Join us at #DPEast for what is sure to be an excellent panel discussing the role and benefits of AI and machine learning in omnichannel marketing - AdTheorent Health's Bradley Deutsch joins leaders from AstraZeneca, Merck and Organon for this discussion. #machinelearning #AI Digital Pharma Series #privacy
AdTheorent
Advertising Services
New York, New York 74,091 followers
Privacy-Forward Machine Learning Solutions for Advertising
About us
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.
- Website
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http://www.adtheorent.com
External link for AdTheorent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2012
- Specialties
- Digital Marketing, Mobile Media, Big Data, Mobile Advertising, Machine Learning, Artificial Intelligence, Cross-Device Targeting, Predictive Targeting, Relationship Graph, Geo-Intelligence, Privacy-Forward, and Peformance-First
Locations
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Primary
330 Hudson Street
6th Floor
New York, New York 10013, US
Employees at AdTheorent
Updates
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Headed to Digital Pharma East? If so, we'd love to meet with you to discuss how AdTheorent Health's ID-independent, privacy-forward advertising solutions can help you drive real-world outcomes: https://bit.ly/46Y6bLW #DPEAST Digital Pharma Series Fierce Pharma #pharmamarketing #programmatic
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AdTheorent Predictive Audiences deliver a superior level of ID independence and data-driven accuracy, enabling brands to reach relevant audiences without reliance on user IDs or cookies. Thank you to MarTech Breakthrough Award judges for honoring us with the “Best Cookieless Marketing Solution” award! https://bit.ly/3M4N5KP #programmatic #machinelearning #privacy #digitalmarketing
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Attending U.S. Travel Association’s #ESTO2024? Be sure and stop by AdTheorent's engagement zone to put your skills to the test at our claw machine for a chance to win prizes! We’re excited to chat with you about how AdTheorent can reach and engage travelers at all stages of the travel journey, without relying on user IDs. #ESTO24 #DestinationMarketing #machinelearning
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We’re excited to connect with destination marketers at U.S. Travel Association's #ESTO24 about how AdTheorent’s machine learning-powered programmatic advertising can drive business outcomes like visitation, destination sales lift, and incremental sales without reliance on user IDs. #ESTO24 #DestinationMarketing #machinelearning
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Thrilled to be named a finalist in Portada's "Culturally Responsive AdTech of the Year" Award. AdTheorent uses machine learning and privacy-forward solutions to reach multicultural audiences across the digital ecosystem without reliance on user IDs or cookies. We are committed to deploying programmatic advertising in an equitable, efficient and culturally-relevant way.
Ad-tech needs to evolve to better serve multicultural audiences. That's why @Portada is excited to introduce the Culturally Responsive Ad-Tech of the Year Award. Congrats to the finalists! Learn more at #PortadaLive in NYC on September 19. ---- >>> https://lnkd.in/eQUUVEYK #adtech #marketing Carlton Njoku Daniel Aversano Adriana Daantje Mario Xavier Carrasco Christopher Thornton Tony Gonzalez Jim Lawson Lara Kundakji Maria (Lopez) Twena Justin Murray Melanie Berger Horizon Media TelevisaUnivision Adsmovil ThinkNow Sabio Holdings Mundial Media AdTheorent
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The AdTheorent Health Team will be at MediaPost's Pharma & Health Summit in Skytop, PA this week! We're excited to join leading health marketers to discuss how machine learning and privacy-forward solutions are transforming the patient journey and driving pharma outcomes like script fill, audience quality, brand lift and more. #MediaPostInsiderSummit #pharmamarketing #machinelearning
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We’re excited to attend the Destinations International Annual Convention in Tampa this week. Looking forward to discussing how AdTheorent’s machine learning technology and privacy-forward solutions drive business outcomes like visitation, in-market sales, destination sales lift and more for destination marketers. #DIAC24 #travelmarketing #machinelearning #digitaladvertising #programmatic
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Learn how AdTheorent Health’s proprietary machine learning platform and interactive click-to-cart creative functionality helped an OTC brand drive incremental sales lift: https://bit.ly/4bbW8nR #digitaladvertising #programmatic #machinelearning #OTC #healthcaremarketing
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AdTheorent reposted this
Cadent LLC, a Novacap portfolio company and one of the largest independent solutions providers for converged TV advertising confirmed the closing of the previously-announced privatization of AdTheorent Holding Company, Inc. (Nasdaq: ADTH). “ We’re delighted to empower the Cadent and AdTheorent teams to further their vision of building a leading omnichannel audience platform, by providing the foundational resources necessary to complete a transaction of this scale,” said Samuel Nasso, Partner at Novacap and Chair of the Board of Cadent. Congratulations to the Cadent and AdTheorent teams! Learn more about the acquisition from Cadent CEO, Nick Troiano: https://lnkd.in/empNxwqz For more information, please visit our news section on the Novacap website https://lnkd.in/ey8S5R4z
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