How can you maximize your hotel's occupancy and profits?

Your Personal responsibility is to lead from front Time has gone when as GM you manage Hotels by running a operation by sitting in your office now you need to be good in PR Networking Marketing and most important always available to your clients، to your team as if your aware of all aspects and happening in your properties as well۔in Comsets you can response immediately The Personal PR will۔just not give you business but also give you a direct Feedback I my self never worked in Sales but the day i became GM i became Sales Manager and till today i prefer to be in touch with my clients directly or in directly Hotels are no more depending only on Rooms ،it has to be a happening place so you need to do events ،Festival and food Promotions

There are several strategies that you can use to increase your hotel’s occupancy rate. One of the first things you can do is adjust your marketing for periods of low demand. This includes targeting guests that engage in weekday travel, such as business travelers, out-of-town travelers viewing real estate, trade show and conference attendees, retirees looking for deals, and so on. You can also think about what makes your property and location stand out during the off-season and promote special packages accordingly. In addition to these strategies, it’s important to have a good understanding of your baseline occupancy rate and how it changes throughout the year before you can start improving your rates.

The answer lies under the philosophy called Revenue Management. Even so I prefer call it “ Commercial Strategy” the idea remains the same - Right Product ➡️ Right Price ➡️ Right Packaging ➡️ Right Distribution Channel ➡️ Right Time to ✅Right Customer If you place all the parts of equation correct from beginning and also making sure the philosophy is well conveyed to every single member of team, then success rate is above 90%.

Please how to I take advantage of my LINKEDIN page to maximise sales and draw customers to my Airbnb link which must eventually result to sale.

- Be present in lobby at strategic times to meet your guests checking in and checking out - Guests add to your market perspective and feedback on hotel services and experiences

Need to employ a team with HODs bearing excellent leadership traits.If done so half of your work is done.Now the GM has to lead,direct,motivate his team towards a positive growth of the Organization. It's nothing that difficult.

Dear members please how do I use LINKEDIN to effectively reach my target audience and translate that to sales. When I subscribe to premium, am unable to use this effectively to get occupancy and am wondering what I may be doing wrong.

Setting your rates based on supply and demand, seasonality, and competition is an important step in maximizing your occupancy and profits. Revenue management is the practice of applying data and analytics to predict demand and adjust pricing to maximize revenue from the business’s underlying inventory/supply. Revenue management techniques include dynamic pricing, yield management, and rate parity. Dynamic pricing involves adjusting your prices in real-time based on market demand. This means that you can increase your prices during periods of high demand and decrease them during periods of low demand. Yield management is a pricing strategy that involves selling the right product to the right customer at the right time for the right price.

I agree with this. We do seasonal pricing. So we have discounted rates during lean seasons and high seasons like December where we have a lot of Ghanaians coming home to celebrate Christmas, our rates go up.

- Analyse which online channel partner booked guests give enhanced ‘stay ‘ revenue - Above will allow to ‘ arrow ‘ room rates on the portal for enhanced traction

- City hotels, hill resorts, sea resorts, home stays and villas, B&B. - Stand alone or part of brand - Number of rooms and guest facilities - Property USP - All of above will determine whether to have in house revenue source or outsourced revenue agency/company - Use of channel partners - Track natural and sourced occupancy. - sourced occupancy comes at a cost of engagement

A hotel distribution channel is anywhere, online or offline, that properties can sell rooms to potential customers. Examples of hotel distribution channels include hotel websites, online travel agencies, global distribution systems, metasearch sites, direct phone bookings, and more. To optimize your distribution channels, you should consider a few key things. First, determine your business objectives. Second, find your target audience and ensure that your visibility is greatest for your target market. Third, compare key metrics across channels to find a mix of visibility, profitability. Fourth, test and optimize over time by continuously testing new channels, optimizing existing ones.

To enhance your hotel's online presence and reputation, you can take several steps. One of the most important is to monitor and influence how your hotel is perceived online.This involves keeping track of review sites, posting and engaging on social media, optimizing your site for search, and much more. -Stay active on social media. Social media platforms can also help build relationships with potential planners and guests. -Engage with your audience in real-time. -Optimize your website for search: -Use online reviews, ratings, and testimonials

Branding, Marketing and sales, in this order are 3 legs of the stool, without which your hotel will not have steady sales and growth. Each leg has to be planned on a 3 month to 3 year perspective, and the plan has to be executed diligently. Online is an important part of the above, but customer experience of hotel will always be no 1.

This can help you save time and money by reducing manual labor and increasing productivity. -Automate repetitive tasks: Automating repetitive tasks such as data entry, report generation, and customer communication can help you save time and money . -Outsource non-core functions: Outsourcing non-core functions such as accounting, payroll, and IT support can help you focus on your core competencies and reduce costs . -Use performance indicators: Performance indicators such as occupancy rate, average daily rate, gross operating profit per available room , and labor cost percentage can help you measure and monitor your results and identify areas for improvement .

Exceptional customer engagement and service is "strategy of strategies" and main building block to maximize occupancy and profits. Consistent service Excellency is the key element for customer retention and let us get more and more customers through positive word of mouth which is the most cheapest but effective way of promoting our service and product.

Employ a good Management Team and a strong Financial Accounts Team. Work with your Management Team to appreciate that a Budget and Forecasting serve a positive duty and are not the spawn of the devil. A strong component of everybody's Induction training should be the importance of being busy and being profitable - regardless of your department. It only needs to take 10 minutes. The Front Office Team need to know how the important they are and how much you value them ... I could go on ...

When you have periods of low demand during specific days of the week or months of the year, consider carefully about what types of people may be interested in you during these times and shift your marketing activities and messaging. If you are quiet during the week, focus on the people who can travel at that time, such as retired people, parents with children that are not in school yet or people who can work remotely. Create packages and offers specifically for them. If you have a low season, focus more on locals who may be interested in your spa or restaurant or who might enjoy a staycation.

To maximize hotel occupancy and profits from a Front Office perspective, focus on effective revenue management, exceptional guest service, and strategic marketing. Implement dynamic pricing strategies to optimize room rates based on demand fluctuations, special events, and seasonal trends. Leverage technology and data analytics to monitor booking patterns, and adjust pricing accordingly. Enhance guest satisfaction by providing personalized experiences, quick check-ins, and addressing their needs promptly. Invest in staff training to ensure a seamless, effective upsell and welcoming guest. Collaborate with the marketing team to target the right audience through online platforms, loyalty programs, and partnerships with travel agencies.