#CocaColaRacing's new paint scheme has us counting down to Sunday's race in Richmond! Stay tuned for more exciting reveals later this month 🏁🥤🏎️ #CultureMovesUs
160over90
Advertising Services
New York, New York 62,468 followers
Culture moves us. Let us move you.
About us
160over90, part of Endeavor, is an award-winning cultural marketing agency that elevates brands by creating ideas for the world to obsess over and shared moments where people feel something real. With 800+ thinkers, doers, and makers across every cultural corner of the globe, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. Turning fans into fanatics for companies of all sizes, 160over90 works with leading brands including AB InBev, DP World, Marriott International, USAA, and Visa.
- Website
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http://www.160over90.com
External link for 160over90
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Branding, Marketing, Research & Analytics, Strategic Development, Design & Identity, Digital, Social Media, Advertising, Media Planning & Buying, Content Development, Events & Activations, Public Relations, Environmental, Video, and Photography
Locations
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Primary
304 Park Ave S
New York, New York 10010, US
Employees at 160over90
Updates
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160over90 reposted this
Welcome to Strat Chat vol. 7! Here are some highlights from our internal newsletter, designed to engage with newsworthy and culture-driven topics. We want to hear what you think! Drop a comment. Laila! Confirms Yasiin Bey Is Her Dad: Laila!, known for her viral TikTok songs "Like That!” and “Not My Problem,” recently revealed that Yasiin Bey, aka Mos Def, is her dad. She kept this under wraps to create a name separate from her father, but a childhood photo with Yasiin Bey fueled speculation about her success being tied to their family connection. Defying the "nepo-baby" label, Laila! has a distinctive sound and expresses gratitude for her parents' support. (via complex.com) Navigating the Shifting Landscape of Sports Culture: Cultural shifts driven by Americans' growing interest in sports make it challenging for younger audiences to support, given global conflicts highlighted in the media. Many young Americans feel uneasy about contemporary sports culture due to sportswashing. With global issues like gentrification and forced displacement, younger generations feel disillusioned with sports and value genuine experiences, creating a divide between traditional sports fans seeking a mental escape and younger fans demanding interactivity and personal connection. (via TeenVogue.com) AI-Powered Companion Ad Draws Polarizing Reactions: “Friend,” the AI-powered wearable, proposes AI as more than a resource—a friend. A teaser of the platform on X hit 23 million views and drew comparisons to the techno-paranoia Netflix series, Black Mirror. However, “Friend” claims it isn’t trying to be an "everything" device and focuses solely on providing companionship. As technology advances, the fixation on creating unrealistic concepts makes it difficult for consumers to discern reality from fiction. (via essence.com) Black Designers at The Olympic Games Paris 2024: Black-owned brands and designers, including TELFAR and Actively Black, are dominating the fashion scene at the Olympic Games Paris 2024, representing Team Nigeria and Team Liberia in the opening and closing ceremonies. These partnerships highlight cultural connections in athleisure and celebrate athletes' heritage, creating a powerful connection between sport and spectators. Fans are thrilled to see Black-owned brands shine on such a grand stage. (via TheGrio.com) First-Ever Nursery for Athlete Moms at Olympic Games Paris 2024 Allyson Felix, the most decorated woman in track and field with 11 Olympic medals, is furthering her support for moms and parent athletes. After retiring in 2022 and becoming an advocate for maternal health, Felix is returning to the Olympic stage with a new mission. Partnering with Pampers, she has helped create the first-ever nursery for parent athletes at the Olympic Games Paris 2024, featuring play areas, changing facilities, and private breastfeeding spots. (via BecauseOfThemWeCan.com) (Images sourced via: Complex, Sports Pro Media, X, Go Team Liberia, TheSun)
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We're proudly partnering with Brixton Finishing School to support their mission of building an equitable super-highway into our industry and improve the early years’ experience for people from under-represented communities. 👊 As part of this partnership, we were thrilled to welcome 60 ambitious students to our London office, where they had the opportunity to meet our teams and explore various roles in marketing, with a special focus on strategy. It was an inspiring day filled with learning, networking, and the exchange of fresh ideas. Our teams loved chatting with such engaging, creative and ambitious individuals - we’re so inspired by the talent entering the industry! ⚡️ #culturemovesus
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Congrats to our own Jessica Sinn who has been appointed EVP! In her expanded role, Jessica will additionally oversee our Entertainment Marketing team and corporate marketing initiatives 🙌. Read more about it in Variety: https://lnkd.in/eNygbyS4 #CultureMovesUs
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From purpose to culture, brands are leaning in and making their presence in Paris known. Check out more of Charles Jefferson's musings in Campaign Asia-Pacific! #CultureMovesUs #Paris2024
It's not just about sponsoring athletes anymore. With innovative campaigns and a focus on social impact, brands are tapping into the cultural zeitgeist of the Games to connect with a global audience. 160over90's Charles Jefferson opines.
'Games Wide Open': How brands are turning Paris into one giant Olympic ad | Analysis | Campaign Asia
campaignasia.com
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160over90 reposted this
Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Peacock’s GoldZone hosted by NFL Network’s Scott Hanson has been heralded by fans and athletes alike for providing key event coverage across the 300+ events throughout the Games. As viewers continue to crave snackable content and highlights, expect to see this format translate to other large-scale sporting events. https://lnkd.in/eJ78gdfx Think: Charli XCX’s hit album “brat” has taken over the Internet and everyone wants to be part of “brat summer” before the trend maxes out. Brands need to understand these pop culture moments but even more critical is determining when and how best to join the conversation. https://lnkd.in/eYgX4W5Q Know: Millennials and Gen Z are changing the way we think about - and market - travel. A study from Thrillist found these groups are prioritizing “passion travel” and finding “destination dupes.” https://lnkd.in/e8CuXHSk
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Our team is honored to have been a part of this legendary effort!
With the Olympic Games officially underway, we are privileged to witness the values of excellence, respect and friendship showcased by the thousands of amazing athletes who have dedicated a lifetime to perform on the global stage. This summer, the International Olympic Committee – IOC, The Coca-Cola Company and Panini (as well as our trusted technology partner, Neopoly), collaborated to launch the Paris 2024 Album by Panini - the first-ever digitally collectable card album of the Olympic Games in order to bring these shared values to life. This collection aims to unite fans from around the world by welcoming them to Paris 2024 - and allows them to collect digital cards of their favorite Olympians, Paralympians, host city landmarks and more. A sincere shoutout to my tvg teammates - Tony Francis, Jonathan Winston, Nicole Valdespino Nogués, Bianca Brueckner, Leah Salomon, Kilian Fischer, Andrew Elliott & Nicholas Goudie - for all of your never-ending support. A big THANK YOU to all of our partners that brought this activation to life - Anji Fisher, Camille Plumey, Ornella R., Victoria Vockel, Anne-Cécile DAULAY, Didier Dubrit, Kiransingh G., Giusy Panari, Antonio Allegra, J. Ricardo Davila LARA, Mirko Rinaldini, Giulia Mazzoli, Jonas Thiel, Dennis Treder, Oliver Glockner – it is always a pleasure to work with you! A huge appreciation of my colleagues at TCCC and 160over90 that helped make this possible - Pablo Kennedy, Valéria Herzer, Francesca Aguilar Mussapp, Tim Dignard, Claire Cone, Frederic Kahn, Griet Van den brande, Pamela Rappaport, Lolly Holland, and Janna Bryan A special thanks to Amber Steele and Brad Ross for the amazing opportunity and your continued trust in us to lead this work with the IOC on behalf of TCCC. And to anyone reading this far, go start your own digital collection today ➡ https://lnkd.in/gFHbdH3H #Paris2024 #Olympics #CocaCola #PaniniCollection #Partnership #tynevalleygroup
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160over90 reposted this
It’s back next week! From the editors at Event Marketer comes the latest Event Ops, another live conversation about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn August 7, 2-2:30pm ET with 160over90’s Jonathan O'Connor and SALT XC’s Sandra Renwick. Click JOIN now so you’ll get the reminder to jump in when we’re live.
Our next installment of Event Ops—conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen—goes live on August 7, 2:00-2:30pm ET, with Jon O’Connor, vp-production at 160over90 and Sandra Renwick, senior director-operations at SALT XC. Mark your calendar now.
Event Ops Chats: Insights, Ideas & Tips from the Event Frontlines
www.linkedin.com
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To celebrate the entrance of Southern Methodist University into the ACC, we helped launch the new SMU brand campaign "Mustangs Must." Showcasing the spirit, determination and excellence of the SMU Mustangs, we're thrilled to be part of such an exciting milestone. Stay tuned for more content as it rolls out and join us in supporting the Mustangs as they make their mark in the ACC! #CultureMovesUs
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160over90 reposted this
If you’re interested in a career in the business of sport, Endeavor’s NXT UK | Women In Sport programme is open for entries. The six-week programme is self-paced and designed to enhance career readiness for women in the UK. Register today at endeavorimpact.com. ARE YOU NXT?!
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