2X

📕 46% of marketers have content budgets ranging from $500,000 to $5 million in 2024 alone. With AI leading the charge in content generation, the same study by 10Fold Communications and Sapio Research shows that marketers are well on their way to producing three to five times more content YoY. But as distribution ramps up, stronger content analytics must happen in tandem for marketers to truly reap what they have been sowing—and see continuous value from tech investments or new approaches to content generation. We're reading the breakdown of this study on MediaPost, which also outlines the key content priorities for marketers in 2024 and how these will forever transform content strategies, processes, and formats. Go here for the full post: https://lnkd.in/gatS8wWW #generativeAI #contentmarketing #B2Bmarketing

We're excited to announce the details for the upcoming 6sense User Group Meetups! 👉🏼 On August 7, Drift, a Salesloft company's HQ will host Boston's meetup, led by the one and only Nick Salvatoriello, Director of Partnerships & Strategic Alliances at 2X. 👉🏼 And on August 14, 2X's HQ in Malvern is the place to be for Philadelphia's 6sense User Group Meetup, led by John Tecce, Senior Client Executive at 2X. Don't miss out on the latest updates from the 6sense team, ABX roundtables, and networking opportunities with other revenue and growth leaders in the B2B community. Register below, or view all upcoming 6sense User Group Meetups in your city: https://lnkd.in/g-HtN7MA #6sense #ABX #B2Bmarketing

🧨 Just as automation modernized manufacturing, so will AI shake up marketing's own "assembly line." Now that more and more organizations are leveraging AI to drive workflows and feedback loops—apprentice-based review and approval systems responsible for marketing outputs are changing, fast. MarTech documents AI's influence on people, processes, and roles in this insightful piece. Read the full article here: https://lnkd.in/e_hmQBPT #MarTech #generativeAI #B2Bmarketing

🫱🏻🫲🏽 Unifying the MarTech stack is on every CMO’s to-do list.   Yet—every time a new solution gets added to the sprawl—proving ROI becomes all the more crucial and challenging.   Watch the video below for an overview of the state of MarTech; then go here to discover how 2X brings your entire ecosystem together for good: https://lnkd.in/g_ny-N65   #martech #B2Bmarketing

Tightening marketing budgets don't signal the end of impact. If anything—it serves as a catalyst for change. Jennifer Ross, CMO Fellow and Executive Director of Marketing Strategy at 2X, shares what a marketing resourcing model optimized for impact looks like, drawing from years of experience as an advisor to top B2B CMOs. Go here for the full clip: https://lnkd.in/gaxtfiSd #CMO #marketingleadership #B2Bmarketing

🤔 64% of marketing leaders still don’t trust their organization’s marketing measurements for decision-making.   Forrester shows that—while work is definitely being done to demystify the data—marketing leaders continue to face challenges connecting the dots between the data they have and the impact they need to prove.   We’re reading this insightful piece from Forrester about spotting the disconnect, coordinating measurements with organizational objectives, and the steps it takes to uncover marketing’s true, undeniable impact—beyond traditional sourcing metrics.   Go here for the blog that links to the full report: https://lnkd.in/g_mZtcud   #marketingROI #marketingoals #B2Bmarketing

👏🏼 We welcome Lisa Cole, 2X's first CMO! With 24 years of strategic marketing leadership experience, Lisa has held key leadership positions at Cellebrite and FARO Technologies, among others. Lisa brings a wealth of expertise in building high-performing teams and accelerating GTM strategies. In her first months with us, Lisa will be responsible for accelerating growth at 2X while also working with 2X's customers as a Fractional CMO and AI Advisor in a consulting capacity. Lisa—also previously a two-time 2X customer—will introduce a new layer of efficiency to AI strategies for our customers, leveraging 2X’s deep knowledge of AI-enabled services and transformation, which is responsible for nearly $20 million of 2X’s ARR. Go here for the full announcement: https://lnkd.in/gy2pMvFp #marketingstrategy #CMO #B2Bmarketing

🚀 The launch of our Marketing Strategic Consulting Practice last year was an important milestone in 2X’s evolution. Under the leadership of Jennifer Ross, CMO Fellow and Executive Director of Marketing Strategy, it has since expanded beyond strategy creation—with 2X leading entire change management journeys for numerous B2B organizations. This venture has significantly contributed to 2X’s rapid growth trajectory, already marked by 25 consecutive quarters of quarter-over-quarter growth. “It’s a privilege to work with both forward-thinking CMOs as clients and top-talent CMO advisors in our practice. Together, we provide the innovative strategies and tools necessary for ensuring marketing organizations remain adaptable and resilient.” Here are more ways 2X is growing to serve you better: https://lnkd.in/g4XjHg9r #consulting #strategicplanning #b2bmarketing

👋🏼 You were good to us, Q2.   As 2X welcomes Q3 with open arms—we wanted to shout out all of the memorable experiences we shared with our fantastic ecosystem of customers, employees, partners, and peers over the past few months. We were honoured to:   ❤️ Rank on Financial Times’ list of Americas’ Fastest Growing Companies 2024 ❤️ Host the first-ever in-person 6sense User Group in Boston at the Drift, a Salesloft company HQ ❤️ Join the 6sense folks again at Connect and #Club6 in Austin, during Forrester’s B2B Summit 2024 ❤️ Facilitate the first of many community events and panel discussions at our brand-new HQ in Malvern ❤️ Pack a room at the Gartner Marketing Symposium/Xpo™ with two-time 2X customer, Lisa Cole, to deep dive into marketing org transformation success ❤️ Chart the future of marketing leaders who stopped by our booth at #GartnerMKTG to get their on-the-spot business tarot reading ❤️ Celebrate our CEO, Domenic Colasante, after he was named a winner of EY’s Entrepreneur Of The Year® 2024 Greater Philadelphia Award   Thank you to everyone who made this a fantastic quarter!   #b2bmarketing

Welcome EDB, the leading contributor to the open source database PostgreSQL, as a new 2X customer!   EDB’s presence spans across 35 countries, serving nearly 1,500 customers who choose its software, services, and support to harness the full potential of their Postgres system.   EDB selected 2X to support rebranding and development operations throughout its website. Our fast-expanding collaboration with the team will focus on defining and differentiating EDB’s digital presence around its Postgres service offerings.   We are thrilled to work with EDB’s team Abhay Reddy, VP of Demand Generation, Kimberly DeFlurin, Global Campaign Manager, Mychal McCabe, VP of Brand Experiences, Maya Fisher, Senior Director of Creative Services, and Tatum June Leonard, VP of Communications and Amplification, and CMO Michael Gale.   #PostgreSQL #OpenSource #database #B2Bmarketing