Adobe has awarded some of its global creative business to Dentsu and Stagwell following a competitive review handled by MediaLink, according to multiple people familiar with the matter.
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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http://www.adage.com
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Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Former Hyundai marketer Angela Zepeda has joined X as global head of marketing, filling a role that had been vacant at the platform formerly known as Twitter.
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
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“We’ve long offered advertisers the option to opt out of their ads appearing on parked domains,” a Google spokesperson said in a statement. “We are always listening to feedback from our customers, which is why we recently made the decision to shift to an opt-in setting for search and Performance Max campaigns in new accounts.”
Google will automatically opt new advertisers out of controversial parked domains
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Ad Age reposted this
While curiosity and adoption of AI are rising, skepticism continues to plague consumers from fully embracing it with open arms. My latest story for Ad Age dives into data from a new Ad Age-Harris Poll that shows consumers are wary of AI in advertising, and many are still unsure of the role it should play in day-to-day life. However, more exposure to AI in advertising and other mediums helps with acceptance and adoption. Read the full dive below: https://lnkd.in/eyWH6dgS
AI in ads divides consumers—what brands can learn from new data revealing the tension
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Pancho Cassis and Fernando Musa of David finally have their man. After years of trying to recruit him, the agency’s top execs said today that they have hired Daniel Lobatón in the newly created role of chief creative officer North America.
David hires a chief creative officer for North America
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Connected TV offers a unique blend of brand awareness, precise audience targeting and performance that companies need right now. Learn why (and how) you should add CTV to your media mix. To learn more, download this white paper made possible by GroundTruth. #ad https://lnkd.in/gzu59Wi5
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While curiosity and adoption of AI are rising, skepticism abounds, according to a new Ad Age-Harris Poll.
AI in ads divides consumers—what brands can learn from new data revealing the tension
adage.com
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Reid Litman, global director at Ogilvy Consulting on why sports offer important opportunities for community building, fandom and IRL connections among young fans.
NFL and Gen Z—4 ways football can win with young fans
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Retailers need to get in front of customers early when they're making wish lists because Thanksgiving falls later this year, leaving fewer Christmas shopping days. Read more from our Publishing Partner, Google. #ad https://lnkd.in/eCfGFCHR
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There’s more to just about anyone and anything than meets the eye. That includes former NFL quarterback Peyton Manning, whose hidden talent is painting in a lighthearted campaign from national insurer Nationwide. https://lnkd.in/eRm8a6R2