How do you ensure your digital publications are successful?

Digital publishing thrives on innovation and sharp strategy. Here are three underrated yet powerful approaches to ensure your publications stand out: 1/ Leverage Analytics Smartly - Track reader engagement patterns - Optimize content based on data insights 2/ Interactive Content - Incorporate interactive elements like quizzes - Boost engagement and time spent on page 3/ Niche Targeting - Identify and serve specific audience segments - Create highly tailored content People think digital publishing is just about great content. It's more about strategically delivering and refining it. Use it to enhance visibility and reader loyalty.

Make the publications accessible - use alt text in your images for sight-impaired readers, consider using text to speech plugins Interactive links - use no more than 10 in a 500-word article, but make sure they add value to the articles, not for the sake of just adding links, otherwise you will get penalised for link stacking in your SEO.

To ensure the success of your digital publications as a content strategist, follow these steps: 1. Understand your target audience & their preferences through market research & data analysis. 2. Create high-quality & engaging content. 3. Use effective SEO strategies for better search engine visibility. 4. Promote your publications on social media, sharing across channels & engaging with the audience. 5. Regularly analyze metrics like website traffic, engagement rates, & conversions to make data-driven decisions for improvement.

Again, you don't need to know your audience. Your audience needs to know you. It's not the job of the writer to decide the type of readers she attracts. It's the job of the reader to know the kind of writer he likes.

The time people spend on an online text is extremely short. Especially with mobile traffic. Therefore, make your content scannable. A short subheading, quote between paragraphs or shorter paragraphs do wonders in retaining the reader. Short(er) sentences or simple language also helps with this. Even if your target group is highly educated, a simple text often appears to retain readers for longer.

Writing is like breathing. Checking your work is like opening your eyes everyday. It must become a ritual that you practise each time you have written. Keep on learning, you have no excuse anymore.

Don't forget to involve fitting influencers - my tip is, don't go for Instagram influencers, go for bloggers. They are normally much cheaper and have a devoted audience - yes, they also might cost money, though...

If you're publishing a report, paper or book digitally, plan your referencing strategy early on. Whether you choose hyperlinks or a digital version of a traditional referencing system, you can be most effective if you design your approach from the start. This avoids extra costs and time. For example, think about where your references will appear; how you will signal the link between a citation (the short bit in the text) and the reference (the longer bit at the bottom of the page or at the end of the document); and the syntax (format) of your citations and references. It can be tempting to assume that referencing will 'just happen' in digital publications, but in fact it can require even more thought than in print publications.

Don't start with the product, start with creating a community around it. If you publish a book, have a blog and social media, where you publish your newest chapters and ideas. Interact with the people as early as possible - those will be your brand ambassadors later.