As Gen Alpha grows to 2 billion members, banks and credit unions must begin engagement early to convert this next generation into customers as they grow up. In addition to meeting them where they are (YouTube), another key to making inroads with #GenAlpha is connecting with their Millennial parents.
Adrenaline
Business Consulting and Services
Atlanta, Georgia 24,247 followers
We are a brand experience company, positioning, designing, building & implementing change for companies so they can grow
About us
Adrenaline leads change by designing and building people-first experiences that move brands and businesses ahead with strategies that drive growth, with fearless creative that breaks through and with spaces that inspire people and sustain communities. Our uniquely broad capabilities deliver on every aspect of brand experience, from brand and branch strategy and design to retail network transformation, construction and implementation. We work with organizations and financial institutions across the US and Canada who seek transformation, seamlessly connecting industry-leading thinking, services and operational expertise to deliver change at scale so our clients can sharpen their competitive advantage and grow.
- Website
-
https://www.adrenalinex.com/
External link for Adrenaline
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Specialties
- Brand Planning & Strategy, Digital Signage, Identity & Brand Launch, Communications, Retail Merchandising, Project Management, Experience Design, Retail Rollout, Brand Experience, Brand & Marketing, Network Transformation, Design & Construction, Financial Institutions, and Customer Experience
Locations
-
Primary
565 Main Street NE
Suite 200
Atlanta, Georgia 30324, US
-
195 New Hampshire Avenue
Suite 115
Portsmouth, NH 03801, US
-
1129 Leslie St
North York, Ontario M3C, CA
Employees at Adrenaline
Updates
-
Is your brand a Citizen or a Sage? In her recent Brand Strategy Masterclass, Adrenaline’s branding expert Juliet D'Ambrosio helped financial brands tap into Carl Jung’s 12 brand archetypes to bring their brands to life. Learn more about these universal symbols that represent distinct aspects of identity and how archetypal mapping can help banks and credit unions stand out in a crowded marketplace.
How to Use Brand Archetypes in Banking | Adrenaline
adrenalinex.com
-
Smart banks support younger generations by helping them spend their money better and empowering them in their financial lives. Advice is so valuable that 50% of Gen Z consumers who receive financial advice act on it. #GenZbanking
At BankSpaces, Adrenaline President and CEO Gina Bleedorn emphasized that capturing the loyalty of younger customers hinges on branch leaders crafting the perfect blend of environment and staff to meet this demographic's unique expectations. Ignore their desires, and this generation of discerning consumers “will go elsewhere," she said. 🎥 Watch the full talk here: https://hubs.li/Q02NQsqJ0 #bankspaces #GenZ #retailbanking
-
Banks and credit unions that invest in their brands reap big rewards. Our survey of financial institutions finds that nearly nine out of ten of them report greater brand value to their organizations following their rebrand efforts. Learn more about bottom line benefits of rebranding. https://lnkd.in/ePAneeEB
-
Nearly 8 out of 10 consumers believe banks should have a strong and visible brand purpose. When organizations position their brands to rally around a powerful purpose, they grow faster. Learn more in this video series with Juliet D'Ambrosio featuring insights from Adrenaline’s Brand Strategy Masterclass. https://lnkd.in/eW2ZVdQM
-
When a Louisiana-based community bank with a legacy name was eyeing expansion, their current name proved to be a barrier to growth. Citizens National Bank rebranded to Bonvenu Bank to better reflect the bank’s regional soul and expand their relevance and reach. Inspired by regional roots, the name Bonvenu is a modern mashup of “bon” (the French word for good) and “bienvenue” (the French phrase for welcome). Learn more about the new name and brand identity that's alive with the vibrant Louisiana spirit.
Bonvenu: A Good Welcome for A Distinctive Brand | Adrenaline
adrenalinex.com
-
A new flagship location for Origin Bank in Dallas was designed to be a billboard for the brand, delivering an elevated experience focused on building relationships and driving engagement. The focal point of this branch is a custom “halo” digital signage feature, visible from both inside and outside of the building. Watch the installation of this unique digital element in coordination with our partners at PixelFLEX LED.
-
How are banks and credit unions using #AI? An EY survey finds 44% of these institutions are deploying generative AI solutions to automate operational tasks and improve internal efficiency, while 37% are using it to speed up decision making.
Banks Report Using AI to Improve Efficiency - Believe in Banking
https://believeinbanking.com
-
A distinct and differentiated brand is key to driving growth. But 85% of all brands are not differentiated, which means they are not leveraging their full value. Learn more about brand differentiation with key insights from Adrenaline’s Chief Experience Officer Juliet D'Ambrosio. https://lnkd.in/eW2ZVdQM
-
AI is making big breakthroughs in banking. But while 44% of banking customers were fine with their banks using the technology, many of these customers didn’t want #AI to have access to their personal data. Given the misunderstanding about how artificial intelligence works, banks have an opportunity to clear up confusion and communicate how consumers can benefit from AI.
As Banking Adopts AI, Banks Must Prioritize Communication - Believe in Banking