What do you do if your social media presence needs a complete makeover?

Identify your target demographic and brand identity, then generate attractive content that reflects both while adhering to your new brand image across all channels.

I would start with an audit. With an audit I would be able to identify what is working and what isn’t for you and it will be much easier to understand where you need to improve. Look at things like your profile optimisation (clear profile picture, optimised bio, clean username etc), personal branding, your highlights, content you are posting and just visually how it looks to a consumer. By working this out you can then see what is and isn’t working and make changes.

Self introspection should be done on regular basis, there are softwares/tools that provides latest design trends and creatives. As a business be aligned to fast moving technology and adapt. Ofcourse, localization and personalisation sells but be inspired and match industry trends.

As always, there's no point in continuing if you don't AUDIT!!! See what's working and not. See why it's working or not Then think about how to improve it

To overhaul your social media presence, assess current performance, redefine brand identity, curate engaging content, optimize profiles, and consistently engage with your audience, contributions include time, creativity, and possibly financial investment for professional assistance or advertising.

Refresh your brand by giving your profile a makeover. - Get yourself a photoshoot done, and edit your photos. - Use bold colors for your brand to stand out. - Make covers for reels and highlights. - Design cover photo and banner according to your brand values. - Update about sections, bios, headlines, and any other important details.

Make those visuals POP. Make your brand, reflect you. I'm a youngster in marketing. SO? I use the baby emoji! Make yourself stand out

Focus on refreshing your brand identity as a core aspect of your social media makeover. Ensure alignment with your goals and audience expectations by updating profiles with relevant images, color schemes, and logos. Consistent voice and messaging across platforms foster recognition and connection, ultimately building trust and loyalty with your audience.

If needed, consider refreshing your brand identity to better align with your goals, values, and target audience. Update your profile pictures, cover photos, and bio with fresh, eye-catching visuals and compelling messaging. Ensure consistency in branding across all social media platforms to reinforce your brand identity and improve recognition.

Think about it, is a buyer really going to choose you because the colour of your logo? Of course not. What we are good at as humans is knowing if we like other humans. What you need to be is human, that is your USP. That’s why we created our social selling methodology. It gives you all you need to create and craft the perfect profile. Critical it is certified by the Institute of Sales Professionals (ISP) the only certification in social selling in the world, externally reviewed by sales trade body.

Create a messaging framework to determine the content that will resonate best with your target audience. - What are your core 3-4 content pillars/ areas of interest that your audience want to hear about? - What are your customer's top pain points, desires, and motivators?

Content is critical in social, but content in its self is not the output. If you don’t have a network nobody will see your content, if you don’t know how to harvest the engagement, again you are wasting your time. That’s why we created our social selling methodology. It gives you all you need to create and craft the perfect profile. Critical it is certified by the Institute of Sales Professionals (ISP) the only certification in social selling in the world, externally reviewed by sales trade body.

Do you know what content you want to post? Make sure it also fits in with the type of content your target audience wants. Talk with them, not at them

You need to plan your content and then you have to craft a creative content based on your targeting audience and you should have to keep in mind that your content should have to meet all your audience expectations.

Develop a comprehensive content plan that reflects your updated brand identity and resonates with your target audience. Define your content themes, formats, and posting schedule to ensure consistency and relevance. Incorporate a mix of engaging content types, including educational, entertaining, and promotional content, to keep your audience interested and active.

Engagement is critical on social but this isn’t engagement for engagement sake. You need to do this strategically, in your targets and people you are trying to influence. That’s why we created our social selling methodology. It gives you all you need to create and craft the perfect profile. Critical it is certified by the Institute of Sales Professionals (ISP) the only certification in social selling in the world, externally reviewed by sales trade body.

one thing I've found very helpful on social media is the power of engagement Your visibility becomes easier with the right engagement

It's called social media for a reason! You've nailed the media, now nail the social aspect. Engage with the people who comment on your posts, comment on other's posts and create a community

Implement strategies to increase engagement with your audience. This may involve initiating conversations, responding promptly to comments and messages, and actively participating in relevant discussions and communities. Encourage user-generated content and community involvement to foster a sense of belonging and loyalty among your followers.

Know your audience. Post consistently and at optimal times. Use compelling visuals and captions. Encourage interaction with questions, polls, and calls to action. Respond promptly to comments and messages. Collaborate with influencers or other brands. Run contests or giveaways. Utilize live video or stories for real-time engagement. Analyze what content resonates best and replicate.

Continuously monitor the progress of your social media makeover efforts using analytics tools. Track key performance indicators such as follower growth, engagement rates, website traffic, and conversion metrics. Analyze the effectiveness of your content and engagement strategies and make adjustments as needed to optimize results.

Review key metrics like engagement, reach, and follower growth. Compare current performance to past data and goals. Identify trends and patterns in your data. Determine what's working well and what needs improvement. Adjust your strategy accordingly to optimize results. Continue to monitor progress regularly and make iterative changes.

Once you've made all the changes, give it a few weeks to a month and look at the analytics. See what worked and what didn't Do more of the what worked, and try work out why some stuff didn't work

You have to stay updated with your audience interest and the type of content you create. You need to monitor your audience and you should always have to keep on updating your content.

Stay informed and adaptable to keep your social media presence fresh and effective!✨ - Follow industry leaders engage in online communities where professionals discuss the latest trends. - Attend webinars and subscribe to newsletters focused on social media marketing for valuable insights. - Experiment with new platform features

Stay informed about industry trends and news. Share relevant and timely content that resonates with your audience. Use current events and holidays to create themed posts. Update your audience on any changes or developments within your brand. Share user-generated content or testimonials to keep your feed fresh. Experiment with new content formats or platforms to stay ahead. Monitor engagement and adjust your strategy based on what works best. Be adaptable and ready to pivot your content plan as needed.

Have an expert at the helm. I see several marketers/agencies who claim to know social media, yet they are still stuck in 2017 with the principles/strategies that worked back then. If you don’t have someone with their finger on the pulse, scout the right talent who does.

Explore new social media platforms or features that may be relevant to your target audience or industry. Invest in social media advertising to amplify your reach and engagement with targeted campaigns. Collaborate with influencers or industry experts to extend your reach and credibility on social media.