6sense

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri

Catch CRO Latané Conant (she/her) on Conga and Accenture's Revenue Reinvention podcast! In her conversation with Phil Dillard, Latané shares her journey from sales to CMO and now CRO – a role that involves surrounding oneself with experts across the sales and marketing org to drive success. “The thing with the CRO role is that there’s really no one who is great at all. That’s the reality, right? Someone who’s great at Sales might not be great at Customer Success," said Latané. "Leading teams and galvanizing around the customer — I think that will become more what a CRO does versus ‘I know this function really, really well’. But you do need specialists in those functions too. So it’s also about building great leaders in those pillars that can run their stuff.” We couldn't agree more! Listen now on: 🎧 Apple Podcasts https://okt.to/hAHaJD 🎧 Spotify https://okt.to/kbdMoe 🎧 Or watch on YouTube https://okt.to/F7YhlP

🔥 Hot take: The real function of B2B marketing isn’t to directly deliver more deals – it’s to increase the probability of sales closing more deals. Let's discuss! Join us and TechTarget on Sept. 10 at 9am PT/12pm ET. Experts Kerry Cunningham and John Steinert will share the latest research and tools to help marketers drive better go-to-market results. Get insights such as: ➡️ An understanding of the deterministic/probabilistic dichotomy in B2B marketing. ➡️ Practical knowledge on how to incorporate these concepts into effective tools and tactics. ➡️ Strategies for understanding buying groups and how to engage with them early in their journey to influence decisions effectively. Register here and add it to your calendar: https://okt.to/U129Dc

🚀 Marketing, Sales, and RevOps leaders! Are you on the hunt for the perfect dashboard to showcase your ABM performance and sales engagement? Then fire up your calendars! Join us on September 10th for a free webinar all about this topic hosted by Adam Kaiser from 6sense featuring myself on behalf of 2X and Ellie Sawdy from our joint client, Syniti. 🎉 Together we'll reveal how to build custom dashboards tailored to your unique business needs—helping you drive alignment, adoption, and greater revenue impact (which I think we could all use a bit more of, wouldn't you say?) 💡 Sound interesting? It WILL be! Register to join us on the 10th and see how to setup your own best practice ABM/ABX metrics, reporting, and terminology across Sales and Marketing leaders. (Link is in the comments) #ABM #Marketing #Sales #RevOps #Dashboard #CustomerStories #Webinar #6sense #6sensePartners Victoria S.

AI email assistants can't replace a business development team. Instead, these tools help BDRs work smarter by freeing up more time to have conversations with prospects and reducing the number of BDR activities needed to open opportunities. That means happier BDRs, more qualified opportunities, and more pipeline! Check out these jaw-dropping results from our customers using Conversational Email, 6sense's AI email assistant tool: ⬆️ Vendavo sourced $3.3 million in pipeline ⬆️ Reltio increased pipeline production 63% ⬆️ Marathon Health generated $4.5 million of net-new pipeline See how AI email assistants like CE can boost your BDRs' performance and increase your pipeline, too: https://okt.to/uOKCcr

I don’t know about you, but I’m tired of trade-offs. Either being able to automate or to personalize. To personalize or to scale. Resource-strapped go-to-market teams need to do all of the above. That’s the big reason I’m so excited about the recent Forrester Wave. All Waves are meaningful, but this one stands apart. For the first time, Forrester didn't evaluate MAPs (which let us automate) or ABM Platforms (which let us personalize). Instead, it evaluated a brand-new category: B2B Marketing Revenue Platforms. And I believe the reason 6sense is positioned where it is — all the way up and to the right — is because of its unique ability to help revenue teams automate, personalize, and scale. The report argues that the future is unified revenue marketing platforms — merging MAP and ABM into one powerful hub. That’s a huge step in the right direction. But with the rise of generative AI, we have new trade-offs. While some AI tools may speed up content creation, they don’t streamline workflows, leaving teams stuck toggling between systems. Plus, these tools often produce generic outputs — adding more noise, more spam, and more overwhelm for buyers. That’s not what we need to get ahead in these resource-constricted times. At 6sense, we’re leading the charge against these trade-offs. Our generative AI Conversational Email (CE), built on our hyper-personalization engine, empowers marketers and sellers to automate, personalize, and scale their engagement across channels. And it’s already driving results like these: ✅ One customer opened 10 new opportunities within 15 days of using CE. ✅ Another booked 100 meetings in 30 days with CE—with just one BDR! ✅ At 6sense, we’re generating 20% of our pipeline autonomously with CE. And that’s just the start. This is the new era of revenue, and we’re here for it. No more trade-offs, just streamlined, fast paths to growth.

If your love language is data and dashboards, this one's for you! Join us on Sept. 10 at 8am PT/11am ET for data-driven tactics to uncover opportunities and hidden pipeline. Experts Nick Salvatoriello from 2X, Ellie Sawdy from Syniti, and our own Adam Kaiser will share: ➡️ What key measurement metrics to focus on when determining full-funnel performance. ➡️ Tips on how to build and use dashboards to uncover campaign impact. ➡️ The importance of metrics, reporting, and terminology alignment across sales and marketing. Register here and add it to your calendar: https://okt.to/iyHZb4

Getting a discount on your #6sBreakthrough24 ticket: very demure, very mindful 🩵 It's too late for this trend, but not too late for Early Bird registration! Register for Breakthrough by Aug. 31 to take advantage of the Early Bird rate. Breakthrough features 6sense deep dives, customer stories, actionable insights, plenty of networking, and TONS of fun! Join over 1,000 marketing and sales leaders in the 6sense community on Oct. 7-10 at the Fontainebleau Las Vegas. Check out the agenda and get your tickets here: https://okt.to/bB2D1L

🧟 Wanna bring dead accounts back to life? “Dead” accounts often stop engaging after getting ineffective bulk nurture emails. Or, they’ve been overlooked because of competing priorities within busy sales teams. Try using an AI email assistant like 6sense Conversational Email (CE) to instantly re-engage dormant leads and stalled opportunities. CE has personalization capabilities, and also automates the follow-up process by sending additional messages based on a recipient’s level of engagement. This ensures persistent yet respectful communication to maintain awareness without overwhelming (or spamming) your prospects. By automating outreach and ensuring that no account goes unnoticed, you can effectively warm up cold leads and reignite stalled deals. Check out more ways to drive revenue with AI email assistants: https://okt.to/umfR4a

The data is clear: B2B buyers guard their buying process from outside influence until they have already created a short list and put a vendor on top of it. Buyers believe they can get crucial decision-making information before engaging with sellers. So, how are you supposed to compete effectively? Find out from Head of Research Kerry Cunningham on Sept. 12 at 9am PT/12pm ET. Join this webinar hosted by Pavilion to learn how you can thrive in this new reality of B2B buying. Register here: https://okt.to/4OiVzY