Adelaide

Next Thursday, we’re excited to be part of ThinkLA’s Video Brunch: Impact & Vision! Adelaide’s VP of Product, Perry Papadopoulos, will join a panel of measurement experts from T-Mobile, Comscore, Inc., VIZIO, and LG Ad Solutions to discuss how brands, agencies, and content providers are navigating the shift from traditional TV to streaming video. They’ll explore effective strategies for mastering video measurement in this fast-evolving marketplace, the critical role of attention, and the metrics brands should care about. If you’re in LA, don’t miss out—secure your spot now with the link below! https://lnkd.in/gdAJW9HP

Our free attention webinar with U of Digital starts in 10 minutes! Join here: https://lnkd.in/eTkinBka

🎉 Adelaide is a finalist for not one but two 2024 AdExchanger Awards! Our innovative work with Diageo and PHD has earned us a spot on the shortlist for “Most Innovative Measurement Approach.” Adelaide is also in the running for “Best Measurement or Analytics Capability” in the Technology & Service Provider category. A massive thank you to Aimee Fanton, Marlies Mols, the Diageo and PHD teams, and our incredible team at Adelaide for making this possible! Check out the complete list of finalists here: https://lnkd.in/eisy_8mh

We're hiring for two important roles: - Analytics Director (NYC/Remote). Player/coach for an incredibly talented team of client and product focused analysts who are driving innovation in the attention space. This group created Power Curves, Flight Control and has a hand in several award-winning campaigns. https://lnkd.in/eSdw4TKE - Account Executive (NYC). Grow our business at agencies with established Adelaide practices and ensure broad adoption of AU across planning, investment, programmatic and analytics. This is a great role for someone with deep relationships at Havas, GroupM or Publicis, and you'll get to work directly with my co-founder Zach Kubin. https://lnkd.in/eThjJZkb

A leading OTC pain relief brand used Adelaide AU to identify the optimal balance of media quality and frequency needed to achieve consistent outcomes with their campaign. According to Lucid Holdings, Inc./Cint, people exposed to four ads with quality above 15 AU were more likely to purchase and favor the brand’s product than those exposed to the same number of ads at lower quality. Even better, this advertiser could save 9% on total media costs by implementing AU Floors. 🎯💸 Check out the full results!

We’re excited to see our recent announcement getting some additional attention! Thanks to AdExchanger for highlighting our latest fundraise and acquisition of Rita. Read the article below to get the full scoop.

Thanks to AdExchanger for the coverage today about our seed extension and our first acquisition. https://lnkd.in/gUqiGm3d Earlier this month we closed on an all-stock deal to acquire Rita, a privacy-first marketing insights company. Rita’s data will allow us to build more robust models, ensuring our clients have the most accurate measures of placement quality in the market. The seed-extension was led by Aperiam - I’m thrilled to have Joe Zawadzki and Eric Franchi on board as well as having our previous investors increase their ownership stakes. We’re hiring for several roles in Sales, Product and Analytics, please get in touch if you or someone you know might be a good fit: https://lnkd.in/guWtpKTn

Guess who's back and hiring once again! We have TWO open roles here at Adelaide on our Analytics team: - Director of Analytics (Remote - New York Preferred): https://lnkd.in/eE6XzQzT - Sr Data Analyst (Remote - UK preferred): https://lnkd.in/e8bU8UGu We are also hiring for a bunch of other roles across various functions, you can find them here: https://lnkd.in/eMTDuvDA If you know anyone that's a fit for any role, or you want to find out more yourself, please feel free to apply or send me a message directly.

Thank you to Adlook for hosting our own Jordan Weiers on "Ahead Of The Market". Jordan shared his perspective on why attention metrics outperform traditional metrics and how optimizing attention leads to superior outcomes. Catch a short clip below!

We're thrilled to share another exciting milestone this morning: We've completed a seed extension round led by Aperiam, a leading early-stage adtech fund. Alongside Aperium, this round welcomes new investors like GOAL Ventures and Nishat Mehta, with continued support from BlueTree Venture Fund and Human Ventures. This new capital will accelerate our product development and fuel our team's global expansion. A big thank you to all our investors for their trust and belief in what we're building! Read more: https://lnkd.in/eqFSFcBu