Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
Technology, Information and Media
New York, New York 1,408,008 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
- Website
-
http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
Locations
-
Primary
261 Madison Ave
8th floor
New York, New York 10016, US
Employees at ADWEEK
-
Stuart Feil
-
Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
-
Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
-
Cindee Weiss
Updates
-
ADWEEK reposted this
Social Media Consultant, Strategist Speaker, and Founder of Saturn 9 Media--I say things louder for the people in back.
Oh hey! I wrote a piece for ADWEEK! I'd love to hear your thoughts!
VOICE | "If a social media manager needs advice on the latest platform updates, best practices, or industry commentary, there are plenty of places for them to find it," writes Jon-Stephen Stansel of Saturn 9 Media. "But when it comes down to it, what social media managers need most isn’t advice—it’s validation." https://adweek.it/3Z1F4xL
-
ADWEEK reposted this
Yes, TikTok is about entertaining videos, but it also has become a full-funnel marketing platform. But if you're trying to measure the impact of your campaigns using models like last-touch attribution, you're missing a huge chunk of the platform's impact. This new immersive story from the ADWEEK Branded content studio and TikTok for Business showcases how the platform has become a powerful performance channel, with details on how you can start measuring your results more accurately. Plus, it's kinda fun. https://lnkd.in/e4jPSuBR
-
Buffalo Wild Wings has teamed up with retired football player Jason Kelce to bring him back into the game in their latest campaign. Ahead of the NFL season's start, the restaurant franchise released several spots featuring Kelce and their mascot Hank hanging out at a Buffalo Wild Wings to watch football and indulge in wings and beer. “Jason loves watching games in our sports bars. We’re excited to have him hanging out with Hank the Buffalo to show people why Buffalo Wild Wings is the best place to watch football,” said Tristan Meline, CMO at Buffalo Wild Wings. Read more and see the spots 🍗 https://adweek.it/3XjY1KG
Jason Kelce Returns to Football in New Buffalo Wild Wings Ad
adweek.com
-
ADWEEK reposted this
NEW: Google’s adtech antitrust trial suffered a setback as evidence emerged that it relied on a policy to avoid retaining messages relevant to the case, the DOJ argued. Judge Brinkema said its a "clear abuse of privilege," in today's hearing. W/ Jason Kint For ADWEEK
DOJ Claims Google 'Destroyed' Evidence Before Antitrust Trial
adweek.com
-
ADWEEK reposted this
Unlike a CEO or CFO, not all major companies have a CMO. It depends on the organization and which industry it competes in. Read the full story here: https://lnkd.in/e32zTzWU #marketing #advertising
-
Google’s upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. https://adweek.it/3APxhsG
DOJ Claims Google 'Destroyed' Evidence Before Antitrust Trial
adweek.com
-
Shauna Spenley, who's previously held leadership roles at Riot Games and Netflix, will step in as Global CMO at Warner Bros. Discovery. “It is a privilege to be joining this phenomenal team,” said Spenley. “I have been a subscriber and fan of Max since its launch. The incredible array of content is unmatched in the industry, including the most prestigious brand in television, HBO. I cannot wait to jump in and get to work with JB, Casey [Bloys, CEO of HBO and Max content], and the marketing group.” https://adweek.it/4fUgxka
WBD Taps Shauna Spenley as Global CMO for DTC
adweek.com
-
VOICE | "If a social media manager needs advice on the latest platform updates, best practices, or industry commentary, there are plenty of places for them to find it," writes Jon-Stephen Stansel of Saturn 9 Media. "But when it comes down to it, what social media managers need most isn’t advice—it’s validation." https://adweek.it/3Z1F4xL
Social Media Managers Don't Need Your Algorithm Hacks
adweek.com
-
There's still time to enter ADWEEK's sixth annual Experiential Awards, where we honor the finest in experiential brand marketing. Submit an entry by Sep 4 to be considered. https://adweek.it/3LhPzVN