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In 2010, interns were sent to a local bait shop to buy nightcrawlers and measure the electrical pulses from the worms’ nervous system. This experiment helped set the stage for a major advancement in treating chronic pain through spinal cord stimulation (SCS) therapy. Medtronic is a leader in the neuromodulation space, after launching the first fully implantable spinal cord stimulator 40 years ago.  

With news published via the 3BL platform amassing over 10,000,000 views in the first half of the year, we answer burning questions about audience engagement with sustainability and social impact news. 💡Here are your answers: https://lnkd.in/giusZPRJ

18th SDG 🤔 “The world must respond to the harm caused by the spread of online hate and lies while robustly upholding human rights” Check it out 👇

‼️ To better communicate your sustainability and social impact news, learn from what top brands are doing. 3BL's ‘Sustainability Comms in 2024, So Far’ delivers an in-depth analysis of the content shared by leading brands in the first half of the year, highlighting what resonated most with audiences. Additionally, we offer insights into the 3BL network, detailing industries, job levels, functions, and countries. Access our comprehensive insights filled with trends and tips to amplify and refine your content. Check it out 👉 https://lnkd.in/giusZPRJ

Are companies communicating enough about sustainability? In the latest 𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒊𝒏𝒈 𝑰𝒎𝒑𝒂𝒄𝒕 𝑪𝒐𝒎𝒎𝒔 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑪𝒐𝒔𝒎𝒐𝒔 - 𝑳𝒆𝒐 𝑬𝒅𝒊𝒕𝒊𝒐𝒏, our team explores how, despite external pressures, audiences are eager to hear how companies are making a difference when it comes to sustainability and social impact. ♌️Discover how to make your voice heard and resonate with authenticity, here: https://lnkd.in/geHRjibw

“These are massive problems that we are facing, but we are more than capable of solving problems. How can I contribute to the solutions?”

"The Zero Landfill Initiative, also known as Don’t Feed the Landfills, aims to reduce the amount of waste entering U.S. national parks and reuse, recycle and compost what is brought in."

Our latest research reveals that consumers remain concerned about the impact businesses are having on society and the environment. With less than half of consumers thinking brands are doing enough, it’s clear:  Consumers want companies to do more when it comes to sustainability and social impact. In our 2024 Consumer Insights & Sustainability Benchmark, in partnership with Glow, we dive deep into: DOWNLOAD: https://lnkd.in/g7PTdy4X

SUSTAINABILITY SELLS: Insighful article from 3BL on the state of sustainability comms in 2024. Our key takeaways? Philanthropy stories and cause initiatives dominate, press releases and articles are the most effective content formats, and higher impressions and page views come from crafting targeted, engaging content. #ReputationIsEarned https://lnkd.in/esyVGvyW