Next Thursday, we’re excited to be part of ThinkLA’s Video Brunch: Impact & Vision! Adelaide’s VP of Product, Perry Papadopoulos, will join a panel of measurement experts from T-Mobile, Comscore, Inc., VIZIO, and LG Ad Solutions to discuss how brands, agencies, and content providers are navigating the shift from traditional TV to streaming video. They’ll explore effective strategies for mastering video measurement in this fast-evolving marketplace, the critical role of attention, and the metrics brands should care about. If you’re in LA, don’t miss out—secure your spot now with the link below! https://lnkd.in/gdAJW9HP
About us
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and maximize campaign performance.
- Website
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https://adelaidemetrics.com/
External link for Adelaide
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
104 W 27th St
New York, NY 10001, US
Employees at Adelaide
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Norm Page
FTE @ 3 IPO + 7 exits = $7B || now a strategic investor | adviser | operator |
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Laurent OPPENHEIM
Founder | Managing Director and seasoned Global Operator | Digital centric Product, Marketing & Sales Leader
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Marc Guldimann
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Josh Chasin
Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven…
Updates
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Our free attention webinar with U of Digital starts in 10 minutes! Join here: https://lnkd.in/eTkinBka
I'm doing a Live Learning Event with Shiv Gupta & U of Digital about attention metrics on August 27 @ 12:30ET. Come check out the free seminar covering: ❓Why are attention metrics important? 📚 How do you define attention? 🏗️ How are attention metrics built? 📈 Proving the connection to outcomes 🤝How to use attention metrics? 🔮 The landscape today and the future.. Also, there'll be some memes.. Register here: https://lnkd.in/d-BHGyen
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🎉 Adelaide is a finalist for not one but two 2024 AdExchanger Awards! Our innovative work with Diageo and PHD has earned us a spot on the shortlist for “Most Innovative Measurement Approach.” Adelaide is also in the running for “Best Measurement or Analytics Capability” in the Technology & Service Provider category. A massive thank you to Aimee Fanton, Marlies Mols, the Diageo and PHD teams, and our incredible team at Adelaide for making this possible! Check out the complete list of finalists here: https://lnkd.in/eisy_8mh
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Adelaide reposted this
We're hiring for two important roles: - Analytics Director (NYC/Remote). Player/coach for an incredibly talented team of client and product focused analysts who are driving innovation in the attention space. This group created Power Curves, Flight Control and has a hand in several award-winning campaigns. https://lnkd.in/eSdw4TKE - Account Executive (NYC). Grow our business at agencies with established Adelaide practices and ensure broad adoption of AU across planning, investment, programmatic and analytics. This is a great role for someone with deep relationships at Havas, GroupM or Publicis, and you'll get to work directly with my co-founder Zach Kubin. https://lnkd.in/eThjJZkb
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A leading OTC pain relief brand used Adelaide AU to identify the optimal balance of media quality and frequency needed to achieve consistent outcomes with their campaign. According to Lucid Holdings, Inc./Cint, people exposed to four ads with quality above 15 AU were more likely to purchase and favor the brand’s product than those exposed to the same number of ads at lower quality. Even better, this advertiser could save 9% on total media costs by implementing AU Floors. 🎯💸 Check out the full results!
Adelaide’s AU Power Curve Analysis Suggests Media Quality Floors To Boost Brand Lift for Pain Relief Brand
adelaidemetrics.com
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We’re excited to see our recent announcement getting some additional attention! Thanks to AdExchanger for highlighting our latest fundraise and acquisition of Rita. Read the article below to get the full scoop.
Thanks to AdExchanger for the coverage today about our seed extension and our first acquisition. https://lnkd.in/gUqiGm3d Earlier this month we closed on an all-stock deal to acquire Rita, a privacy-first marketing insights company. Rita’s data will allow us to build more robust models, ensuring our clients have the most accurate measures of placement quality in the market. The seed-extension was led by Aperiam - I’m thrilled to have Joe Zawadzki and Eric Franchi on board as well as having our previous investors increase their ownership stakes. We’re hiring for several roles in Sales, Product and Analytics, please get in touch if you or someone you know might be a good fit: https://lnkd.in/guWtpKTn
Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger
adexchanger.com
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Adelaide reposted this
Thanks to AdExchanger for the coverage today about our seed extension and our first acquisition. https://lnkd.in/gUqiGm3d Earlier this month we closed on an all-stock deal to acquire Rita, a privacy-first marketing insights company. Rita’s data will allow us to build more robust models, ensuring our clients have the most accurate measures of placement quality in the market. The seed-extension was led by Aperiam - I’m thrilled to have Joe Zawadzki and Eric Franchi on board as well as having our previous investors increase their ownership stakes. We’re hiring for several roles in Sales, Product and Analytics, please get in touch if you or someone you know might be a good fit: https://lnkd.in/guWtpKTn
Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger
adexchanger.com
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Adelaide reposted this
Guess who's back and hiring once again! We have TWO open roles here at Adelaide on our Analytics team: - Director of Analytics (Remote - New York Preferred): https://lnkd.in/eE6XzQzT - Sr Data Analyst (Remote - UK preferred): https://lnkd.in/e8bU8UGu We are also hiring for a bunch of other roles across various functions, you can find them here: https://lnkd.in/eMTDuvDA If you know anyone that's a fit for any role, or you want to find out more yourself, please feel free to apply or send me a message directly.
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Thank you to Adlook for hosting our own Jordan Weiers on "Ahead Of The Market". Jordan shared his perspective on why attention metrics outperform traditional metrics and how optimizing attention leads to superior outcomes. Catch a short clip below!
🎥 Introducing Our New Video Series! 🔥 We’re beyond excited to launch "Ahead of the Market" – a series where we explore the latest trends and innovations in the adtech industry with our trusted business partners. 🤝 Each episode dives into a key question, with industry leaders providing actionable insights in just a few minutes. ⏱️ 🎬First up: We’re kicking off with a hot topic that’s transforming programmatic automation marketing – Attention Metrics. 💡 From this inaugural video with Jordan Weiers, Senior Director of Partnerships and Business Development at Adelaide, you’ll discover: 🚀 Why attention can help you boost upper-funnel awareness. 🎯 Why you should consider optimizing for attention. Ready to discover how focusing on attention can revolutionize your marketing strategy? Don’t miss out – watch the video now for expert insights! 👇 #Programmatic #AttentionMetrics #AheadOfTheMarket #Adelaide #Adlook #ThoughtLeadership
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We're thrilled to share another exciting milestone this morning: We've completed a seed extension round led by Aperiam, a leading early-stage adtech fund. Alongside Aperium, this round welcomes new investors like GOAL Ventures and Nishat Mehta, with continued support from BlueTree Venture Fund and Human Ventures. This new capital will accelerate our product development and fuel our team's global expansion. A big thank you to all our investors for their trust and belief in what we're building! Read more: https://lnkd.in/eqFSFcBu
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement & Activation
adelaidemetrics.com