Here's how you can navigate a boss who doesn't grasp or value content marketing.
Dealing with a boss who doesn't understand or value content marketing can be frustrating. You know the importance of creating relevant and valuable content to attract and engage your target audience, but if your boss isn't on board, it can feel like hitting a brick wall. Content marketing is not just about writing articles or social media posts; it's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Your challenge is to communicate this effectively and show how content marketing can be a significant asset to your company's overall marketing strategy.
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Mary Ellen SlayterFractional Content Strategist | Developing the Next Generation of AI-Powered Content Teams & Their Leaders
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Mark SchaeferTop Voice in Personal Branding, Marketing strategist, keynote speaker, university educator, futurist, and bestselling…
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Chelsea CastleHead of Content + Brand at Close