How can you use the "alternative close" technique in medical sales?
The alternative close is a negotiation and closing technique that involves giving your prospect two options to choose from, both of which lead to a positive outcome for you. It is a way of guiding them to a decision without being pushy or aggressive. In medical sales, the alternative close can be a powerful tool to overcome objections, increase urgency, and close more deals. Here are some tips on how to use the alternative close in medical sales.