Accredible

We’re 24 hours away from the 2024 State of Credentialing webinar and report launch! Haven’t registered yet? Here’s your sign to join 400+ of your peers to: 💡 Discover new survey data from 1,000+ learners and 200 education and training leaders, uncovering what learners want from courses and what the most successful credential issuers do differently to grow their programs ✅ Hear from some of the best credentialing leaders from The George Washington University’s Holly Zanville, Snowflake’s Tara Miller, and Accredible’s Danny King and Rochelle (Sherman) Ramirez as they discuss the report findings and what it means for programs moving forward 🙌 Future-proof your program strategy with data-driven and actionable recommendations to boost awareness, enrollment, and revenue Grab your seat today! https://ow.ly/LcC350Syctb

Congrats to our partners at MMC Learning for launching digital credentials for its AI marketing and strategy courses! “Our partnership with Accredible is a significant step forward in our mission to empower marketing professionals with cutting-edge AI knowledge and tools. We believe that by providing verifiable digital credentials, we can help our learners stand out in the competitive market and demonstrate their commitment to continuous professional development,” Peter Rees, Chief AI Officer at MMC Learning.

In our soon-to-be-published 2024 State of Credentialing report, we found that when evaluating learning options, 92%+ of learners want two specific course design elements — yet less than 34% of programs offer them. Learn more about this learner expectation gap and MUCH more on June 23. You’ll hear from some of the best credentialing leaders, including The George Washington University's Holly Zanville, Snowflake's Tara Miller, and Accredible's Danny King and Rochelle (Sherman) Ramirez, as they discuss the report findings and what they mean for programs moving forward. BONUS: When you register, you’ll join hundreds of your peers in getting early access to the 2024 State of Credentialing report. Grab your seat today! https://ow.ly/LcC350Syctb

“I think all of us at IISE underestimated the additional exposure Accredible’s credentials would give the Institute on social media. It helps other folks understand what kind of programs we offer and gets them thinking about a membership.” - James Swisher, Director of Continuing Education at the Institute of Industrial and Systems Engineers James and team have truly transformed their certification process and member engagement. The results? Remarkable: 😌 Freed up IISE's staff from time-consuming manual tasks 📈 96% increase in credential share rate 📈 123% increase in LinkedIn share rate 📈 88% credential open rate “We can now prove that learners are not only opening our credentials, they’re sharing them at a very high rate. Those are two metrics we didn’t and couldn’t measure four years ago.” Check out the video from James and more of their story in our customer spotlight. 👉 https://ow.ly/ZwCP50SF8CS

Congrats to our partners at McGraw Hill for launching their new micro-credentialing program to support student professional growth! 👏

250+ people have already registered for the 2024 State of Credentialing webinar on July 23. And it’s not surprising considering the stakes. According to our soon-to-be-published report, 92% of learners plan to take additional credentialed courses in the next 2 years — representing a massive opportunity for programs. Join Rochelle (Sherman) Ramirez, Danny King, The George Washington University's Holly Zanville, and Snowflake's Tara Miller as we share the report findings of what learners want from courses and what the most successful credential issuers do differently to grow their programs. Grab your seat today! https://ow.ly/LcC350Syctb

It’s been a great few days at D2L Fusion. Be sure to stop by our booth or keep an eye out for Courtney Weisell, Kelly Hauck Williams, or Shawndrea (Drea) Young to chat about how to use our D2L Brightspace LMS LTI integration to automate the creation and delivery of digital certificates and digital badges within the Brightspace LMS. #D2LFusion

The 2024 State of Credentialing is upon us! Join us on July 23 to: 💡 Discover new survey data from 1,000+ learners and 200 education and training leaders, uncovering what learners want from courses and what the most successful credential issuers do differently to grow their programs 💡 Hear from some of the best credentialing leaders from The George Washington University's Holly Zanville, Snowflake’s Tara Miller, and Accredible’s Danny King and Rochelle (Sherman) Ramirez as they discuss the report findings and what it means for programs moving forward 💡Future-proof your program strategy with data-driven and actionable recommendations to boost awareness, enrollment, and revenue BONUS: When you register, you’ll join hundreds of your peers in getting early access to the 2024 State of Credentialing report. Grab your seat today! https://ow.ly/LcC350Syctb

How can you ensure your credentials offer significant value not only to learners but also to employers? One way? Make sure your credentials have universal meaning. These days, many candidates are using AI to help them get a leg up in the hiring process, making it hard for employers to pick out the diamonds in the rough. But that’s where your credentials can really shine. “Anybody looking at the badge should be able to understand what it took to earn it, what kind of assessment the person took, what kind of rubrics were used, and all that should be verifiable,” David Leaser explains. Some tips for lending credibility to your credentials include: ✅ External landing pages. When he worked at IBM, David and his team created a landing page for every badge (there were thousands). It took time and effort, but the ROI from maintaining that transparency was huge — learners and employers were more confident that the credentials had legs. Generative AI could be an excellent way to speed up this activity. “Have it give you a list of all the skills in your courses and use that as your starting point for your copy.” ✅ Add critical metadata to your credentials. Having rich metadata behind your credential allows employers to dive deeper into what the learner has learned and how they’ve demonstrated their competency. Platforms like Accredible dynamically populate program details, gained skills, earning criteria, relevant learner evidence, and more on a per-credential and -email basis. ✅ Open standards. Sharon Leu pointed out that using open standards, such as the W3C verifiable credentials data model, shows that you’re not just issuing any old badge — there’s a level of standard you’re adhering to that feeds into the currency of your credential. ✅ Endorsements. David suggested, “If you’re aligned to a certain type of, say, cybersecurity standard for your training, advertise it. Publish it within the badge itself.” ✅ Immediate verification. Top credentialing providers like Accredible ensure that credentials are fraud-proof. Holly Garner emphasizes, “You want learners to be able to say, ‘This is the credential I have. It's not modifiable. I can't change the metadata on the back end.’” Make your credential vettable. Read the other 4 ways to develop credentials that employers and learners value in our latest blog post.

Heading to D2L Fusion next week in Toronto? Stop by our booth to chat about how many of the top universities and colleges, including University Canada West, MIT, and Wharton Online, use Accredible to create and issue branded digital certificates and badges that improve student engagement, sharing, and ability to communicate their achievements. Wharton Online has increased learner engagement and credential sharing, with 90% of issued credentials engaged and shared online — boosting program awareness and referrals. Look for Courtney Weisell, Kelly Hauck Williams, or Shawndrea (Drea) Young to chat about how we can help you elevate your institution and student experience with digital credentials. #D2LFusion