Here's how you can drive creative marketing initiatives by embracing unconventional thinking.

Ignore the negative committee that lives in your mind telling you not to do it. Try it, test it, and see where it lands. Turn down the radio dial of the loudest people in the room, and turn up the radio dial of the masses.

Drive creative marketing initiatives by encouraging a culture of innovation, where team members feel empowered to propose and experiment with unconventional ideas. Utilize brainstorming sessions and design thinking workshops to explore diverse perspectives and challenge traditional marketing approaches. Finally, analyze and adapt successful out-of-the-box strategies from other industries, ensuring that your campaigns stand out and capture the audience's attention in a unique and compelling way.

Um exemplo emblemático de uma marca que abraçou o risco no marketing é a Nike. Em 2018, a empresa lançou uma campanha publicitária com Colin Kaepernick, um jogador de futebol americano que se tornou uma figura polarizadora ao protestar contra a injustiça racial ao ajoelhar-se durante o hino nacional dos Estados Unidos. A decisão da Nike de associar-se a Kaepernick foi vista como altamente arriscada, já que poderia alienar uma parte significativa de sua base de consumidores. No entanto, a campanha foi um sucesso, reforçando o posicionamento da marca como defensora da justiça social e atraindo um público mais jovem e diversificado.

A reliable way to come up with creative ideas consistently is to follow the consumer. The consumer is changing, evolving, and following new trends. One category I can think of to illustrate this point is shaving products. There was a time when being clean-shaven was the trend and it was simple for shaving product brands to communicate their key benefit. And then now is the era of men sporting the beard and hence finding a creative way to communicate the same benefit becomes important. I remember a campaign done by Gillette in India which was titled #wals- Women against lazy stubble. Hence looking at the same challenges from a different lens can be a great lever.

As a marketing specialist in the lubricants industry, I believe that questioning industry norms is key to driving creative initiatives. My approach would involve: - Examining best practices to identify areas for differentiation and unique positioning. - Exploring unconventional marketing strategies to reach new prospects. - Continuously seeking customer feedback to adapt to evolving needs. - Collaborating cross-functionally to bring diverse point of views into the ideation process.

I believe great marketers have to think outside the box. Norms are essential for creativity and innovation. With 5 years in B2C and B2B, and over $5M in ad spend generating $100M in revenue, I've seen firsthand how challenging the status quo drives results. Airbnb, for instance, revolutionized travel by questioning traditional hotel stays and uncovering untapped markets. By critically examining industry practices, you can create unique value propositions and craft messages that resonate deeply with your audience. Embrace this mindset to set your brand apart and drive impactful marketing strategies.

Think of the consumer's perspective. Another bad habit of marketing/advertising and getting too caught up in everything but the customer experience... especially the process of getting advertising work done. Remember to pick you head up from the sand... remember its about the customer.

Great leaders ask great questions: you don't necessarily have to always accept things the way they are, look beyond the dotted lines and look for key clues by being proactive and identifying patterns that don't seem normal. Inquisition is key to ideation.

What are the everyday Norms? Needs On Repeat Mind Seats? You have the ability to change your norms. Some people have to stay everyday working the same robotic way that’s just how they were born. There are the few that break the mold and see the sun and make the new concept and connection to the new side of the informal or unnormal side of the map.

I recognize the significant value varied viewpoints can provide to the creative process. Collaboration among people with diverse backgrounds, expertise, and experiences can: •Introduce innovative concepts and perspectives that challenge established thinking in the sector. • Enable the integration of diverse concepts to create original marketing campaigns. •Incorporate multiple cultural and social aspects into our advertising to reach a larger community. •Develop a more inclusive and compassionate approach to understanding our target customers requirements and preferences.

Incorporating diverse perspectives is crucial for unconventional thinking. Surround yourself with people from different backgrounds, industries, and expertise. This diversity sparks creativity, leading to unique marketing initiatives. Collaboration with a varied team ensures campaigns resonate with a broader audience. Google's diverse workforce led to innovations like Google Translate and Google Maps. For instance, Google Translate was developed by linguists, engineers, and data scientists globally. This collaboration resulted in a tool supporting over 100 languages, used by millions daily, showcasing how varied perspectives drive groundbreaking solutions.

Escuchar las recomendaciones de tu equipo puede ser crucial para elaborar una campaña de marketing efectiva. Reconocer el valor que tiene la diversidad en cuanto a opiniones y perspectivas. Este mes estamos de aniversario en la empresa y la decisión más fructífera que tomé en cuanto a esto fue escuchar a todo mi equipo, inclusive a las personas que no están relacionadas con el área de marketing. Preguntas clave que hice y te recomiendo hacer a tu equipo: •¿Cuál es tu visión de la empresa? •¿Cuál crees que es el mensaje que debemos transmitir? •¿Hacia donde consideras que hay que apuntar?

Even bringing together people from different backgrounds and industries and having them give their opinions can spark fresh ideas you might not have thought of. Sometimes our brains are so structured already we can't make us think and get outside the box, collaborating with a varied team blends these unique viewpoints, resulting in standout campaigns.

Incorporating diverse perspectives is really important for thinking outside the box. When you work with people from different backgrounds, industries, and areas of expertise, it can spark creativity by bringing in new ideas and viewpoints you might not have thought about. Collaborating with a team that's varied in these ways can blend different concepts together, leading to unique marketing strategies.

One alternative approach is to tap into influencers who resonate with your brand. Influencers bring diverse styles and perspectives, offering unique angles to your narrative. Identify influencers who already appreciate your products or those who would find value in them. Collaborating with them can help convey your story in ways that are authentic and engaging, amplifying your message and connecting with a broader audience. They also create content in different formats that can reach different segments of your target audience. Their genuine endorsement can create a more relatable and impactful brand story.

Even if you want to tell a simple thing tell it in the form of a story. Stories connect with people and they remain in their memory for long. For example here on Linkedin when I just directly explain the concept people tend to not like it but when I explain the same concept in the form of a story people remember it so well that they come up i person to me to discuss it.

Crafting stories based on your Why and How is a great way of leveraging stories. You do not only tell your story but you get to carry people along as they get to see your motivation behind your work and this is what pulls people in.

Leverage storytelling to transform your marketing campaigns. Think beyond typical customer success stories or product features. Craft narratives that are unexpected, tap into emotions, or use humor and surprise to engage your audience. A compelling story creates a strong connection with your audience, making your brand more relatable and impactful. Airbnb’s “Belong Anywhere” campaign used personal travel stories to evoke emotions, leading to a 13% increase in bookings and a stronger brand connection.

Storytelling done well is a powerful marketing tool, especially when used creatively. -> If you go beyond typical customer success stories or product features -> If you can craft unexpected narratives that tap into emotions, -> If you can use humor or surprise your audience, -> If you can handle objections while telling your narrative... Then your story can forge a strong connection, making your brand relatable and your messages way more impactful.

In the fast-paced world of unconventional marketing, speed is your best friend. Quickly trying out new ideas lets you test different strategies and improve them based on real-world feedback. Don't hesitate to launch small-scale experiments or pilot programs to see how your audience reacts before committing to a full campaign.

Using Gen AI here could really help with speed. Just write a suitable prompt, ask it to rate your strategy out of 10, or identify gaps or if all topics for the target audience are covered. You'll quickly get a response that highlights all flaws and iterates quickly.

- Kick off small-scale experiments or pilot programs allows us to gauge audience reactions and gather real-world feedback before committing to a full-scale campaign. - This nimble approach would give us the advantage to adapt to changes in the market, customer preferences, and emerging trends, ensuring our initiatives remain relevant and impactful. - By constantly iterating and enhancing our marketing activities, we can get better results, increased engagement, and, ultimately, stronger business outcomes. - The willingness to take calculated risks and learn from both successes and failures fosters a culture of innovation and empowers the team to think outside the box.

In my experience working with E-Commerce brands, I'd say only 5% of them iterate, and iterate a lot + quickly. Use a combination of 30 Hooks + 5 Value Propositions + 1 CTAs to create 90 Iterations per week. You can tweak this formula too! Speed is your ally. Quickly iterating on ideas lets you test different approaches and refine strategies based on real feedback. Iterate your winners, scale astronomically 🚀

Engaja mais quem mais interage, de nada serve você fazer vários anúncios, estar em todos locais se o seu tempo de resposta for 24 horas, quanto mais rápida ser a resposta maior a possibilidade de recomendarem o seu produto e se as respostas forem humanas melhor, se conecte o máximo e apresente a solução para o cliente que será o seu produto.

The phrase "be authentic" gets thrown around a lot in the marketing space, and a lot of what we see online is fabricated authenticity - people presenting themselves as they think others want to see them, not as they truly are. It's important to understand that not being genuinely authentic can damage your brand and erode trust because people are becoming more attuned to what is real and what is not, and know when something is off. Authenticity means showing up as your true self, but it also means knowing when NOT to show up. If you're not feeling it, it's okay to take a step back. Forced engagement and authenticity can come across as insincere, and audiences will sense that.

Be human, be real, be relatable that’s all people want in this fast paced society. People want attention, give them that by communicating and engaging in meaningful conversations with them.

Engage authentically when implementing creative marketing strategies. Ensure your unconventional ideas align with your brand values and message. Engage genuinely through social media conversations, community events, or customer support. Authenticity builds trust and fosters a loyal community, amplifying your marketing efforts. Patagonia's authentic engagement in environmental activism resonates deeply with their audience, building trust and fostering a loyal community, which significantly boosts their brand reputation and sales.

Pessoas se conectam pelas semelhanças, por vezes queremos mostrar um lado que não existe para engajar pessoas e vamos criando campanhas e conteúdos para somente vender. Trabalhe com o que você ama e jamais voltará a trabalhar, somos autênticos quando amamos fazer determinada tarefa, tal como o pasteleiro decorando o bolo para ele não é mais um bolo, mas sim o bolo, o mesmo acontece ao escritor ou ao músico, você só consegue ser autentico se amares o que estás a fazer.

L'hypocrisie, le mensonge ou les fausses opérations commerciales sont très vite repérés par les internautes désormais très informé de ces pratiques. Echangez de manière authentique, parfois dire non, refuser un client ne pourra que bâtir votre e-reputation de manière constructive et positive.

A few other important factors to consider when driving creative marketing initiatives in the lubricants industry include: •We use data and analytics to base our ideas in user insights and market trends, which guide our experimentation. •Cultivating a test-and-learn culture that celebrates small wins and shares learnings to inspire innovative thinking. •Aligning our creative efforts with the overall business strategy and objectives to ensure buy-in and sustainable impact. As a result of combining data-driven insights, a test-and-learn approach, and strategic alignment, we can build a strong framework for creating and implementing really unique marketing strategies.

Thinking itself is something like what Steve Jobs once talked about, he said “everyone is different” and to this day that is true. Everyone thinks differently they act differently and yes they think differently. To see the outcome of people who sit and think and concept and think is somewhat of a gift and a privilege and sometimes something you should say thank you to - Steve Jobs

Hay que conocer la historia de la humanidad y hacia donde vamos, leer a aquellos que llaman futurólogos e incluso a gente o marcas que quizás no tienen que ver con el MKT de forma directa pero que investiga y pronostican los avances tecnológicos y cambios sociales, como META, Amazon, IBM, Apple y muchos más como Yuval Noaḥ Harari o Simon Sinek, hay que entender primero al otro para poder crear una propuesta o prospección de algo, las herramientas de la MKT evolucionan y los canales de contacto también, pero son solo herramientas, las ideas disruptivas vienen de entender el pasado como se manifiesta en el presente y a este como lo modifica el posible futuro, perder el miedo a cometer errores, aunque cuesten algo de dinero, tiempo y esfuerzo.

Embrace unconventional thinking by deeply understanding your customers and using creative, often unusual actions to connect with them throughout the customer journey. Utilise innovative approach to foster meaningful connections.