In the July edition of the Consumer Digest, get insights on how AI is shaping the grocery shopping journey, what’s influencing ice cream consumption trends and back-to-school shopper's top priorities (if they've started!). Check it out: https://bit.ly/4bXS1vc 📷 With insights teasers by Bridget Allerton, Director of Commercial Insights #8451Proud #ConsumerBehavior #ShopperInsights #ShopperStrategy #GroceryTrends #BackToSchool #AI
84.51˚
Business Consulting and Services
Cincinnati, Ohio 48,950 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
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What role does retail data play in modern marketing organizations? On the latest episode of The CPG Guys podcast, Meghan Johnson of Mondelēz International and Cara Pratt of Kroger Precision Marketing traded thoughts on this hot topic with hosts Sri Rajagopalan and Bryan Gildenberg. A few nuggets of wisdom from their enlightening (and fun!) conversation: 🌟 Use retail data strategically to gain a competitive edge in both brand-building and driving sales. 🌟 Involve commerce teams in planning to utilize retail data across all media investments. 🌟 Focus on media innovation to drive business growth and enhance learning opportunities. 🌟 Enhance your media mix models with real-time retail insights to stay ahead. 🌟 Ensure media publishers are held accountable for driving retail sales performance. 📻 Listen here: https://bit.ly/3yYi6wW #KrogerPrecisionMarketing #8451Proud #RetailMedia #Marketing
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Diving into machine learning (ML) often means wrestling with causal questions, but interpreting ML models as if they reveal true cause-and-effect relationships can be risky. 🚩 Our latest blog by Brandon Greenwell, Ph.D., and David Schappler explores the pitfalls of this approach, highlighting why domain expertise and causal tools are crucial for accurate insights. Discover how misguided interpretations can lead to poor decisions and how to use ML more effectively for causal analysis: https://bit.ly/3Mk6OGi #8451Proud #MachineLearning #AI #DataScience #CausalAnalysis
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People's priorities shift with different life stages, and grocery shopping is no exception. Our latest blog explores the unique and shared shopping preferences of baby boomers and Gen Z, offering insights to help brands align their marketing with consumers' values and habits. Learn more: https://bit.ly/3yVeUC8 #8451Proud #ConsumerBehavior #GenerationalShopping #Insights #GroceryTrends #PurchaseSignals #Omnichannel
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84.51˚ reposted this
HAPPENING TOMORROW 📺 CGT sister brand Path to Purchase Institute is hosting "Navigating the Data Jungle: Join the Quest to Find the Missing Sales." 🔎 Identify potential causes of sales decline with data. 🗺 Explore solutions to solve the problem. 🚶♀️ Walk away understanding how you can capitalize on data science to solve your challenges. 📅 August 28 🕑 2 p.m. ET ➡ https://ow.ly/1rI250T6oI3 #webinar #education #datascience #retailmedia #cpg 84.51˚
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Anshul V. has been innovating with us since 2018, working to build and refine our brand data products. In a new Q&A, he shares insights into his career journey from full-stack software engineer to team lead, his best advice for those breaking into the field and more: https://bit.ly/3SXgyKa #8451Proud #EmployeeSpotlight #DataEngineer
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All aboard S.S. team bonding 🛳️ This boat tour was the perfect way for our NYC associates to catch up with old friends and meet new ones while cruising past iconic landmarks! #8451Proud #TeamBonding #SummerOuting
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Proud to call Cincinnati (among a few other markets) home, and honored to be recognized as one of the Best Places to Work in the city by Purpose Jobs: https://bit.ly/3X2JRxH We're more than just a data science company—we're a dynamic, purpose-driven team of diverse individuals sparking innovation and simplifying lives nationwide. Want to learn more about our open roles and the perks that come with them? Check out our careers page: https://bit.ly/3qxzjZM #8451Proud #BestPlaceToWork #Cincinnati
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Calling on Kroger was another collaborative event hosted by NextUp Cincinnati which brought together CPG experts with leaders from Kroger and 84.51˚ to discuss evolving retail strategies and customer expectations. Along with the opportunity to connect one-on-one, attendees also heard from a panel including Kroger Precision Marketing's Jill Smith on the following points: 🛒 Embracing omnichannel approaches, prioritizing fresh offerings and tailoring personalization are vital to keeping up with changing shopper preferences. 🛒 Anticipating shifts towards multi-generational and smaller household structures is critical for future growth. 🛒 Achieving lasting success requires a careful balance between immediate goals and long-term innovation. #8451Proud #NextUpCincinnati #ShopperStrategy #RetailStrategy #Omnichannel #ConsumerBehavior #GroceryInsights
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Join 84.51˚'s Shelley Heinen LIVE this Thursday at 10 a.m. CT/11 a.m. ET for the LogicGate webinar, "Scaling Data Peaks: Mastering Data Management". Learn more and register: https://lnkd.in/ejJd8Xmy
Scaling your organization's processes and technology can feel like an uphill climb while balancing growth and efficiency. Join special guest, Shelley Heinen, Data Sharing Governance Lead for Kroger & 84.51°, for this Thursday's LogicGate Live where we'll discuss features and tools designed to elevate your GRC programs. Register here: https://lnkd.in/ejJd8Xmy #RiskManagement #Data