Last week, we unveiled a fresh new look that reflects our ongoing evolution into a unified retail solutions company. Our new brand identity captures the connections we bring to brands and retailers every day. Our CEO, Dave Peacock, shared with Progressive Grocer how this rebrand represents our commitment to simplifying, streamlining and accelerating the work we do for over 4,000 clients and over 100,000 retailers across North America. “We want to reaffirm that there are great bones to this business," Dave said, "but we wanted to do it in a fresh and new way that plays more to our interconnections and collaboration." Read more about our new look and feel, plus what's to come here: https://lnkd.in/geWaN4Ru #TeamADV
Advantage Solutions
Business Consulting and Services
St Louis, Missouri 146,158 followers
About us
At Advantage Solutions, we're the unseen architects behind your everyday purchases. From pantry staples to your online shopping carts, we ensure your favorite goods are always in stock and within reach by connecting manufacturers to the right retailers and teaming up with retailers to figure out the best ways to get those products into your hands. We specialize in elevating brand presence, enhancing retail strategies, and creating memorable brand experiences. Our purpose is to connect people with products and experiences that enrich their lives. How do we do that? Through our mission: to generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop, and our values: Put People First, Serve with Heart, Lead with Insights, Execute Relentlessly and Win Together. Check us out at advantagesolutions.net.
- Website
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www.yourADV.com
External link for Advantage Solutions
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- St Louis, Missouri
- Type
- Public Company
- Founded
- 1987
- Specialties
- Sales, Marketing, Events, Private brands, Advertising, Product Demonstration, Retail, Grocery, Club, Ecommerce, CPG, Omnicommerce, Sampling, and Business insights and intelligence
Locations
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Primary
Get directions
8001 Forsyth Blvd
Suite 1025
St Louis, Missouri 63105, US
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Get directions
Employees at Advantage Solutions
Updates
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Rebranding a 37-year-old company is no small undertaking. As Advantage Solutions’ first chief communications officer, Kelli Hammersmith has helped to usher in a new era at the company. Over the past year, she’s led the rebrand to modernize and humanize the Advantage story — a process that began with “recruiting and re-recruiting our teammates as players on the same team,” she said. “These aren’t easy changes,” Hammersmith said. “Once we believe in ourselves and know our story, it becomes that much easier for others to believe in us and embrace that story.” Check out the full Q&A with Hammersmith to learn more about what’s behind the rebrand. #TeamADV https://bit.ly/47qho8D
Q&A with ADV's chief storyteller on what's behind the rebrand - MRKT
https://mrktblog.com
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Each day, more than 70,000 Advantage Solutions teammates are hard at work behind the scenes of your shopping experience. They build in-store displays, stock shelves, track inventory and offer product samples. They produce events, solve problems and provide insights. They help retailers attract new shoppers, and they work with brands to build loyal followings. In good times and in bad, they are the unsung heroes that keep commerce and life moving. We are so grateful to have such an incredible team. Thank you, #TeamADV, for being the inspiration behind our new brand.
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The numbers don’t lie. Advantage Solutions has unparalleled reach and impact in stores across the country, partnering with brands and retailers to provide shoppers with products and experiences that enrich their lives. And yes, we’re still celebrating our new brand! Check out this graphic – the alphabet at the bottom shows off our fresh new font. Every bit of our brand reimagining is intentional, as we go to market as a unified solutions provider that keeps commerce and life moving. #TeamADV
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The excitement never ends at Advantage Solutions! Just one day after launching our rebrand, we were thrilled to receive the Gartner Marketing & Communications award for Excellence in Change Communications, which recognizes “world-class achievements” from leading companies worldwide. Gartner honored our team for rebuilding our corporate culture, restructuring our communications team and refreshing our brand while creating a new mission, values and purpose simultaneously. “It’s amazing to see all that we’ve accomplished, and so gratifying to be recognized for those efforts,” says Chief Communications Officer Kelli Hammersmith. “Our story won’t be one we tell, but one we live and prove in how others experience us as a people-first organization — and our teammates will continue to shape that story together.” Read more at https://bit.ly/3TkUh9o #TeamADV #WinningTogether
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Happy Friday! We’re so excited to share our new brand identity, which includes a new logo, fresh color palette, font, messaging and more. Our reimagined brand reflects our evolution to becoming a unified company at the center of brands, retailers and consumers. Once a holding company for dozens of agencies, now we are truly One Advantage. To convey this shift, we opted for a fresh, modern brand aesthetic reminiscent of a market. The loops in our logo speak to our connectivity and reach, as we serve more than 4,000 brands and 100,000 retailers across the U.S. and Canada. Our new brand signifies that we are a people-powered company serving with heart and leading the industry. As we continue to bring our new brand to life, we hope you’ll come along for the ride. We are #TeamADV.
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At Advantage Solutions, we are the hidden force that keeps commerce and life moving. With the latest technology, we bridge the gap between brands, retailers and consumers. We exist to provide people with the products and experiences that enrich their lives. And with a team of more than 70,000 strong, we serve with heart in communities across the country. We are #TeamADV.
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Let us reintroduce ourselves. #TeamADV Today, we’re stepping into a new era with a reimagined brand designed to reflect our evolution into a unified retail solutions company positioned at the center of retailers, brands and shoppers. Meet the new Advantage Solutions. Learn more about our rebrand here: https://lnkd.in/gRJ-KXFs
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Something big is taking shape. A new era begins next week for #TeamADV
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Despite the spooky specter of a recession, Halloween shoppers in a new Advantage Solutions survey say they plan to spend more this year than ever before, surpassing last year's record season. 🎃 Last year’s Halloween shopping season saw a record $12.2 billion in sales of candy, costumes, decorations and more 🎃 Half of shoppers plan to spend $51 or more on candy while 59% will spend that amount on food for Halloween this year 🎃 Candy sales dominate Halloween shopping, with chocolate at the top of the list for 81% of candy shoppers 🎃 81% of shoppers plan to make their candy purchases at a mass retailer Find out more about this year’s Halloween trends and how Advantage helps retailers and manufacturers scare up sales for the season here: https://lnkd.in/e4zq6aBP #WinningHalloween #Retail
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