

Show yourself to people! - interests in your professional area; - trends in the industry; - researches with some surpising insights; - sense of humour / your behaviour. Do it at least once a week so people could get used to your posts and get familiar with you better.

Tailor the types of content you are sharing and the platforms you're using to share content to your chosen industry. There are so many places to share content, explore and see what's most common in your field or industry.

Personal branding is important while standing out in a job search, think about what is important you, what you would like to be known for and your accomplishments. Tips to promote your personal brand -have a LinkedIn profile up to date, follow companies and employees -create an online portfolio, share your personal story in posts and engage with others -share your message constantly, atleast a few times a week!

Es ist eine Überwindung, dich sichtbar zu machen - und einfacher wird es, wenn du genau weißt, wie du auftreten möchtest. Was ist deine Botschaft? Was ist dir wichtig? Wie trägst du dazu bei? Wer soll deine Beiträge lesen und was interessiert diese Menschen? Diese Klarheit erlaubt dir, konsistent und authentisch auftreten. So schaffst du Vertrauen in deinem Netzwerk.

Engaging with others' content is also a great way to get started. For many people posting or sharing content can be a little nerve wracking. Start off with easier things such as liking and commenting on others' content.

Content tummelt sich auf Social Media Plattformen genug - oft höre ich von unseren Klientinnen, dass das Engagement und Netzwerk Pflegen zu viel Zeit in Anspruch nimmt. Setze dir für das Engagement ggf. ein Zeitlimit, so wie für jeden anderen Task. Und: Ein paar Minuten Recherche in den jeweiligen Algorithmus des sozialen Netzwerks machen sich stark bezahlt! So findest du heraus, wie du die Plattform effektiv und effizient nutzt.

Share industry-relevant content and insights to showcase your expertise and engagement. Interact thoughtfully with others by liking, commenting, and sharing posts from influencers and companies in your field. Avoid controversial topics that could tarnish your professional image.

Your personal brand should be the golden thread that ties everything together. A brand is important for personalization, uniqueness, and consistency. The more your actions align with your goal, the quicker the results arrive. Things can get distracting on social media. Setting daily goals to use LinkedIn as a tool to support your goals will allow you to avoid distraction and energy waste.

A few points to help 1️⃣ Be Impressive 👉 Impactful LinkedIn profile 2️⃣ Be Active (Consistently) 👉 Activity = Visibility Best of luck 🍀