6sense

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri

I don’t know about you, but I’m tired of trade-offs. Either being able to automate or to personalize. To personalize or to scale. Resource-strapped go-to-market teams need to do all of the above. That’s the big reason I’m so excited about the recent Forrester Wave. All Waves are meaningful, but this one stands apart. For the first time, Forrester didn't evaluate MAPs (which let us automate) or ABM Platforms (which let us personalize). Instead, it evaluated a brand-new category: B2B Marketing Revenue Platforms. And I believe the reason 6sense is positioned where it is — all the way up and to the right — is because of its unique ability to help revenue teams automate, personalize, and scale. The report argues that the future is unified revenue marketing platforms — merging MAP and ABM into one powerful hub. That’s a huge step in the right direction. But with the rise of generative AI, we have new trade-offs. While some AI tools may speed up content creation, they don’t streamline workflows, leaving teams stuck toggling between systems. Plus, these tools often produce generic outputs — adding more noise, more spam, and more overwhelm for buyers. That’s not what we need to get ahead in these resource-constricted times. At 6sense, we’re leading the charge against these trade-offs. Our generative AI Conversational Email (CE), built on our hyper-personalization engine, empowers marketers and sellers to automate, personalize, and scale their engagement across channels. And it’s already driving results like these: ✅ One customer opened 10 new opportunities within 15 days of using CE. ✅ Another booked 100 meetings in 30 days with CE—with just one BDR! ✅ At 6sense, we’re generating 20% of our pipeline autonomously with CE. And that’s just the start. This is the new era of revenue, and we’re here for it. No more trade-offs, just streamlined, fast paths to growth.

If your love language is data and dashboards, this one's for you! Join us on Sept. 10 at 8am PT/11am ET for data-driven tactics to uncover opportunities and hidden pipeline. Experts Nick Salvatoriello from 2X, Ellie Sawdy from Syniti, and our own Adam Kaiser will share: ➡️ What key measurement metrics to focus on when determining full-funnel performance. ➡️ Tips on how to build and use dashboards to uncover campaign impact. ➡️ The importance of metrics, reporting, and terminology alignment across sales and marketing. Register here and add it to your calendar: https://okt.to/iyHZb4

Getting a discount on your #6sBreakthrough24 ticket: very demure, very mindful 🩵 It's too late for this trend, but not too late for Early Bird registration! Register for Breakthrough by Aug. 31 to take advantage of the Early Bird rate. Breakthrough features 6sense deep dives, customer stories, actionable insights, plenty of networking, and TONS of fun! Join over 1,000 marketing and sales leaders in the 6sense community on Oct. 7-10 at the Fontainebleau Las Vegas. Check out the agenda and get your tickets here: https://okt.to/bB2D1L

🧟 Wanna bring dead accounts back to life? “Dead” accounts often stop engaging after getting ineffective bulk nurture emails. Or, they’ve been overlooked because of competing priorities within busy sales teams. Try using an AI email assistant like 6sense Conversational Email (CE) to instantly re-engage dormant leads and stalled opportunities. CE has personalization capabilities, and also automates the follow-up process by sending additional messages based on a recipient’s level of engagement. This ensures persistent yet respectful communication to maintain awareness without overwhelming (or spamming) your prospects. By automating outreach and ensuring that no account goes unnoticed, you can effectively warm up cold leads and reignite stalled deals. Check out more ways to drive revenue with AI email assistants: https://okt.to/umfR4a

The data is clear: B2B buyers guard their buying process from outside influence until they have already created a short list and put a vendor on top of it. Buyers believe they can get crucial decision-making information before engaging with sellers. So, how are you supposed to compete effectively? Find out from Head of Research Kerry Cunningham on Sept. 12 at 9am PT/12pm ET. Join this webinar hosted by Pavilion to learn how you can thrive in this new reality of B2B buying. Register here: https://okt.to/4OiVzY

Marketing leaders often get caught up in complexity, but the real challenge is in keeping things simple. I had the chance to chat with Gurvinder Singh S., CMO of Persistent Systems, about why simplicity is the hardest yet most effective strategy in marketing. His take? Avoid the martech trap and staying client-focused. My fave takeaway? At the 13 minute mark of the podcast, Gurvinder talks about the internal "Shark Tank" he runs to guide any net new tech purchases for his team.

Don't mind us, just reminiscing about Breakthrough 2023 in Frisco, TX 🥹 Last year, our community at Breakthrough inspired us to Be More – more connected, more effective, and more fulfilled. Thank you again to everyone who joined us! This year's Breakthrough is happening Oct. 7-10 at the Fontainebleau Las Vegas, and it's gonna be BIGGER than ever (yes, even bigger than Texas)! Get the deets and register for #6sBreakthrough24: https://okt.to/9WbGAC

⚡ POWER UP: ABM SUCCESS ⚡ Jordan Rochester, Kerri Krovitz Martinek, and Brian Pesin are top players in the B2B marketing game! During a #LevelUp roundtable discussion, these inspiring leaders shared why they made the leap to account-based marketing and how they overcame challenges. Check out the incredible business impact from their ABM initiatives: ⚡ Kerri's team at Sandler increased new opportunities 322% QoQ. ⚡ Brian's team at Sift doubled pipeline from target accounts. ⚡ Jordan's team at CivicPlus directly influenced $9 million in revenue. Catch up on their conversation here: https://okt.to/hiBs42

Picture this: instead of just green-lighting the latest and great tech, you gather a cross-functional team to pitch, critique, and ultimately align on the value before you invest in new tools. Think of it as fostering buy-in and a deeper understanding of how each investment serves the larger strategy. According to Gurvinder Singh S., this is how they choose what tech to invest in at Persistent Systems. It's a simple yet incredibly effective way to ensure that every dollar spent drives actual results. If you haven't tried this approach yet, it is the new process you're looking for. Listen in for lots of other great insights on martech, AI, and marketing with Persistent’s CMO Gurvinder Singh on this week's episode of 6sense Revenue Makers. Full episode link in comments!