A great way to cap off this year’s Retail Media Summit! Partnerships are key to retailers, brands, and tech solutions as we all navigate Retail Media 3.0. Thanks to Albertsons Media Collective's Amanda Kramer and AdAdapted's Alison O'Keefe for sharing insights on the stage today in Chicago!
Albertsons Media Collective’s Amanda Kramer enthusiastically talked about Retail Media 3.0. “We are creating a growth accelerant platform. It’s all about personalization & leveraging data. ... Our ambition is to create customers for life, and we can’t do that without our #CPG partners.” Additionally, Albertsons has trust-based partnerships with its technology partners. Amanda shared the stage with Alison O'Keefe of AdAdapted at #RetailMediaSummit in Chicago!