You want to create and share social media posts. How do you know which tools are the best?

In my experience, the "best" tools depend on your goals and audience. An example: scheduling across platforms is easy with Hootsuite, but Canva shines for eye-catching visuals. I agree, mastering one tool like Buffer can simplify your workflow, but...exploring diverse options helps tailor content to each platform's unique strengths. Ultimately, the best tools are those that empower you to tell your story, not limit it.

In my experience, this is how you should do it ✅ Evaluate your budget constraints. ✅ Select tools within your budget with a focus on analytics and AI automation. ✅ Prioritize tools that facilitate goal setting, especially for tracking conversions. ✅ Use and check trial periods to assess their compatibility. ✅ Opt for tools that grow with your needs. ✅ Choose options that are easy to use for your team. ✅ Make sure the tools work seamlessly with other platforms you use. ✅ Check for any new features or updates to stay current with advancements. ✅ Verify the availability of good customer support. ✅ Consider the number of team members who will use the tool. ✅ Evaluate features and limitations related to different formats and data integrations.

Ernest Hemingway uma vez disse: "Nunca confunda movimento com ação." Esse conselho é precioso para quem cria conteúdo em mídias sociais focado em construção de marcas. Ele mostra a importância de ações significativas em detrimento de movimentos sem propósito. Planeje cada post com intenção, visando não apenas a atividade por si, mas o impacto real que ela pode ter para alcançar objetivos específicos. Antes de publicar, questione-se: esse conteúdo vai engajar meu público de maneira a contribuir para os objetivos da marca, como aumentar o reconhecimento ou impulsionar vendas? Cada ação nas redes sociais deve ser um passo calculado para avançar sua estratégia de marca, não apenas mais um post no mar de conteúdo.

Los puntos clave para seleccionar la mejor herramienta: - ¿Necesitas integraciones con otras herramientas? - ¿De cuánto presupuesto dispones? - ¿Qué redes sociales utilizas más? En función de esto evalúa las opciones que tienes y los planes de crecimiento que ofrecen y prueba sus versiones freemium. Encontrarás la herramienta que mejor encaja.

With proper goals predetermined and clear KPIs to measure, tools will help bridge the gap between this goals and the mechanics to achieve it.

Your first question should be: where is your audience? Your best platform is the platform where your audience is. If you know your audience well, you will know how (and where) to find them. Even if a particular platform is popular, it doesn’t necessarily mean that it will work for you and your audience. You personally might like TikTok, but if your audience is mainly to be found on Facebook, you might need to reconsider your choice of platform. Once you know where your audience is, you can start adapting your content accordingly.

Tools that make producing high-quality visuals like Canva, Unfold or Tailwind are best for visual platforms like Instagram. In contrast, Twitter prioritizes text and Hootsuite/TweetDeck support interaction well. Tools allowing polls, quizzes and interactive content on Facebook and Instagram like Flippity tap intomillennials’ desire for engagement. Knowing your audience inside and out informs what formats and styles of content they prefer, and what tools can help you target that content strategically.

Regardless of the platform you prefer, prioritize: Visual Appeal: Incorporate high-quality images or graphics. Engagement: Encourage questions and comments.

Aquí es cierto que hay que centrar el "público objetivo" si bien ese suele ser uno de los grandes problemas del marketing en tiempos como los actuales. Todo en permanente cambio y evolución.

When people ask me which platform they should use, I ask them which they currently have an audience on. Just because Instagram is the best for me might not mean that facebook, youtube or LinkedIn isn't the best for you. Every social media platform has its different uses and demographics. LinkedIn is the professional platform, TikTok is one of the newer ones with a younger audience. Who are you trying to sell to? Each platform also allows you to do different things. Reels, Posts, Tiktoks, Stories, Polls, Stickers, and more. Who your audience is will allow you to determine the best ways to interact with them as well. This is the how.

Aqui eu vou direto ao ponto: use o Canva. Fim, este é o post. É uma ferramenta cheia de recursos pensados em criar conteúdo visual para diferentes plataformas, com um vasto banco de imagens para usar com um click. (Canva, me patrocina!)

First look at your budget and pick a social media tools that match your budget and focus on those with good analytics and AI automation for content. Look for tools that make it easy to set goals, like tracking conversions. Take advantage of trial periods to see if they're a good fit and go for options that grow with you and are easy to use. Check for good support, see if they work well with other platforms you use, and keep an eye out for any new features. Also, check if they offer resources and certifications to help you improve your skills. Besides the budget, you need to consider how many people on the team should use it, features and limitations due to formats and other data integrations.

I will recommend selecting social media tools that align with your budget, prioritizing analytical capabilities and AI-driven automation and content generation. Choose tools that clearly allow you to set goals, such as identifying conversions, for tracking your desired outcomes. Use trial periods for evaluation and opt for scalable options with user-friendly interfaces. Consider the type of support they offer, native integrations with other platforms that you use and regularly check for new functionalities. Explore if they provide learning resources and certifications to enhance your skills.

If you are going to do a paid ad, for example, the ad itself is most likely just one aspect of your cost. You will likely have to utilize other tools as well. Canva has a paid and a free feature. Each will allow you to do more or less. AI integration into other tools is another added cost. If you need assistance with more complex forms of social media promotions, you may need to pay for a contractor for help. You might need to get a photographer and editor. Identify the scale of your promotion then dig deeper into what other tools you can utilize to make it better. Then you can get a better idea of what the budget will be.

If you are a solopreneur (or have a small team), investing in a professional ghostwriter helps you deliver great content within your budget. Most CEOs and owners are busy building the business and cannot afford a full-time writer until your company reaches that $2-5M+ revenue threshold. Hiring a ghostwriter gets you premium content on your schedule without the hassles of hiring an employee. Working with a contractor is simple because they are motivated for you to be thrilled with their work, so you will continue to renew their contract. You can hire a ghostwriter to write blogs, social media posts, email courses, landing pages, brochures, technical manuals, etc. Smart CEOs hire pros. You cannot do it all.

Ao escolher ferramentas para gerenciamento de mídias sociais, considere as necessidades da sua estratégia de marketing. Ferramentas como Hootsuite ou Buffer são excelentes para agendamento e automação de postagens, facilitando a organização e antecipação do conteúdo. Para colaboração em equipe e interação com o público, plataformas como Sprout Social oferecem recursos avançados de monitoramento e engajamento. Se o foco é conteúdo visual, Canva e Adobe Spark são ótimas opções para criação gráfica. A escolha ideal dependerá do tipo de conteúdo, frequência de postagens e necessidades de colaboração da sua equipe.

Choose tools that support your team’s workflow and enable seamless collaboration. Asana, for example, facilitates the assignment of tasks related to content creation and approval processes, making it easier to manage campaigns as a team. Its calendar view allows everyone to see upcoming posts and deadlines, ensuring that your social media strategy is executed smoothly and collaboratively.

Podríamos decir que para cada etapa del contenido para utilizar en nuestras redes sociales existe una o más herramientas; la duda hay alguna que nos ayude en su globalidad para apoyar a quienes manejan más de alguna red?.

Es fundamental buscar sinergias, colaborar con otras personas para enriquecer nuestra labor y hacerla cada vez más objetivo y con mayor valor. No somos islas solitarias y hay que buscar la interacción.

Great tools, that are also cheap for workflow or collaboration. 1) Miro - best for content ideation and collaboration. 2) Google calendar - FREE for having a content calendar and when to post what. 3) Don't waste money on content schedulers - the platforms immediately penalise you for using them. 4) Use monday for project management and workflow.

For managing your social media activities (planning, posting, social listening, community management) we have very good experiences with "Facelift".

Tools are helpful for tracking/planning and listening. Using the apps natively will help you keep a better pulse on the current zeitgeist.

-Content creation: Graphics, photos, videos, captions. -Distribution: Schedule, automate, cross-post. -Management: Organize, calendar, assign tasks. -Analytics: Track metrics, analyze data, generate reports.

Tomado en cuenta todos los puntos anteriores, importante que la herramienta que elijas contemple lo siguiente: - Integración via API con las plataformas de redes sociales y otras herramientas (CRM, etc. ) - Manejo de flujos de trabajo, flujos de publicación, perfiles y roles; - Sistema de notificaciones y alertas; - Procesos de validación; - Calendario centralizado de publicaciones; - Biblioteca de recursos compartidos (gráficos, fotos, logos, etc.) Esas son algunas consideraciones a tener a la hora de elegir una herramienta de gestión de redes sociales. En lo particular, me encanta Hootsuite. Suelo decir que es la "Baticueva" de la gestión de redes sociales porque centraliza todo en un único lugar.

In shaping your digital strategy, it's essential to build a trusted tech stack. For content creation, platforms like Adobe Creative Suite and Canva are key for designing and editing. Distribution tools such as Buffer or Hootsuite facilitate efficient post scheduling and automation across channels. Management tools like Trello or Asana aid in organizing content and coordinating team efforts. For analytics, tools like Google Analytics or Sprout Social/Hootsuite are essential in evaluating content performance and guiding strategy through detailed metrics and insights.

Most people find that Canva is one of the simplest, most user-friendly options. On Canva you can design beautiful images and videos for all major networks like Facebook, Instagram, Twitter and LinkedIn. It has thousands of professional templates and a simple drag-and-drop editor. Other popular free tools include Hootsuite for scheduling posts across multiple networks, and Later for scheduling Instagram posts from your phone. Both are great for planning content in advance and managing your presence. For handling Facebook business pages professionally, Facebook Creator Studio is a strong option. It has all the designing and posting tools you need, plus analytics for your page.

Content is the most important factor. If the content is not relevant for the audience, no matters the tool, you will not reach big objectives

Don't ignore integrations. Look for tools that play nicely with other apps you rely on so you can seamlessly pull data and contextual insights as you create content. The social space evolves rapidly, so focus on flexible, agile tools that will grow with you versus rigid solutions.

Above all, ensure: Consistency: Stick to a regular posting schedule. Brand Voice: Infuse your brand's personality into the content. Hashtags: Incorporate pertinent hashtags for increased discoverability.

A escolha vai depender de cada usuário e a forma de trabalhar. Geralmente a escolha da ferramenta deve ser uma indicação, pois isso diminuiu a chance de não atender a sua necessidade. Outra forma é escolher os softwares que disponibilizam alguns dias para testar, isso também é uma ótima solução. Outra forma é consultar blogs e referências em redes profissionais, como por exemplo o LinkedIn. Indicação sempre é o caminho mais curto.