You want to expand your professional network. How can you use social media to do it?

Define your purpose on social media by crafting a unique personal brand narrative that communicates your expertise, passions, and goals succinctly and creatively. Utilize strategic content creation and engagement techniques to position yourself as a thought leader within your industry, sparking meaningful conversations and connections with like-minded professionals. Disrupt traditional networking norms by leveraging innovative features and platforms to showcase your skills, collaborate on projects, and establish authentic relationships that transcend geographical boundaries.

Being always a purpose-oriented person does not help, there the relationship becomes more transactional in real terms, Proffessionaly it may sound good but if you want to genuinely network and have long-lasting relations with other person, Dont get into this trap

To expand your professional network using social media, start by optimizing your profiles on platforms like LinkedIn to showcase your skills and expertise. Engage with industry-related content by commenting thoughtfully and sharing valuable insights. Join relevant groups or communities where professionals in your field gather, and participate actively by offering help or sharing resources. Don't hesitate to connect with people you admire or who work in companies you're interested in, but always personalize your connection requests. Finally, consider creating and sharing your own content to establish yourself as a thought leader in your industry and attract like-minded professionals to your network.

Choosing the most appropriate platforms are the foremost thing to start with. At the same time, while you create your presence in these platforms, it is important to be active in each of these as well. It is however also important to give your presence a professional outlook and utilize the platforms effeciently by being productive for your viewers.

I believe you can master multiple platforms if you keep in mind what type of audience used the different media. For example, Instagram is typically for fly girls, etc. Also knowing what time of day to post, is also helpful.

Social media is significant, harboring numerous platforms a professional may employ. However, which one is best for you? Finding out an answer to this vital question may be accomplished through answering these: I.) What aspect of my professional life do I wish to show? II.) What field do I work within, and what are the primary stakeholders within my profession? What platforms do they tend to employ? III.) What is my main goal of sharing my professional life on social media? IV.) What kind of content do I wish to share? Is it events or research, or do I want to network?

Of course, the more detail and time you put into a profile, the more interest other professionals will have in it. Although a significant time commitment, consistently optimizing your profile allows viewers to remain up to date with all of your professional ventures, potentially providing them the chance to offer a helping hand or support the current work you are pursuing.

It might be added the following: developing content for the community, sharing your events participation, develop small projects ( newsletters, articles, microlearning), create small talks as a speaker debating various interesting topics for your community, utilize a range of relevant hashtags for easier discoverability. All these will help increase your network based on several social media criteria: posts sharing, hashtags, comments, likes.