Finding the sweet spot between private labels and brands is an art, not a science. 🎨 Private labels thrive in some categories, while branded products dominate others. Sometimes shoppers crave the familiarity of brands, while other times, they're eager to explore private label options. 🤔What strategies can propel CPG growth alongside private label? #CPGConfidential #PrivateLabel
Acosta Group
Business Consulting and Services
Jacksonville, Florida 10,361 followers
Connecting tomorrow's commerce today.
About us
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights. ------ Le groupe Acosta Group rassemble une expertise reconnue, une connectivité inégalée et des connaissances fines pour accélérer la croissance des marques - partout où vous êtes commercialisé. Notre collectif des agences de vente au détail, de marketing et de restauration les plus fiables réinvente la façon dont les gens se connectent aux marques à chaque étape du parcours du consommateur. Composé d'Acosta, d'ActionLink, de CORE Foodservice, de CROSSMARK, de Mosaic, de Premium Retail Services et de Product Connections, le groupe Acosta Group comprend et anticipe les besoins en constante évolution des consommateurs, stimulant ainsi les performances accélérées pour connecter le commerce de demain dès aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisée, des solutions omnicanales de vente au détail, des ventes assistées et de la formation, du marketing intégré, des solutions de vente pour la restauration et la cuisine, ainsi que les données et les connaissances les plus avancées, et l’expertise nécessaire pour extraire la valeur de tous ces outils.
- Website
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https://www.acosta.group/
External link for Acosta Group
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Jacksonville, Florida
- Type
- Privately Held
- Founded
- 2023
- Specialties
- HQ Sales, Joint Business Planning, Trade Fund Management, Back Office Solutions, Retail Merchandising, Digital Shelf Optimization, Content Syndication, Full-Service Amazon, Assisted Sales + Training, Media Planning + Buying, Experiential Marketing, Shopper Marketing, Segmented Sales Execution, Menu Innovation, Business Intelligence, Consumer Insights, Revenue Growth Management, Category + Space Management, e-Commerce Insights, Data Science, Sampling, Brand Development, and Foodservice
Locations
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Primary
6600 Corporate Center Pkwy
Jacksonville, Florida 32216, US
Employees at Acosta Group
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Jeremy Benedict
Chief Commercial Officer at Acosta Group
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Cody Tusberg
Senior VP of Retail Media at Acosta Group | Leading Retail Media Strategies
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Dick Doyle
President, The Acosta Group - Assisted Sales & Training | Premium | Mosaic
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Traci Geisler-Stitzel
Business Process Solutions - Regional Manager, Customer Service
Updates
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🚨 Don't miss out! 🚨 Join John Carroll and Kathy Risch this week for an exclusive session on mastering the expectations of today's omnichannel shoppers. Register now to secure your spot! ⬇️
REGISTER NOW for our upcoming WEBINAR, 4 Killer Insights to Heighten Shopper Engagement for Retailers & CPG Brands. https://lnkd.in/gZai5yb3 #omnichannel #ShopperEngagement #retailers #cpgbrands
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Leaders from Acosta, ActionLink, Mosaic North America and Premium Retail Services recently gathered in Bentonville for our annual One Walmart growth summit. 🌟 From inspiring sessions to collaborative networking and teambuilding events, our teams left feeling energized, inspired and ready to create innovative omnichannel strategies for our clients. Looking to boost your brand at #Walmart? Give us a shout! 📣
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When our fine meats brand client wanted to maximize ad spend at Target, we turned to Roundel's new Roundel Media Studio platform. 🎯 As an early access agency, we transitioned our client's ads with ease. And since Roundel Media Studio does not require a demand-side platform, we were able to reinvest dollars into high-performing items to drive additional unit sales. Curious about the impact? 🔗Check out the full case study: https://lnkd.in/exabagvM 📣 Reach out to see how we can boost your brand with the new Roundel Media Studio platform! #Target #Roundel #RetailMedia
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⭐ Meet Shelbie, Director of Digital Marketing at CORE Foodservice, an Acosta Group agency. Shelbie's remarkable ascent from a part-time position to her current role as Director underscores her dedication, resilience, and commitment to continuous professional development. Her journey is a testament to our nurturing culture and strong leadership, which consistently fosters and supports the growth of our team members. If you're interested in joining a team that values development and success, please explore our posted job openings! 🔗 https://acosta.jobs/LI/ #DiscoverYourPath #AssociateSpotlight
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We're feeling the love! 🎉 Our leadership team's visit to Product Connections was a special moment, and we are beyond excited to welcome our talented new teammates with open arms. #BetterTogether
We were thrilled to have Acosta Group visit Product Connections last week! It was truly inspiring to hear from Acosta Group CEO, Brian Wynne, and to welcome our new family with a special gift. This exciting period marks a significant milestone as we join forces with Acosta Group, strengthening our talent and expanding our solutions. Together, we are a powerhouse of over 60,000 associates, ready to drive growth and create game-changing value for brands and retailers across all channels. Looking forward to a bright future ahead! #growth #teamwork #marketingagency
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The #Paris2024 Olympics are finally here! 🏅 Canadian viewers can check out CBC's exclusive tour of the Canada Olympic House, beautifully designed and produced by our very own Mosaic North America team. This awesome space serves as a home away from home for #TeamCanada athletes, their families, and fans from around the world. 🌎 Let the games (and friendly banter between countries) begin! 😉
As we gear up for the Olympics #Paris2024, CBC took an exclusive look at the incredible Canada Olympic House! Adrienne Arsenault, Chief Correspondent of CBC News, takes the audience on a tour of this amazing space designed & produced by Mosaic. It's more than just a home away from home—it's a slice of Canada in Paris 📺 🇨🇦 Catch the full tour and feel the Canadian spirit! (Please note: Viewing may be restricted for audiences outside of Canada) https://lnkd.in/gH4VbHYV
Passion, pride and poutine: Canada Olympic House opens its doors
cbc.ca
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It's #NationalInternDay! 🎉 Shoutout to our talented interns for their fresh perspectives and energy. ✨ Thank you to Luke, Eliana, Christopher, and all of our amazing interns for your hard work and dedication; we're grateful for everything you do! ❤️ #DiscoverYourPath
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Are you witnessing the influence of retail media on your business? 📈 EMARKETER forecasts a 21.8% surge in global retail media ad spending in 2024, outpacing growth rates in nearly all other forms of ad spending. Amidst this growth, there’s a call for improved sales attribution accuracy in retail media solutions. We recommend ranking each retail media network based on scale, capabilities, clarity of measurement, and ease of platform use. That way, you can lean into collaborating with the highest performers. #CPGConfidential #RetailMedia
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In his recent conversation with Chain Drug Review, Brian Wynne, CEO of Acosta Group, highlights the organization's expanded strength and reach with the addition of CROSSMARK and Product Connections. The deal bolsters our existing leadership in drug, grocery, club, value and convenience retailing. 💪 🔗 Read the full interview to hear more from Brian: https://lnkd.in/gKm3tipN
Acosta Group's evolution: an interview with Brian Wynne following Crossmark acquisition - CDR – Chain Drug Review
https://chaindrugreview.com