Adstra

Adstra Nonprofit is so excited to be working with Breakthrough T1D (formerly JDRF) in helping further their purpose of driving towards curing type 1 diabetes while helping make everyday life better for the people who face it. Breakthrough T1D invests in the most promising research to turn ideas into life-changing therapies, including cures. The organization drives millions of dollars of global investment into therapy development, advancing research, plus advocacy and community support. The new brand, Breakthrough T1D, reflects the breadth and depth of breakthroughs the organization has championed for the T1D community and impactful breakthroughs on the horizon. To learn more about Adstra and our suite of services, email us at [email protected]. #nonprofits #donors

We are so excited to be a part of the Marketing Innovation #BISummit hosted by Taco Bell in LA on Tuesday, August 27th! Arianna Coplan Prochak, Adstra's Identity & Data Solutions Director will be there for this great day filled with insights, strategies and speakers. Connect with her at [email protected] to meet up in LA and discuss how our solutions can elevate your brand and solve your identity and data challenges! Learn more about the event here: https://lnkd.in/gGvs32ga #Identity #Marketing #Data #Innovation #Brand #BrandMarketing #MarketingInnovation

It was a whirlwind of meetings and insights at eTail™ 2024 last week in Boston.  Here are our top takeaways: CDP Reality Check:   💡 Retailers realizing their CDPs oversold their capabilities and are now struggling with ROI. 💡 Recognition that CDPs have non-persistent identity based on partial data ML models – therefore not aiding in customer journeys.  💡 “Collection vs Connection” - brands collecting lots of data, but now they cannot connect it. Emphasis on Growth and Acquisition:   💡 Refined focus on scaling new-to-file customers by prioritizing anonymous traffic (owned channel) conversion.    Brands Selling through Amazon -- Customer Win Back:   💡 While retailers are continuing to push large volume through Amazon, they are doing so blindly and with great impact to their margins. This is driving retailers to put strategies in place to win customers back to their owned channels. 💡 Lack of comprehensive user data and insights hinders understanding of multi-ID and multi-channel sales, prompting efforts to gain a more complete picture.    Personalization:   💡 Dynamic personalization across the entire customer journey.   💡 Closer look at conversion rates vs LTV, plus lots of A/B testing.    AI Trends Putting Refined Focus on Loyalty:  💡 Bots shopping with bots are driving retailers to integrate, market and build to AI shopping bots, not just customers. 💡 AI shopping influencing how retailers think of engaging with brands, placing a larger focus on building loyalty. Connect with Patrick Roman Gut, Suzanna Stevens and Steve Baril to further discuss their time at #eTail2024, and learn how we can help! #retailers #data #identity #AI #customerloyalty #amazon #CDPs #personlization

Please join us in welcoming Lisa Steele to Adstra! Lisa will be be specializing in advanced Consumer Identity solutions, helping companies connect the dots across their platforms, turning unknown users into recognized individuals and enriching their profiles with actionable insights. Connect with her today to learn how you can enrich your customer data to better drive meaningful engagement and growth! She can be reached at [email protected] #identity #data #solutions #consumeridentity

Reminder - Patrick Roman Gut will be at #eTail25 next week! Connect with him to learn about our Identity Health Assessments and insights from our CDP playbook on scaling RMN yield and navigating a fragmented identity landscape. #identity #data #loyaltymarketing #retailtech #retail #ecommerce #cdp #RMN #customerdata

Another day another dollar… or at least another takeaway from our time down at The Bridge to Integrated Marketing & Fundraising Conference! Takeaways on Strategies for engaging the Next Generation of Donors: 💡 Comparisons often focus on differences and may carry biases. Consider the shared experiences each generation has. 💡 Younger donors prefer smaller, manageable contributions instead of viewing themselves as mid to major donors. 💡 Gen X leads in volunteer hours. Millennials are more likely to attend events. Gen Z is three times as likely to advocate for an organization. #nonprofits #donors #fundraising #insights

In case you missed it at The Bridge to Integrated Marketing & Fundraising Conference last week, here’s a few more from what we heard… Takeaways on Direct Marketing Growing Your Planned Giving Pipeline: 💡 Don’t assume that once a donor adds your organization as a beneficiary their giving will decline or stop. In fact, a Texas Tech study saw donor giving in the 8 years after they added an organization to their estate plan, their annual giving grew by 132%. They are committed! 💡 The most robust pipeline for planned giving donors comes from your Direct mail program. Don’t stop communicating with donors, just because they may have stopped or slowed down giving, especially if they are over 70 years of age. Their ability to give a one-time gift may be limited, but if they see the value of your organization the potential of a larger Planned Gift could be realized. 💡 In surveys, make sure to include planned giving intentions questions. It will provide both potential leads for the program and help identify individuals who state they are NOT interested in this type of support, ensuring you’re not wasting resources on these individuals. 

Connect with Adstra at #etail25 next week in Boston! Patrick Roman Gut will be hosting a roundtable, plus Suzanna Stevens and Steve Baril will also be there to discuss why a complete identity solution is essential for retailers. We will be sharing proven strategies from retail partners on the impact a complete #identity solution has on a brand's ability to build, optimize, scale customer loyalty and maximize retail media yield. DM us to schedule a meeting and discover how Adstra can help you unlock the full potential of your customer data. #etail25 #retailidentity #customerdata #retailtech #loyaltymarketing #cdp #RMN #retailmedia #retail #data #ecommerce

The weather may have dampened some folks at National Harbor last week, but not us here at Adstra Nonprofit. The Bridge to Integrated Marketing & Fundraising Conference was a big hit, both in reconnecting with colleagues and learning more about what nonprofits are doing in their fundraising efforts. While we can’t replace the chance to connect at our packed cocktail party or all that was said, we wanted to share a few key takeaways over the coming days. To start off: Takeaways from Josh Linker – NY Times Best Selling author and Bridge Opening Keynote... 💡 You cannot keep doing what you have always done. You need to be ready, not unprepared for change 💡 Use active listening to drive results 💡 Start before you are ready- Don’t be afraid to go for it, even if you are not fully prepared- it will help you to awaken the artist within 💡 Look to that oddball idea- sometimes it’s the idea that sounds the most outlandish that ends up leading to greatness

How are you engaging your audience this political season? As the political landscape heats up, it’s crucial to understand where voters are turning for election information. A recent survey by BPC reveals that 43% of adults rely on national television, while 36% look to social media for insights into the electoral process. Today, Americans are more likely to discover election news while scrolling through their feeds or tuning into news channels than actively seeking it out.   Ensure your strategies are based on reliable insights leveraging Adstra Political audiences that reach 99% of registered US voters by party affiliation, demographics, congressional district, and issue/cause support.    At Adstra, we further empower political campaigns with: *Wide Marketplace Availability: Access our data across all major platforms. *Custom Turnkey Audiences: Tailor your campaigns with precision-built audiences. *Consultative Customer Service: Partner with us for personalized guidance and support.   Our dedicated team is ready to help you design impactful campaigns that resonate with voters. Connect with us at [email protected] to explore customized strategies that meet your unique needs.   Discover more about how Adstra Political audiences can elevate your campaign: Learn more here: https://lnkd.in/eY-a7gKh