How do you create meaningful change and build trust in a community? Find out in our session recording from StratFest 2023, featuring Vaseline's powerful 'See My Skin' campaign. Edelman’s Chief Strategy Officer Melle Hock and ECD Megan Skelly share how Vaseline reconnected with the Black community by creating the first-ever database of skin conditions on skin of color. This initiative tackled a significant gap in healthcare by helping individuals find culturally competent dermatologists and healing their patient journey. Key takeaways: ✨ How Vaseline addressed the lack of representation in search results for skin conditions on non-white skin ✨ The impact of creating trusted partnerships with Visual DX and HUED ✨ Inclusivity fosters trust and emotional resonance Watch the full session and learn how purpose-driven work can create transformative brand impact: https://bit.ly/47xOTWF Subscribe to 4A's Channel for more inspiring stories. And catch more inspiring sessions in person at StratFest 2024 on October 1 in NYC: https://bit.ly/3S6ekrt #HealthcareEquity #StratFest2023 #StratFest #4Asevents #VaselineSeeMySkin #4AsChannel #YouTube
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
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Brian Duggan
Founder: Citizen Science for Health; patient advocate for brain health. Also founded: Agemarker.com, Building Alliances, ConferenceBites. Background…
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Jeanette Palmer
SVP, Member Engagement & Development, Eastern Region
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Barry Wacksman
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Michelle Edelman
Partner l CEO at PETERMAYER
Updates
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"If anything, we should be grateful that AI is taking over some of the most mundane tasks, leaving us with the kind of work that can’t be automated: building relationships, driving innovation and coming up with those "eureka" moments that drive growth for agencies and clients," notes Jeremy Lockhorn in his weekly recap of the most relevant AI news for agencies and marketers. This edition takes a look at the ways in which AI is reshaping jobs rather than replacing them, new AI tools from Anthropic and Google, advancements in emotion AI, the mixed reactions to Oprah Winfrey's upcoming AI special and more. Don't miss getting your weekly does of #NoteworthyNews - check it out: #4AsNoteworthyAINews #GenAI #AInsights
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As notable brands back out of DE&I commitments, Cathy Chan Butler, 4A’s EVP of Talent, Equity and Learning Solutions notes that dropping the E to move forward with I&D, as some organizations are starting to do, is just as detrimental. In her op-ed for Campaign US, she underscores the significance and need for equity efforts, why both equity and inclusion are crucial for progress, the challenges to meeting equity goals and the emphasis the 4A’s places on all aspects of DE&I. "Moving forward, we’ll focus on three key areas in need of evolution and which align to our renewed mission: to empower and equip individuals and companies with unparalleled resources that accelerate careers," she says. Learn about the three areas of focus for the 4A's and 4A's Foundation. Read it on Campaign: https://lnkd.in/dXEKxrzs #DEI #diversity #equity #inclusion #talent
Equality for all: The 4A's commitment to save DE&I
campaignlive.com
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Excited to have David Matathia speak at #StratFest2024 and can't wait to see what this short poll translates to. Taken it yet? https://lnkd.in/eij4wPvG
Hello, #network. I have the privilege of speaking at the 4A's #stratfest in October and am looking for some insight from any/all ad and marketing-type brains. If you would be so kind, to take a few minutes and answer this two question survey, I would be incredibly appreciative: https://lnkd.in/erwAD5yr It's strictly for presentation usage and nothing is attributed back (not collecting any personal info). Thanks in advance.
Finding Common Language
docs.google.com
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🔧 Gear up to embrace AI and GenAI integration! The 4A’s AI/Gen AI Hub offers resources and recommendations 📘 drawn from our deep industry experience and leverages subject-matter expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. 🚀 For more, visit: https://bit.ly/4d1qFpG
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This recent LBBonline - Little Black Book feature rounds up the AI and GenAI resources available to 4A's members. Check it out and take advantage of guidance and training tailored for agency professionals. https://bit.ly/3TcRD5t Not a 4A's member yet? What are you waiting for? Join a growing community of 600+ forward-thinking agencies benefitting from everything the 4A's offers: https://bit.ly/3Wc7h1H Check out the 4A's AI/GenAI Hub: https://lnkd.in/ebKbFztS #GenAI #AI #AInsights #4Asmembers #AIforagencies
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🎥Transform your creative campaigns by harnessing the power of culture for maximum impact. This on-demand webinar provides powerful insights. 🔍 Learn how to: 1️⃣ Uncover compelling insights 2️⃣ Understand cultural context 3️⃣ Craft briefs that truly resonate Perfect for marketers, creatives, and strategists looking to elevate their campaigns and connect authentically with diverse audiences. Watch now to inspire your culture-first strategy! 🎨🚀 "To truly connect with an audience, you can't ignore the world around them. It's not a static process; it's a push and pull. You might start with a strategy, but in a week, the world can change—and you have to adapt, because those changes impact the people you're trying to reach." - Crissy Spivey, SVP Strategy, Burson ⭐Featuring: - Alexandra Kennedy, EVP of Commercial Strategy, My Code - Victoria Jordan, GM of Creative and Branded Content, My Code - Cristen Spivey, SVP Strategy, Burson - Marla Kaplowitz, CEO, 4A's (Moderator) Watch here: 👉 https://bit.ly/3XvwCpw #CreativeStrategy #CulturalMarketing #Culturefirst #Inclusivecampaigns #MarketingWebinar
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🎉Hearty congrats to ADWEEK's inaugural Agency All-Stars! We're proud to see 4A's members on this list - your passion for pushing the envelope, challenging the status quo and embracing inclusivity is inspiring. ✨ 🏆🔥 Congratulations Trailblazers! Shayne Millington, McCann New York Alexandra (Alex) McInnis, Murder Hornet Gina Jacobson, Publicis Groupe Jason Alan Snyder, Momentum Worldwide Madeline Lambie, Duncan Channon Kim Evens, McCann New York Shannon Haley, Leo Burnett Shareen Hill, INNOCEAN USA Robyn Makinson, The Martin Agency Christopher van der Kleed and Jason Lane, BBH USA Dan Trimarchi and Camilla Ciappina, McCann New York #Adweek #AgencyAllstars #Marketingawards #Creativityawards https://bit.ly/47c5mPP
Presenting ADWEEK's Inaugural Agency All-Stars
adweek.com
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🚀 Get ready for ANGLES 2024, the must-attend conference for agency comms professionals in NYC on December 3.🌟 🔍 Dive deep into the 5 Ps of Agency Comms: 1️⃣ Pitching - Discover the stories that truly resonate. 2️⃣ Placement - Master the art of reaching the right outlets. 3️⃣ Packaging - Optimize your stories for maximum press impact. 4️⃣ Partnerships - Build crucial connections with journalists and help them help you. 5️⃣ Profitability - Align your strategies with the agency's bottom line! Meet experienced journalists, gain insights from leading agency comms experts and connect with your peers. Let’s explore challenges and strategies to navigate them together. This is your chance to connect, learn, and evolve your approach in the dynamic world of agency PR! 📅 Date: December 3, 2024 📍 Location: NYC Secure your spot. 👉 Register now: https://bit.ly/3ytHyKw #ANgles2024 #AgencyComms #PRConference #Networking #MediaRelations
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