How can VR consultants use social media to grow their business?

In my experience to grow a VR consulting business on social media, focus on few key strategies: Develop a content strategy that showcases your VR expertise and trends. Engage actively with your audience, building a community around your brand. Collaborate with VR professionals and influencers to expand reach. Share client testimonials and success stories for credibility. Use paid advertising for targeted reach and ensure consistent branding. Create immersive content like 360-degree videos, use relevant hashtags for visibility, analyze metrics for strategy adaptation, and add a personal touch to your posts. Stay updated with social media and VR trends to remain competitive. Share little video clips on Twitter/X and LinkedIn for widest reach.

LinkedIn/Twitter: Useful for networking with professionals and industry influencers, expanding your professional reach. YouTube/Vimeo: Ideal for uploading videos of VR demos, showcasing the immersive aspects of your work. Instagram/Pinterest: Great for sharing images of VR designs, appealing to a visually oriented audience. Facebook/Reddit: Join VR-related groups and communities for support, insights, and sharing your expertise. Focus on Relevant Platforms: Choose platforms that align with your business goals and audience, rather than trying to be on every social media site.

O ponto de partida crucial reside na compreensão do seu público-alvo e sua localização virtual. Uma vez concluída essa avaliação e análise, adentrar na plataforma, examinar os diferentes perfis que promovem serviços semelhantes aos seus, identificar lacunas de conteúdo e iniciar um processo de publicação e interação com a audiência. É fundamental destacar a importância de os conteúdos oferecerem valor tangível à sua audiência.

LinkedIn has been really effective for me. It's not just for sharing VR/AR work, but also a great place for connecting with the XR community and raising awareness about immersive tech and social VR. Platforms like TikTok and Instagram are perfect for visually showcasing what we do. Content focused on world-building tools, like micro tutorials, really grabs people's attention.

Como consultor debes conectar 2 audiencias, los consumidores y los productores de contenido. Debes identificar donde se encuentran según la industria que te interesa entrar. Puede ser Discord, Twitch, Linkedin, Facebook. Entiende tu audiencias y presentante donde ello están. Ahora bien, para mantener tu portafolio, elige al menos una de esas redes para que te encuentren y desde la demás dirigirlos a ese contenido

Showcase Expertise: Share tutorials and insights about VR, demonstrating your knowledge and skills. Diverse Content Formats: Utilize videos, podcasts, blogs, and infographics to cater to various preferences and learning styles. Answer Questions: Provide solutions and answers to common VR-related queries, establishing yourself as a helpful resource. Inspire and Engage: Share stories and insights that inspire and engage your audience, keeping them interested in your content. Repurpose Content: Maximize exposure by adapting and sharing your content across different social media platforms.

This is what I learnt from generating 4.2 M impressions in 2023 on LinkedIn: - Video is king: 1 to 2 min clips in 1:1 aspect ratio are the best format based on my experience - The best content is the one that teaches something in an entertaining way. Sometime “entertainment” comes in the form of something surprising or unexpected - Start with the final results and show the process of getting to that final result. - Show the most impressive or unexpected part of the video at the beginning to hook the viewer - Edit out hesitations or repetitive bits of the video to keep it fast paced - Try various apps or tools and show your expertise and knowledge instead of promoting yourself - Follow other creators to learn what you can feature next

I think the most important point for developing the VR is content, other will come by the right content. I'm developing the VR-base content for clinical use in cognitive and neuroscience point of view. BioVR

To keep your content engaging and varied, especially in the VR field: 1. Mix Up Your Content Types: Use a range of formats like videos (for tutorials and reviews), blogs (for in-depth insights), infographics (for quick facts and guides), and podcasts (for discussions and interviews). 2. Offer Useful Advice: Share practical tips such as guides for setting up VR, reviews of VR gear, and tutorials on VR content creation. 3. Tell Success Stories: Highlight successful VR projects or instances where VR provided effective solutions, through case studies or anecdotal narratives.

It is important to consider that VR is all about the experience. Rather than creating content that only tells the viewer what it is, aim to build content to show them what they would experience. For example, consider what feelings would the experience elicit in the user? What would be the benefit of participating in a particular experience? The added experience lens can help spark curiosity in viewers to try it themselves.

It's not just about putting up a post and walking away. The real key lies in engaging with and contributing to the community. It's important to take time to interact - reply to comments on your posts, and also engage with other related content. This helps build a sense of community and shows that you're not just there to promote your own work, but to be an active, supportive part of the VR conversation. We're a tight-knit community, dedicated to helping each other grow ✨

Here are 3 strategic ways to interact with your audience: 1. Hold on to replying to comments right before you post. This increases the chance they will see your recent post in their feed 2. While replying to connection requests send a simple thank you message sharing some extra value like a recent event or piece of content you have oublished recently. 3. Ask content creators what time they usually post and engage with them FIRST to get some extra visibility

Our approach to gaining leads is to organize events leveraging Metaverse technology around topics that are of interest to our target audience. If they should both interest in Metaverse/VR and the topics that we specialize in, they are more likely to be interested in our solutions.

Solicit input from your audience regarding their preferences in topics of interest. This crucial step enables you to tailor your expertise to address subjects directly relevant to your audience's needs. Additionally, it offers valuable insights into their current endeavors, establishing a direct link between the content you create and their ongoing activities.

In my opinion, case studies with key visuals, objectives, KPIs should be included. Always should be kept in mind that the uploaded content should be easily interpreted by non tech-savvy users also.

In the metaverse space itself, it's usually challenging to take note of everyone's feedback in an organised way. What I did: ❤️️Make a portal for a feedback form. Visitors coming in at any time can share anything they like/dislike. Provide digital rewards to the first 100 respondents. The form collects their social media accounts, emails, consent, and preferences. ❤️️In the metaverse, there are portals to our active social media accounts. For me, what worked the best would be LinkedIn, Twitter and Discord Channel of a builders' community with forum. ❤️️Have free quests. Free events. Encourage visitors to film. Supportive and lovely users would post on social media tagging us for positive vibes. We repost them with love and appreciation.

A big portion of VR consultants/influencers are using this strategy to grow their audience: find viral video content on the internet, use tools to download the video as mp4 file and repost it as their own. While this might help you increase your follower count it will not help you grow an engaged audience. In order to position yourself as an expert I believe 80 to 90 % of the content you should publish should be original AND whatever you decide to repurpose make sure to tag the original creator.

VR in general can only grow once Audiences get a taste of that technology. Online reach needs to be translated into On Ground events and engagements where people can actually get to experience VR first hand. The right experience in VR can have you hooked for life, specially this year when VR devices are standalone and cost less than several flagship phones. As the Founder of The Future Technology Show, we try to connect Mixed Reality Wizards with Industry Captains and propagate this tech.