What do you do if industry influencers are not responding to your brand development efforts?

FWIW, here's a process that could work pretty well. 1) Identify, say, the top ten (or more) influencers you want to see engaging with your brand and write out a set of questions to ask all of them. Questions need to be consistent so you can compare responses without wanting to shoot yourself. 2) Interview as many of your most important influencers as you can. Pay them for their time. 3) Analyze the results and look for the top two or three themes, then prioritize them. 4) Look at the assets you're using to attract and influence influencers and ask yourself if what you're saying is wrong or if how you're saying it is wrong, pinpoint why and then ask yourself if your brand is the problem or your actual offering. 5) Or just ask chatGPT.

From my experience, when industry influencers are not responding to your brand development efforts, it's crucial to reassess and refine your approach. Start by ensuring your brand values and offerings genuinely resonate with the influencers' interests and their audience's expectations. Networking and relationship building take time; focus on gradually building authentic connections rather than immediate endorsements. Consider offering exclusive insights, early access to products, or collaboration opportunities that align with their personal brand and interests. It's also beneficial to expand your search to emerging influencers who may be more open to new partnerships.

If industry influencers are not responding to your brand development efforts, reassessing your goals means taking a step back to review and reconsider the objectives you're trying to achieve. This involves asking yourself whether your current goals align with the realities of the situation and whether they are realistic and achievable given the circumstances. By reassessing your goals, you can gain clarity on what you're trying to accomplish and adjust your strategies and tactics accordingly to better align with your objectives and increase your chances of success.

How about your consumers? Are they getting interested in your brand development work.. then You are there; after all business is about a robust bottom line. Do not fret. Be focused. Brand development is a long term process, have faith in the process but parallelly keep check on whose reaction are you looking for in the industry, don't be overtly ambitious. Expand your worthwhile network.

Do it better, is the short answer. I'm quite uncomfortable with the concept of 'industry influencers'. Who TF are they? Surely what counts is what, if I might use an old fashioned term, I'd call CUSTOMERS. If customers aren't responding to your brand development then perhaps you don't understand them and haven't taken them into account in developing it. If it doesn't connect it doesn't work and you're simply talking to yourself. Of course, 'responding' could mean many things. Brand development isn't in and of itself a response platform. It exists to create awareness and consideration. But if potential customers aren't aware of your brand or aren't considering it, you've failed.

Refining your pitch involves improving the way you communicate with industry influencers to make your brand development efforts more appealing and compelling to them. This could include revising your messaging to better highlight the unique value proposition of your brand, tailoring your pitch to align with the interests and priorities of each influencer, or providing additional data or evidence to support your claims. By refining your pitch, you can increase the likelihood of capturing the attention and interest of influencers, making them more receptive to your brand development efforts.

I recommend a reassessment of your outreach strategy. Ensure your communication is personalized, highlighting the value you provide and how it aligns with the influencer's values and activities. Demonstrating genuine interest in collaborating with the influencer is essential. Reflect on your approach to identify areas where they may lose interest and make necessary adjustments. Remember, you're asking them to put their brand's reputation on the line. While compensation is a factor, they also need to consider potential risks to their brand. Approach the partnership as you would when trying to convince an investor, focusing on the benefits for their target audience and tailoring your offer accordingly can help.

From my perspective, if industry influencers aren't responding to your brand efforts, it’s time to revisit the brand strategy. Make sure what your target influencers are aligned with your brand offering. Your brand needs to speak to both the influencer's interests & their audience's needs. Building these relationships takes time, so focus on genuine long-term engagement rather than immediate results. One tactic that works well is to offer them exclusive insights or early access to your products or service. Essentially you need to offer something that adds real value for them. Another tactic is to find up-and-coming influencers; their audiences may be smaller but they tend to be more open to collaborations & can help you reach new audiences.

Re-understanding variables in the industry and redefining value to achieve more effective brand positioning with a new strategy

Imagine you're inviting influential guests to your exclusive party. You curate the guest list meticulously, ensuring each person aligns with the vibe and brings something special. You wouldn't just blast a generic invite to everyone, right? The same applies to influencer outreach. Top influencers are selective. To pique their interest, craft a personalized invitation that highlights the unique value proposition of your brand collaboration. It's about mutual benefit, not a one-sided promotion.

Target related categories if not broaden the search filters. For example, a Mobile Operator service can tap into relevant categories like Handset brands for endorsements that can add value. Similarly one could look at thought-leaders who could reiterate a brand's promise and add a fresh "user" angle to the campaign. In short, looking beyond always helps.

Expanding your network means broadening your connections within the industry to include a wider range of influencers who may be interested in your brand development efforts. This could involve reaching out to new contacts through social media, attending industry events and conferences to meet influencers in person, or joining relevant online communities and forums where influencers are active. By expanding your network, you increase the pool of potential influencers who may be willing to support or promote your brand, enhancing your chances of success in your brand development efforts.

En la estrategia me han funcionado los micro y nano influencers porque su pequeña audiencia responde muy bien ante su propio contenido, si bien no es tan masivo como un macro influence, los nano influencers se esfuerzan por entregarle contenido relevante a sus audiencias

If influencers are not responding over efforts..I think expansion of network will work as we have a influencers globally and with great audience..so it will be more effective.

Getting down to some basic rules... Selection of the right profiles who understand the value of the brand and it's potential in the future, and also been dealt with a team of professionals who can create a vision for the Brand and its reach. There is no effective pitch for this, Everyone have their perspective, what matters most is should touch your heart and be pretty excited about the brand which in any case is rewarding monetary wise too. The pitch that works is the best one!!

Offering value means providing industry influencers with something of benefit or interest to them in exchange for their support or engagement with your brand development efforts. This could include sharing valuable insights, resources, or content that aligns with their interests or expertise, offering to collaborate on projects or initiatives that could mutually benefit both parties, or providing exclusive access to information or opportunities that they would find valuable. By offering value, you demonstrate to influencers that you respect their time and expertise and are genuinely interested in building a mutually beneficial relationship, increasing the likelihood that they will respond positively to your brand development efforts.

Prioritize offering genuine value to influencers beyond monetary compensation. Consider exclusive access, unique experiences, or content co-creation opportunities. Focus on reciprocity and how your brand can enrich the influencer's brand and audience experience.

Mehrwert ist der Schlüssel : Gib antworten auf die Frage: What is in for me? Sei einzigartig und originell in deinen Angeboten. Vo allem aber: verstehe dein Gegenüber ganz genau, vor allem dechiffriere seine innersten Wünsche und Träume. Darauf solltest Du dein Angebot abstimmen.

Oh my god, ALWAYS PAY THE DAMN INFLUENCERS!! Stop making up all of this finagling bullshit to skate around the fact that folk want to be paid properly for their time, effort and relationships. Of course, take the engagement deeper by learning the influencers' long-term goals, how your brand aligns with their mission and audience's needs, and developing a genuine relationship with them. BUT MAKE FINANCIAL COMPENSATION A PRIORITY!!

The brands who are the most helpful automatically build the most trust and goodwill, with customers and with influencers. Consider the person you know who is always asking for help or trying to sell you something - at some point you naturally avoid them. In contrast, you like being around people who are generous with their time and resources and it inspires you to join them in their generosity. Brands are the same.

Analyzing content involves evaluating the quality, relevance, and effectiveness of the content you're sharing with industry influencers as part of your brand development efforts. This includes reviewing metrics such as engagement rates, click-through rates, and conversion rates to assess how well your content is resonating with influencers and driving the desired outcomes. Additionally, it involves gathering feedback from influencers directly to understand their preferences and interests better. By analyzing content, you can identify areas for improvement, tailor your content to better meet the needs and interests of influencers, and ultimately increase your chances of success in engaging them with your brand.

⚠️⚠️⚠️ El error más grande que una marca puede cometer cuando realiza una alianza con un influencer (y como parte del trato es la creación de contenido), es que la marca le de pautas específicas sobre cómo el influencer debe crear ese contenido. Algo que hace valioso el contenido del influencer (para su comunidad), es su estilo de comunicación y si una marca pretende controlar eso, la colaboración se fue al caño ‼️ La comunidad del influencer lo notará forzado y esa pieza no tendrá impacto orgánico alguno, quedará en el olvido. Por eso, es estratégico comunicarle al influencer el objetivo y darle sugerencias, más la parte creativa debe ser 100% manejada por el mismo. El mejor que nadie conoce que le gusta y que no a su comunidad 🍀

Influencers may be extremely impactful when paired correctly with appropriate content. Similar to finding the 'right' wine to pair with your meal, finding the 'right personality to pair with your wines is essential. When you are known as a "Pinot House" and you've found your content is being driven by a Rhône fanatic maybe it's time to explore syrah, grenache and viognier content. Switch it up; there is no reason to stay stuck in one mode and having fun with it will flow so much easier.

Am Ende geht es darum, eine Antwort darauf zu geben: What's in for me? Du als Unternehmer solltest ebenfalls prüfen, ob es der geeignete Influencer ist, der genau zu deinem Unternehmen passt? Am Ende sollte es ein Win Win für beide sein. Es geht hier nicht um Geld, sondern genauso um Werte und wahrgenommene Expertise.

I find everyone has a lot on their plate and often welcome a friendly reminder to make a decision on something that will help their business grow and get noticed!

Meine Tipps: Kontext: Stelle sicher, dass deine Kommunikation kontextbezogen ist und dem aktuellen Stand der Beziehung entspricht. Value: Bemühe dich darum, dem anderen einen Mehrwert zu bieten. So wird die Person eher bereit sein, mit dir zu interagieren, ohne dass du aufdringlich wirkst. Fragen: Versuche die Meinung oder Perspektive des anderen kennenzulernen und einzubeziehen. Zeige Interesse an ihren Bedürfnissen und Zielen und gehe darauf ein. Geduld: Hab Geduld und respektiere den Zeitrahmen, Grenzen und Bedürfnisse des anderen des anderen. Vermeide es, Druck auszuüben, wenn du nicht sofort eine Antwort erhältst. Fazit: Versetze Dich in den anderen hinein – aber bleib auf deiner Linie!!

The fortunes are in the follow-up. Trust is earned over time by consistently adding value to the other person. Eventually, they'll know you, like you, and trust you enough to take the time to engage in the partnership conversation.

Being persistent and consistent is very key in brand development and to attract the attention of industry influencers. At first, it may not be yielding the expected results, however, keep restrategizing and be innovative in branding and development until it brings the expected result. No room for giving up if you fail at the first attempt or if you didn't get the expected response from the industry influencers.

Persistence is key, but it’s also important to change up the message a bit so you bring something different to the table. If you continue to say the same thing, you’re likely to be ignored.

If industry influencers aren't responding to your brand development efforts, try reevaluating your approach, building genuine relationships, offering value, being patient, analyzing your strategy, and considering alternative marketing channels.

If I do not have the financial resources to pay for influencers in cash or products.. I will use other marketing alternative strategies through partnerships, cross marketing , word of mouth private events & networking.

Completely reevaluate your product or service. Maybe it's just not that good, or the pain is simply not great enough to generate demand.

One strategy is to find influencers among your best customers and choose someone who already bonds and profoundly understands your Brand. Try micro-influencers and support their growth. Build Brand Ambassadors who can speak for your Brand instead of using mainstream influencers with higher reach who are unwilling to engage with your Brand the way you need. Start small but with the right people and grow together.

If your efforts aren't yielding sufficient results, shake things up! Find ways to engage influencers as well as your target audience. Take ads and look at them upside-down to stimulate new ideas! Try a few 'what if?' scenarios: 'What if we created a viral video?' 'What if celebrities got involved?' 'What if we seeded a rumor to spark conversation?' 'What if we tried something crazy? The point is to do something different. At the very least, you'll create conversations you wouldn't have otherwise.