If you know me, you know this was a dream client! Great event in a great venue 74Wythe!
This stylish launch party proved that Doritos-inspired decor can be anything but cheesy 😉 The gathering—which took place at 74Wythe on Dec. 14—celebrated the launch of Doritos' limited-edition nacho cheese-flavored spirit, created in partnership with Empirical. Tara Reilly, vice president of experiential for Vox Media, told BizBash, "In this particular case, the storyline for the marketing campaign was that the Doritos flavor went missing and the reveal was that the nacho cheese flavor was found in the Doritos x Empirical spirit." 🥂 Visit the link below to see inside this flavorful event👇 #BizBash #brandactivation #activations #experientialmarketing #experiential #events #immersiveexperience #eventprofs Pinch Food Design Doritos UK