4WARN

Coming up Wednesday: Todd Kozikowski will speak at the Louisiana Department of Insurance Conference about the dark side of SEO and possible solutions. Todd will join the panel discussion "Innovation Fights Back" to address the SEO pillar of tech-enabled claims litigation. Panelists will look at solutions for companies and how consumers can protect themselves. #LDI2024 Check out the full agenda: https://lnkd.in/eEj-5V2W

In a new Bankrate article from Shannon Martin, we shared our thoughts on social inflation and how AI is making it easier for opportunistic law firms: “AI provides individuals with no coding knowledge the tools to target people, companies and, of course, websites. This leads to the scalability of numerous cyberattacks, as well as the ability to publish large volumes of targeted SEO content,” said CEO and co-founder Todd Kozikowski. Check out the full article to learn more about social inflation: https://lnkd.in/eKEDy8vq

How did 4WARN get its start? In 2022, we investigated the targeting tactics of opportunistic law firms in Florida. But this led to a nationwide discovery: nearly all insurers and lines of insurance were being targeted. Check out the latest article from Reinsurance News to learn more about the business model of tech-enabled claims instigation, how it is targeting all lines of insurance, and the other contributing factors like litigation financing. https://lnkd.in/euGTP9th

How did 4WARN get its start? In 2022, we investigated the targeting tactics of opportunistic law firms in Florida. But this led to a nationwide discovery: nearly all insurers and lines of insurance were being targeted. Check out the latest article from Reinsurance News to learn more about the business model of tech-enabled claims instigation, how it is targeting all lines of insurance, and the other contributing factors like litigation financing. https://lnkd.in/euGTP9th

In June 2023, 4WARN informed our clients that we found data leading us to believe doxo was using misleading search ads and targeted SEO to impersonate the premium payment portals of insurance companies to attract consumer payments. Many of our clients were impacted, with consumers paying millions in additional fees. Some of our insurance clients even cancelled policyholders when payment was mistakingly made to the misleading portal. 4WARN advised our clients to review all received payments and will continue to monitor activity related to doxo's targeting practices. We recently learned that the Federal Trade Commission is taking action against doxo for these practices. We are proud to have alerted clients nearly one year before the FTC’s legal action. See more: https://lnkd.in/eWHyunji

A new report from Sedgwick found that attorney representation has risen over the past five years due to "aggressive multi-platform advertising." We've noticed these same trends for more than two years, which led to our development of the Tech-Enabled Litigation Risk Score. Check out the report and be sure to obtain your Tech-Enabled Litigation Risk Score so your business is prepared! https://lnkd.in/e6jvxSzA

Joseph Petrelli recently spoke at the National Conference of Insurance Guaranty Funds on the emergence of tech-savvy, opportunistic companies using sophisticated marketing tactics. Companies across every industry should be aware of opportunistic firms and take action to prevent these threats. 4WARN can help you identify your tech-enabled litigation risk and provide a response plan to reduce costs associated with unjustified claims and lawsuits.

Your company has addressed cyber-risk. Have you considered your “tech-enabled” litigation risk? In the latest issue of The Demotech Difference, we shared details on our 4WARN Tech-Enabled Litigation Risk Score. This comprehensive index of claims and technological litigation risk leverages digital behavior and search metrics. The score is developed by analyzing several risk factors, characterizing opportunistic behavior, and benchmarking efforts focused on initiating contested claims or litigation. We sift through billions of data points that contribute to your final score. Learn more about the Tech-Enabled Litigation Risk Score and contact us to begin your company's assessment: https://lnkd.in/d8m35dHu

We are proud to see our work in the latest BCG on Insurance white paper: Tackling Social Inflation. You can see our data in the social inflation overview and our work listed as part of their three-tiered solution strategy. "Deploying sophisticated tools such as those offered by 4WARN, insurers can combat escalating lawyer advertising by conducting thorough keyword gap analysis and employing geo-targeted SEO strategies." Check out the full white paper to learn more about social inflation and its impact on insurance companies: https://lnkd.in/eyESwJ2a

AI-powered fraud has become a major problem for our legal system. When combined with elements of tech-enabled claims instigation, our judicial system becomes strained from the abuse and explosive growth of fraudulent and frivolous litigation. Organizations across all industries are at risk of being targeted by opportunistic law firms. New surveillance techniques like those we provide at 4WARN are necessary to remain ahead of these tactics. https://lnkd.in/eBX97ZgG