6sense

I N S E R T C O I N Get your game on and #LevelUp your B2B marketing and sales skills with our brand new webinar series! This multi-webinar experience, unfolding over the next eight months, is your "cheat code" to account-based marketing mastery. Will you beat all eight levels? Choose your character and embark on an adventure to become an ABM hero: https://okt.to/bDokCd

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri

EWWW WHAT’S THAT SMELL??? It smells like *sniff* DIRTY DATA 🤢 Okay, in all seriousness – data hygiene problems squander your team’s time, resources, and talent. We're talkin’ severe consequences, like reduced sales efficiency, sluggish sales cycles, lost revenue opportunities, damaged brand reputation – even legal risk. Keep it clean with these step-by-step instructions to understand data hygiene and the data cleansing process: https://okt.to/RP2FkO

LEVEL 1: WHY GO ACCOUNT-BASED? Buyers are out there. Find them before your nemesis with the right power-ups and account-based strategy! The first level of our #LevelUp series features two webinars that illustrate the promise — and impact — of ABM: 1️⃣ On July 18, CRO Latané Conant (she/her) and Head of Research Kerry Cunningham will reveal why you should adopt an ABM strategy – and how to execute it much more easily using intent data, account identification, and AI-driven predictions. 2️⃣ On July 31, hear ABM success stories from marketing leaders at Sift, CivicPlus, and Sandler. Discover why they chose to go account-based, and how they influenced their organizations and overcame challenges. Save your spot for these webinars: https://okt.to/hzqW3y

We're B2B marketers. Of course we wanna create content that engages our target audience! Here's the thing – traditional keyword research based on search volume alone doesn't always capture the intent of our potential buyers. Instead, try these five tips to elevate your content marketing strategy using keyword tracking capabilities within 6sense: 1️⃣ Track a diverse range of keywords. Monitor branded, non-branded, and competitor keywords to gain a comprehensive understanding of the topics your buyers are actively researching. 2️⃣ Identify intent signals. Use 6sense's AI-powered platform to uncover when target accounts engage with specific topics, allowing you to prioritize content creation efforts accordingly. 3️⃣ Embrace new keyword opportunities. As 6sense learns more about your business and buyers' interests, it will surface new keyword suggestions. Incorporate these insights to expand your content's reach and relevance. 4️⃣ Create targeted content. Develop content that directly addresses the topics your buyers are researching, demonstrating your understanding of their needs and establishing your brand as a valuable resource. 5️⃣ Measure and refine. Continuously monitor the performance of your content and adjust your strategy based on engagement metrics and buyer feedback. 6sense's insights will help you optimize your approach over time. Use these tips and 6sense keyword tracking capabilities to create a content marketing strategy that truly resonates with your target audience, driving higher engagement and buyer satisfaction. (FYI, here’s how 6sense improves content marketing strategies with smarter keywords: https://okt.to/Jz64QN)

🎶 WE’VE GOT THE POWER 🎶 Selling Power named 6sense one of the 60 Best Companies to Sell For! 🎉 We're honored to be recognized for our sales excellence and customer-centric culture. Our success is measured by the success of our customers. This isn't just a win for 6sense – it's a win for every customer and partner in this mission with us. At the heart of our growth is a culture that values deep collaboration and continuous learning. It's this environment that enables our sellers not just to meet their goals but to exceed them and foster strong, lasting relationships with our customers. 🩵 Thank you to our sales team, and everyone across the revenue team that provides the coaching and support they need to succeed! Combined with full access to 6sense Revenue AI for Sales, our sellers use cutting-edge data, insights and AI-powered tech to help customers reach new (revenue) heights. Let’s keep aiming high and achieving together as #OneTeam! Explore open roles and life at 6sense: https://okt.to/o8knYQ

What happens when you combine the powers of HubSpot, G2, and 6sense? ABM magic! ✨ On July 18 at 8am PT/11am ET, find out how to enhance your ABM strategies and extend capabilities using 6sense's and G2's integrations with HubSpot CRM. Get strategies to focus on the best accounts through actionable revenue intelligence, contact data, and powerful actionability within HubSpot to deliver more personalized, timely outreach. Hear from experts Tiphaine Amblard from HubSpot, Rachel Gianfredi from G2, Stephen Lackey from SmartBug Media, Jeff Wagner from 6sense, and Jonathan Burg from New Breed. Register here: https://okt.to/7UlrLf

Revenue Makers goes international! Our latest episode was recorded live on the #6senseInspire mainstage in London, and features Aaron Ross author of Predictable Revenue. Aaron provided really great insight into what has changed since Predictable Revenue was published - and while tactics have definitely evolved since 2011, the core message is about the value of specialization and relationships. My favorite part of the conversation? Hearing his take on the "blessing of ignorance" particularly for entrepreneurs, sellers and marketers.

6sense Revenue Makers was off last week for the holiday but we are back and back with something special! We went global and recorded our first podcast live, on stage, in front of an audience at our Inspire event in London! And we talked to Aaron Ross. He needs no introduction - author of Predictable Revenue and other staples on your bookshelf. Saima Rashid and I spoke to Aaron about the evolution of Predictable Revenue and the importance of specialization, as well as a dive into AI. But then we got to the real game changer - cultivating trust and inspiration among your team, customers, and partners. We need to lean into those irreplaceable human elements. Remember, while technologies and tactics may evolve, being truly unique lies in fostering deep, meaningful relationships. For more on this, check out our discussion here: https://lnkd.in/gkTBJuF9

63% more pipeline from the same BDR team? Talk about AI that's driving REAL results! Michael A. Brown, Head of Global Business Development at Reltio, revealed his strategy for scaling account follow-up using AI and 6sense's Conversational Email. His words of wisdom: “It’s not you versus AI email writer. It’s you *and* the AI. It’s a collaborative approach.” His team at Reltio started using an AI email writer to test and modify email copy, using the 80/20 rule: The AI writer does about 80% of the work, and the BDR does the other 20%. That way, the BDRs’ experience and learnings enhance their account outreach. By offloading mundane tasks to AI, Reltio's BDRs can concentrate on the high-value touches that drive engagement. The results have been dramatic! Keep reading to hear more about Reltio's experience with 6sense Conversational Email - https://okt.to/D0xGeV.