Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
Technology, Information and Media
New York, New York 1,408,275 followers
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Stuart Feil
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Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
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Cindee Weiss
Updates
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Competition reality TV is having a moment for brands—and everyone wants to be the new bombshell entering the villa. 💅 https://adweek.it/4e2reiQ
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Don't you just love a good reunion? 🤗 https://adweek.it/4770z20
Behr Returns to Deutsch LA as Creative AOR
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Nearly six years after launching, the 94-year-old publisher has since joined the growing list of legacy media titles that have, however improbably, found commercial stability in the digital era. But its biggest challenge might be its next act, as the company attempts to meet ambitious internal targets for its revenue growth under a new leadership team. https://adweek.it/3AI6IFW
Fortune, a Rare Media Success, Faces a New Set of Challenges
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Buffalo Wild Wings gets retired football star Jason Kelce back into the game in their latest ad. https://adweek.it/3XjY1KG
Jason Kelce Returns to Football in New Buffalo Wild Wings Ad
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Google’s upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. https://adweek.it/3APxhsG
DOJ Claims Google 'Destroyed' Evidence Before Antitrust Trial
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Shauna Spenley will step into the role Sept. 3, with Patrizio “Pato” Spagnoletto staying on into the Fall to help with the transition. https://adweek.it/4fUgxka
WBD Taps Shauna Spenley as Global CMO for DTC
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VOICE | "If a social media manager needs advice on the latest platform updates, best practices, or industry commentary, there are plenty of places for them to find it," writes Jon-Stephen Stansel. "But when it comes down to it, what social media managers need most isn’t advice—it’s validation." https://adweek.it/3Z1F4xL
Social Media Managers Don't Need Your Algorithm Hacks
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The nonprofit One Small Step has partnered with the NFL to distribute a series of PSAs across owned and operated channels like the NFL Network. https://adweek.it/3XimaS3
One Small Step Teams Up With the NFL
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L.A.'s Shoe Surgeon drew inspiration and actual materials from several Cadillac models to create the exclusive line of kicks. https://adweek.it/3T972nE
Why Cadillac Is Rolling Out Trendy New Models--of Sneakers
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