6sense

I N S E R T C O I N Get your game on and #LevelUp your B2B marketing and sales skills with our brand new webinar series! This multi-webinar experience, unfolding over the next eight months, is your "cheat code" to account-based marketing mastery. Will you beat all eight levels? Choose your character and embark on an adventure to become an ABM hero: https://okt.to/bDokCd

Gearing up to expand your B2B business into new international markets? Before you pull a Pitbull and become Mr. Worldwide, here are three key steps to figure out which countries to target: 🌎 Assess the barriers to entry, including tariff and non-tariff barriers, local competition, cultural differences, and regulatory challenges. 🌍 Use tech like AI to predict trends, consumer behaviors, and potential market shifts for a competitive edge. 🌏 Consult with local experts who understand the cultural nuances and specific market dynamics. Local expertise can be invaluable in avoiding common pitfalls! Do you have advice on international B2B marketing or sales? Share it in the comments! ¡Dale!

G A M E O N Power up your account-based marketing game on #NationalVideoGameDay! Are you ready to set your pipeline on the path to a high score? The #LevelUp multi-webinar experience includes eight levels to beat: 1️⃣ Why go account-based? 2️⃣ ABM's value to sales 3️⃣ The 5-step account-based formula 4️⃣ ABM campaign creation & execution 5️⃣ ABM & content marketing 6️⃣ Account-based digital marketing 7️⃣ Account-based personalization & email 8️⃣ Measuring your ABM campaign New webinars and levels are released each month! Press START on your ABM adventure and register here: https://okt.to/XlqRZM

We're going video-game style for our next webinar, but the topic and content are super-practical and timely. If you need data to base your decision to do/expand ABM/X, we will be serving it up. You'll walk away understanding why a post-leads approach is necessary, and some important advice on how to get started 6sense Victoria S. #abm #abx #goodbymqls https://lnkd.in/gFfpiT8Z

"100% of what your company closes is influenced by marketing.” BOOM. MIC DROP. 🎤 Nobody’s going to buy your product or solution without at least hitting your website, consuming some form of content. On the Attribution Episode of #RevenueMakers, Saima Rashid and Adam Kaiser pointed out that marketing plays a pivotal role at each stage of the buyer's journey: 1️⃣ Early-stage: Creating awareness through targeted campaigns and content. 2️⃣ Mid-stage: Nurturing leads with personalized information and interactions. 3️⃣ Decision-stage: Supporting conversion with data-driven insights and tailored offers. Mapping out each stage and the associated key marketing touchpoints is critical for helping marketers understand how their efforts directly contribute to sales. Keep reading for the full scoop on attributing marketing influence on the sales pipeline: https://okt.to/XOGvbq

Quiet day in the office? Traveling this week? Catch up on the latest episodes of the #RevenueMakers podcast, hosted by dynamic duo Saima Rashid and Adam Kaiser! Hear how the best minds in revenue beat the odds, drive record-breaking results, and always find a way to win – including these recent episodes: 🎧 Marketing’s Role in Acquisitions, featuring Salesloft CMO Randy Littleson. 🎧 A CMO’s Guide to a Marketing Rebuild, featuring Andela CMO Kelly Wenzel. 🎧 Building a B2B Media Brand, featuring AudiencePlus Founder & CEO Anthony Kennada. 🎧 The Death of Outbound Sales Has Been Greatly Exaggerated, featuring Lattice Sr. Sales Development Manager Gabrielle “GB” Blackwell. Tune in and subscribe wherever you listen to podcasts. Apple Podcasts: https://okt.to/OvkLmj Spotify: https://okt.to/8QxaYf

I’ve been meaning to tell you about a pilot we ran at G2 that worked really well (aka drove qualified pipeline & revenue). Bear with me because it’s another AI thing, but this one is tangible and fun and I think you’ll love it. We tried a 90-day pilot of 6sense Conversational Email (caveat – I’m not sure they usually sell it as a standalone offering) and saw tremendous success. The reason it worked? 1. Guardrails: We ran the pilot across 3 clear (and very different) use cases 2. Focus: We had a theory that engaging prospects when they had real momentum would work (it did) 3. Goals: We knew how to track & report the impact to the business Email can still be a powerful channel if you do it right. 6sense CE gave us the ability to start conversations at the right time, rather than launching the same ineffective “nurture” stuff. We also used it in a more-helpful-less-salesy way. I won’t go into the details of how it works, but wanted to share since this is a real world use of AI (and if not 6sense, I’m sure there are other options out there to explore). Have fun! 🤖

It's ☀️ hot grid summer ☀️ and 6sense was once again named a Leader in the G2 Summer 2024 Grid® Reports, across all account-based marketing categories! G2 reviews inspire us to raise the bar and deliver greater value to our customers. Thank you to our customers for sharing honest, thoughtful feedback! Here are a few highlights from recent customer reviews on G2: ⭐⭐⭐⭐⭐ “I firmly believe it to be the best ABX solution on the market right now... 6sense's commitment to helping build broad ABX buy-in via their excellent customer success program makes it a real ally to any marketer trying to implement a broadly successful ABX program.” ⭐⭐⭐⭐⭐ "Revenue AI for Sales has allowed our teams to focus their efforts rather than a spray-and-pray approach. The new UI is easy to follow and implementation was pretty seamless! Our CSM Lucas has been AMAZING for our teams in leading training and providing invaluable support." ⭐⭐⭐⭐⭐ “We have incorporated 6sense buyer intent and profile fit data into our lead management and outbound sales development processes… The inbound leads we hand to sales are more qualified, and our SDRs have a toolkit to find the right people at their target accounts.” 6sense is the only provider recognized as a leader across all three ABM categories: Account-Based Orchestrations, Analytics, and Advertising. Get the full scoop: https://okt.to/lIYKZ4

Hot take: MQLs cause the most misalignment between sales and marketing. Here’s a (slightly dark) analogy to explain: A few years ago, researchers fed an artificial sweetener to hungry lab rats. The rats’ smell and taste systems were fooled by the saccharin, so they ate it. But, the rats’ satiety systems, which detect nutrition and signal back to the brain to stop eating, weren’t fooled. The rats binged, to their peril. (We said this got dark. Sorry!) The lesson: MQLs are the saccharin of B2B. Marketing serves up its quota of mostly-miss MQLs, while sales is starved for real selling opportunities. Marketing’s sensory systems are fooled by saccharin MQLs. The satiety systems of sales are not. They never get their fill of real selling opportunities to work. But, absent alternatives, sales keeps asking for more. The solution: ABM. Marketing should look for buying groups that demonstrate the overall interest of an account instead of individuals who show personal or professional interest.

🌈 Our 6sensors across the US celebrated and honored Pride together as #OneTeam in our offices, hubs, and remotely! Here are just a few inspiring highlights from this past month: 🩵 Our offices and hubs were filled with rainbows, smiles, and cupcakes in a joyous show of community. 🩵 Employees (and even some 6sense pups 🐶) rocked their Pridesense swag to support the employee resource group. 🩵 Pridesense also organized an interactive lecture on LGBTQ+ history and a screening of "The Adventures of Priscilla, Queen of the Desert" to celebrate LGBTQ+ representation in cinema. 🩵 We're honored to support AIDS/LifeCycle (benefitting San Francisco AIDS Foundation and the Los Angeles LGBT Center) and the Richmond/Ermet Aid Foundation through 6sense's Giving Friday donation program. A special thank you to our Pridesense ERG for fostering community, advocacy, and allyship efforts to promote diversity and inclusivity – not only during Pride Month, but throughout the year!