Adster

Its a proud moment for Adster where in we have finally been able to link our meta-mediation SDK (advanced wrapper SDK with demand orchestration capabilities) with our white-labelled DSP. The image aptly captures 2 key engineering milestones: Meta-mediation SDK - Complete inventory for the publisher is managed by our meta-mediation SDK - SDK mediates between GAM (ADX), META, Amazon, Liftoff and others, including API demand partners through our Ad-server (like Appnext, Adgebra, Monitize, SmartyAds and more) - Our adserver is automatically & seamlessly connected with the agency DSP which is powered by us DSP - Agencies are able to buy inventory programmatically from publishers powered by our SDK - Agencies are also able to buy inventory through the oRTB pipe from various other supply partners / publishers / networks / SSPs - When the DSP gets a hit from our SDK, it responds intelligently in terms of what bid to quote in an oRTB API request and when it wins (against Google, META, Amazon and other partners), the ad gets served (logging detailed meta data which gets ingested into a CDP for future usecaes) We are truly innovating the global adtech world, simplifying the complex journey for publishers, and now for agencies as well, to help them buy clean inventory programmatically. We will soon be unveiling one of the most state-of-the-art DSP with performance module capabilities which can ingest postback data across the adtech funnel and auto-optimize campaigns for buyers. Girish Vishwanath C Ranganathan Srinivasan Sam Bell Sumit Kumar Ketan Chandak Rajiv Kumaar Ashish Kumar Devesh Kumar Yuvraj Singh Bhadauria Anchal Didwania Shivam Kumar Hemanth Byrisetti WaterBridge Ventures @shivansh Akshat Goyal #adtech #programmatic #ssp #dsp #headerbidding

🚀 The Future is Here: AI and ML in Programmatic Advertising 🚀 In 2024, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing programmatic advertising. These technologies enhance automation, targeting, and real-time optimization, making ad campaigns more efficient and effective. For example, AI-driven predictive analytics can now forecast user behavior and personalize ads with unparalleled precision. This not only improves engagement but also maximizes ROI. At Adster, we harness the power of AI to deliver high-quality ad experiences and boost your revenue. Ready to join the future of advertising? Let's connect! #ProgrammaticAdvertising #AI #MachineLearning #AdTech #DigitalMarketing

360+ MN SDK level Logs in 1 day for just one client. Why this number and the importance of it: - One of the biggest challenges that any publisher faces is the understanding of ~ What is my true Ads opportunity ~ Which demand partners responded with an Ad ~ How earliest can I make the ad-request to prefetch an Ad ~ Who won among the demand partners & at what estimated eCPM ~ How do I orchestrate more competition and optimize yield ~ How do I overload our partner systems less ~ and more... This is the reason for Adster's existence and the SDK that we have built. Adster SDK is a Meta-Mediation layer and on behalf of publishers orchestrates all the demand sources (direct, programmatic, API etc.) centrally. This is how the SDK workflow unfolds: 1) An actual request by the APP (when there is an opportunity to show an Ad) including capturing the placement for which the ad-request was made (and how many times) 2) Our SDK then makes hybrid (parallel + Waterfall) call to all the demand partners of the APP (including those that demand that Adster has brought) 3) Depending on APPs: one ad-request can fork into 2-6 subsequent ad-requests (to various demand partners) 4) Once the demand partners (like Google AdMob Google Ads Meta Ads InMobi AppLovin Unity Ads) respond, including 10+ API demand partners (like Appnext SmartyAds Whistle Adgebra | Inuxu Digital Media Technologies etc) with a fill / no-fill, our SDK then captures that data (including mining of insights) 5) SDK then meta-mediates between these, including Yield Optimization by picking highest bid from partners who respond back with a request level bid and then competes it against GAM/Admob 6) Final rendering of the highest eCPM Ad is then showed and rest of the Ads are cached for next opportunity 7) And after few days it starts reducing these call to multiple partners once the Adster system understand the possibility and propensity of partners winning an Ad (depending on impression count, ad type, user behavior etc) to ensure partner systems are less over-loaded 8) All of this happening in <1 sec and the cost per day was just USD 25 (that's how optimized and scalable our systems are) Result: 15MN+ impressions that were rendered essentially translated into ~ 40MN+ central adrequest ~ Forking into 150MN+ demand partners ad-request ~ Resulting into 150MN+ listeners for Fill/No-Fill ~ Capturing all the device & user behavior data in the process (& create a centralized CDP for direct audience campaigns) And the solution itself auto-optimizes for ad-request load, latency, and caching, including pre-integrated multiple demand partners. All of this is a plug-and-play solution which takes 3-4 yrs to build with trial & error (and an investment of 3-4 MN USD minimum). Talk to us to understand more. Girish Vishwanath C Ranganathan Srinivasan Ketan Chandak Ashish Kumar Hemanth Byrisetti Shivam Kumar Yuvraj Singh Bhadauria Karthik Yermunja Amarnath Bapu Niraj Patel Sachin H Sam Bell #adtech

Almost all large content companies, including the likes of Netflix, have started taking Ads more seriously. It is one of the sustainable and scalable ways to build revenues. Dont delay, procrastinate and wait for things to happen. You need a state-of-the-art future ready platform which has all these capabilities: 1) Programmatic: Orchestrate between Google, Meta, AppLovin InMobi and mediate between them with "Yield Optimizer" to maximize revenues 2) A/B: Robust platform capable of creating "auto" optimization strategy based on fill, render & eCPM 3) Direct: Ability to run sponsorship & performance campaigns 4) Audience: Ability to harness insights from programmatic pipe and direct ads and create a user profile 5) Ads Logs: Pixel tracking & be able to og everything to know whats happening, which partner served Ads and use that intelligence to further orchestrate direct & programmatic Ads 6) API Demand Partners: Be able to integrate the likes of API demand partners Adgebra | Inuxu Digital Media Technologies Appnext SmartyAds & more And much more in a flexible, configurable and scalable format. Talk to us! Adster

Sell side curation is fast emerging as the panacea for 3rd party cookie deprecation with sell side platforms re-emerging as preferential providers of quality first party data and inventory through PMP marketplaces. As a platform that sits close to publisher inventory and gets a first look into every ad request + audience engagement metrics, Adster is uniquely positioned to help publishers curate inventory for marketplaces and access direct demand through its Ad server. #sellsidecuration #adtech #programmaticadvertising #programmatic https://lnkd.in/geUAGTd4

Are you tired of trying to juggle your ad revenue and struggling to take your monetization strategy to the next level? We feel your pain! Say goodbye to those outdated traditional ad waterfall models that just don't cut it anymore. It's time to embrace the future with our cutting-edge In-App Bidding technology. With Adster by your side, you can maximize your revenue, optimize eCPMs, and create a seamless user experience that will keep your audience coming back for more. Our adtech platform is designed to simplify the process and supercharge your app's ad revenue. We're not just a point solution, we're a team of experienced publishers who understand your needs because we've been there ourselves. Together, we can make your app a true success story. Don't miss out on this opportunity to skyrocket your ad revenue and join the thriving community of satisfied Adster partners. Ready to unlock the full potential of your app's ad revenue? Get in touch with us today and let's start optimizing together!  #AdTech #InAppBidding #Monetization #AppDevelopers

Are Ads Not Paying Enough? Your Monetization Stack May Be Leaking Revenue Many publishers struggle with insufficient ad revenue despite having sizable traffic. The culprit? An inefficient ad tech stack that’s riddled with leaks. These leaks bleed away a huge chunk of your potential earnings. Ad blockers gobble up 20-40% of impressions. Header bidding causes latency that loses 10-25% fill rate. Multiple ad exchanges bid against each other, driving down your CPMs. And the list goes on. You pour your heart and soul into creating great content. But you’re unable to fully monetize your hard work because of holes in your ad stack. It’s incredibly frustrating to leave money on the table when running a content business. What if you could plug these leaks and maximize revenue? Adster’s publisher platform is designed to do exactly that. We consolidate your ad stack and optimize every component - ad serving, bidding, mediation, forecasting, and more. The results are astonishing. Our publisher partners see a 2X to 3X increase in ad earnings by partnering with us. We eliminate revenue leakage, boost fill rates, increase CPMs, and hyperscale your ad revenues. See for yourself. Check in the comments to sign up for a free trial of Adster's monetization insights tool. Uncover exactly where your ad stack is leaking money and how much extra revenue you could be making. Don't leave money on the table - take control of your ad monetization today! #publisher #adstack #programmaticads

Hey there, publishers! Are you still not leveraging yield optimizers to maximize your revenue? Guys, we've got to talk! 📈 It's like having a Ferrari and never taking it out for a spin. You've got this amazing ad inventory, but without yield optimization, you're missing out on some serious cash. Let's rev things up and get those yields soaring! Don't worry, Adster's got your back. We're not just a platform; we're the partners you need to supercharge your revenue game. So come on, let's make some serious moolah together! 💰 #YieldOptimization #PublisherPower #AdsterPartnership

Dang it, missed another ad serving opportunity! 😩 As a publisher, missing out on serving ads can be frustrating and costly. Sound familiar? Look no more - at Adster, we specialize in streamlining the dynamic world of programmatic advertising. Our ad serving solutions help you maximize revenue by ensuring your ads are served at the right time and place. Sit back and relax while we orchestrate the complexities of programmatic advertising for you. #programmaticads #publisher #revenue

At Adster, we are all about increasing the REVENUE for mobile publishers. Programmatic ads industry is daunting to dabble your hands all alone with no transparency at all. The constant changes in the regulation, policy changes by the large networks, discrepancies in the earnings share, integration complexities, network latency, brand safety concerns and more. This list is daunting to even read through, yet at Adster we help you navigate this journey handholding all along with ease. If you are someone who is facing headwinds to ramp up programmatic ads revenues, talk to us ! Rajiv Kumaar Girish Vishwanath C Ranganathan Srinivasan Ketan Chandak #programmaticads #apppublishers #ads #revenue