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AdExchanger
Advertising Services
New York, NY 30,598 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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🔍 ID bridging is a hot topic in ad tech right now. Want to understand it better? Join Hillary Slattery, IAB Tech Lab’s Senior Director of Product Management for Programmatic, at #PROGIO NYC (Sept. 24-25th) as she breaks down what it means to bridge an ID in OpenRTB. Learn how IDs are introduced, where they appear in the bidstream, and how they align with industry standards. Don’t miss out—get the insights you need! Register today and save $300 using code SUMMER24. https://bit.ly/4dddZfn . . #AdTech #IDBridging #OpenRTB
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Join PepsiCo’s Director of Global Data Partnerships, Zach Lain, at #PROGIO NY, Sept. 24-25, as they explore how PepsiCo leverages its extensive first-party data and strategic partnerships. From real-time insights on store shelves and agricultural data feeds to data from ecommerce and online advertising, PepsiCo integrates vast amounts of information from its physical and digital supply chains. Don’t miss this deep dive into cutting-edge data strategies! Register today. https://bit.ly/4dddZfn #DataStrategy #CloudComputing #AdTech #PepsiCo
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☀️ Don't let summer slip by without securing your spot at #PROGIO NYC, happening September 24-25. Dive into the latest trends in digital media—from connected TV and measurement to privacy and SPO. Connect with industry leaders, revitalize your strategies, and gain valuable insights. Register now using code SUMMER24 to save $300 on your all-access pass. Invest in your education and networking while enjoying summer savings! https://bit.ly/4dddZfn
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We’re excited to reveal the 2024 AdExchanger Awards finalists! 🎉 A big thank you to our judges for their hard work. Winners will be announced live at the AdExchanger Awards Gala during Programmatic I/O on September 24th at Marriott Marquis, NY. Tickets are now available for purchase, including options for individuals, groups, and tables. Enjoy a three-course dinner, open bar, and an unforgettable night. Secure your tickets now and join us for a memorable evening. https://bit.ly/46Vq86h
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Krzysztof F. Franaszek, Founder of Adalytics, will share groundbreaking insights into why brands and media agencies often miss the most efficient and profitable paths to ad inventory. His research uncovers how common mistakes in Supply Path Optimization (SPO) can disrupt the entire supply chain. Don’t miss this crucial session at Programmatic I/O New York (Sept.24-25). Join us to learn how to enhance your media buying strategies and avoid costly errors. https://bit.ly/4dddZfn . . #AdTech #MediaBuying #SupplyPathOptimization #PROGIO
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🔥 Secure your spot today with code SUMMER24 and join us on September 24-25 for an immersive experience in digital media. Dive into the latest trends, hear from industry leaders, and connect with peers through expert-led sessions and workshops. With recent updates from major players like Google and X, this is an opportunity you don’t want to miss. Register now to take advantage of this limited-time offer and enhance your strategies while networking with top professionals. Don’t let summer savings slip away—act now! https://bit.ly/4dddZfn. . . #PROGIO #DigitalMedia #Networking #AdTech
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Netflix's second upfronts event was a success, with ad sales up 150% from last year. Investment came from diverse sectors like travel, auto, retail, and more. Though specific figures weren't disclosed, this growth signals strong progress for Netflix's programmatic advertising. The company has also expanded its sales channels, now partnering with The Trade Desk, Google DV360, and Microsoft Xandr. 📌Read more: https://bit.ly/3YQPrEq
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🎙️ New on AdExchanger Talks: Kamakshi Sivaramakrishnan on her journey from founding Drawbridge to launching Samooha, and its recent acquisition by Snowflake. Now Snowflake’s Senior Director of Product Management, she leads Data Clean Rooms. Discover how her ventures aim to balance consumer privacy with enterprise value. Listen now! https://bit.ly/4dSvykW
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Join Jana Meron, VP of Revenue Operations and Data at The Washington Post, as she dives into the challenges of balancing brand safety and journalistic integrity during election cycles at #PROGIO NYC on Sept. 24-25th. Learn how The Washington Post leverages strategies and technology to sustain advertiser trust and maximize revenue while covering politically sensitive topics. Don’t miss this insight into effective monetization in complex environments. Register today! https://bit.ly/4dddZfn . . #ElectionStrategy #BrandSafety #DigitalRevenue