Consultants, advisors and agency execs offer tips and strategies for when and how to sell your small agency.
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Major brands including Marc Jacobs are being called out by TikTok creators who believe their ideas are being stolen.
TikTok creator accusing Marc Jacobs of copying her videos is latest example of creator-brand clash
adage.com
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Back-to-school spending is expected to be more muted this year than last year’s records, making value marketing important.
Back-to-school marketing—everything brands need to know
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A look at Super Bowl ad price trends and what they mean for advertisers.
Why Super Bowl commercial pricing may have peaked
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Agency execs also offered tips for differentiating your shop and attracting more prospects.
How to win without pitching and get fair value for your work—4 Small Agency Conference takeaways
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Sparkling Ice and Snapchat are among the brands gaining ground with the demographic.
20 brands catching baby boomers’ attention right now
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YouTube's report on fandom provides brands with unique insights into how fans online—especially Gen Zers—are not just consuming culture but creating content. Read more from our Publishing Partner, Google. #ad https://lnkd.in/e-bqN9pr
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Ad Age surveyed 12 consultants, agencies and marketers about when an incumbent should pitch to defend business and best practices for keeping those clients on the roster.
Agency reviews—how incumbents can defend accounts and retain clients
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Major players on the buy side are trying to steal each other’s market share
Inside Google, Amazon and The Trade Desk’s DSP battle
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Watch the newest commercials from Planters, Toyota, Nike and more
Watch the newest commercials from Planters, Toyota, Nike and more
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