Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan Sasaki on our upcoming ADWEEK webinar. Register here: https://adweek.it/3X0igfg
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Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan Sasaki on our upcoming ADWEEK webinar. Register here: https://adweek.it/3X0igfg
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ADWEEK reposted this
ESPN is changing its playbook. Today, ESPN president of content Burke Magnus revealed a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. “With these moves, I believe we will be more strategic, collaborative, and nimble, as we continue to excel in every area and function,” Magnus wrote. “We remain committed to employee development, and the restructure will result in new positions or promotions for people who are expanding their responsibilities or taking on new challenges.” See the details here for ADWEEK: https://lnkd.in/eCVXJVPh
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JUST IN | ESPN president of content Burke Magnus reveals a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. “With these moves, I believe we will be more strategic, collaborative, and nimble, as we continue to excel in every area and function,” Magnus wrote. “We remain committed to employee development, and the restructure will result in new positions or promotions for people who are expanding their responsibilities or taking on new challenges.” https://adweek.it/3yHWDbC
ESPN Content Restructure Includes Leadership Reorg, Job Cuts
adweek.com
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It's rare when a celebrity agrees to do a B2B campaign, but getting a top A-list star is even rarer. Thanks to James Selman at weights&pulleys for telling me the story of this shoot.
Keanu Reeves Fights Off AI Attacks in Cybersecurity Ad
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Keanu Reeves is bringing his sci-fi action skills to the world of B2B in a new campaign for Palo Alto Networks. Teaming up with his "John Wick" co-director David Leitch, Reeves stars in the cybersecurity ad from creative agency weights&pulleys that introduces a new suite of security solutions. For the four 60-second spots, Reeves character "J" is in a world populated by workers trying to keep pace with evolving AI threats. The action comes in when cybercriminals attack, with J transforming himself and each company with the good AI of Precision AI. “Most B2B communications lack humanity. The category is loaded with ads that sound like technical brochures. But humans like stories. Humans believe in stories,” said james selman, founder and CCO of weights&pulleys ltd. See the rest of the spots and read more: https://adweek.it/3yXktQD
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VOICE | Tom Ghiden, managing director at JOAN Creative, explains how can brands best navigate today’s political world. "There are ways for businesses to respond to our modern politicized environment without feeling forced into party or ideological stances. Indeed, just talking about the importance of democracy can feel like a political statement when our democracy feels like an increasingly fragile construct." https://adweek.it/4e0XcvN
How Brands Can Show Up to the Political Circus--If at All
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Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. https://adweek.it/3MlnvBf
Google Sought to Pay Agencies to Sway Media Buys
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ADWEEK reposted this
New: Documents unearthed in the upcoming adtech anti-trust case share details not before known about Google's incentive programs with agencies. The documents also share how Google planned to pay millions of dollars to agencies to incentivize them to buy certain media. While incentive programs are common between agencies and media companies, not just Google, the risk comes from agencies recommending media because they were paid to do so, and not because it was in the client’s best interest. Also, if you want to to speak about your own experience with these programs, drop me a line. https://lnkd.in/e6pF3gah
Google Sought to Pay Agencies to Sway Media Buys
adweek.com