You’re in charge of training your team on sales. How can you make sure they’re getting the best training?

Before you start training your team, it is essential to identify their training needs. Conduct a training needs analysis to determine the areas where your team needs improvement. This will help you tailor your training program to meet their specific needs.

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People learn in different ways, so it is essential to use a variety of training methods to cater to different learning styles. Some effective training methods include classroom training, online training, role-playing, and on-the-job training.

Sales is a dynamic field, and it is essential to provide ongoing training to your team to keep them up-to-date with the latest trends and techniques. Ongoing training can help your team stay motivated and engaged, and it can also help them develop new skills. It is essential to measure the effectiveness of your training program to determine if it is meeting the needs of your team. You can use metrics such as sales performance, customer satisfaction, and employee engagement to measure the effectiveness of your training program.

This might be the most important part of this entire article… So many times we do a three day boot camp and see a short term growth from our students, only to find that two months later, they reverted back to what they’re comfortable with. We always say that growth doesn’t happen in your comfort zone. Reinforcing the training on a recurring basis is the only way to ensure that people will learn and grow through this process.

Encourage feedback: Encourage your team to provide feedback on the training program. This will help you identify areas for improvement and make adjustments to your training program accordingly. Lead by example: As a sales team leader, it is essential to lead by example. Participate in the training program yourself, and demonstrate the skills and techniques that you want your team to learn.

Many sales people are used to working in a routine manner that is convenient to them. Therefore, after training people go back to their regular way of working and do not implement the new learning. One of the ways to create a long lasting impact of sales training is to ensure participation and rigorous practice during the training program. More focus should be on building skill than on transferring knowledge. Structured peer learning is quite an effective way as the person sharing feels valued / recognised and the people listening find it more practical and believable since one of their team members is sharing the learning. Facilitator can manoeuvre the session