Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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ADWEEK reposted this
NEW: DOJ's adtech antitrust trial against Google’s begins today. If Google sells its publisher adtech business, competition could rise, but publishers warn it may trigger short-term chaos, with disruptions to demand and rising costs due to the complex adtech landscape, sources tell Lucinda Southern and I. “Even in short-term pain, there’s still winners and losers,” said Scott Messer, founder of consultancy Messer Media. “The winners are going to be those who have premium offerings and can command the attention of buyers, and the losers are going to be the long tail of the web with relatively undifferentiated supply and lower-quality inventory.” Latest for ADWEEK
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Discover why curiosity is a quality worth nurturing through insights and stories from SurveyMonkey's Curiosity Awards, an awards program that celebrates extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries, and communities. Register here for the upcoming ADWEEK webinar: https://adweek.it/4dTYv09
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ADWEEK reposted this
Women's sports is scoring big in the TV upfront. Scripps told ADWEEK that it closed its upfront with "overwhelming" demand for women's sports. Heading into its upfront pitch, Scripps touted its dedicated nights to WNBA and NWSL (as well as its Caitlin Clark Indiana Fever games), and it turned out to be a slam dunk. https://lnkd.in/eVfbJHSs
Scripps Closes Upfront With Huge Demand for Women's Sports
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The E.W. Scripps Company has crossed the TV upfront finish line, and women’s sports scored big. Brian N., the company’s chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely “due in part to our commitment to women’s sports.” “We got to the point where there was almost more demand than we had supply,” Norris said. “I think we did a really good job of accommodating every advertiser that wanted to be part of it. However, the demand was a bit overwhelming, which was a good thing.” https://adweek.it/4gt6OSm
Scripps Closes Upfront With Huge Demand for Women's Sports
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Global creative agency David hired Daniel Lobatón Morey as its first chief creative officer of North America, a new position overseeing its North American offices in Miami and New York. https://adweek.it/3XjVC1v
David Appoints Daniel Lobatón Chief Creative Officer North America
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Can you hear Will Ferrell calling out your name? 🎶 Well, he is, sort of, in a new ad for PayPal. https://adweek.it/3Tl64EO
Will Ferrell Covers Fleetwood Mac for PayPal in New Ad
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ADWEEK reposted this
[Sensitive content: This article mentions suicide.] For the next three days, thousands of brightly colored birthday balloons will take over one of London’s largest shopping malls. To many people, a birthday balloon is a symbol of celebration and joy. In this case, each of the balloons–6,929 in total–represents a young person who died by suicide in the U.K. over the past decade, and the age they would have been at their next birthday. Suicide is now the leading cause of death for people under age 34 in the U.K., with women under 24 forming the fastest-growing group in history at risk of taking their own lives. This powerful campaign from Campaign Against Living Miserably and adam&eveDDB is designed to stop people in their tracks and start a national conversation about the issue, while providing resources for adults to talk to young people about suicide and mental health. I've been covering CALM and adam&eveDDB's work for the past 8 years, and each campaign has stayed with me. As Richard Brim said to me, "brave" is an overused word in this industry, but the families who shared their stories for this campaign truly deserve the label. (via ADWEEK)
CALM Campaign Reveals Suicide Crisis Among Young People
adweek.com
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[Sensitive content: This article mentions suicide.] For the next three days, thousands of brightly colored birthday balloons will take over one of London’s largest shopping malls. To many people, a birthday balloon is a symbol of celebration and joy. In this case, each of the balloons–6,929 in total–represents a young person who died by suicide in the U.K. over the past decade, and the age they would have been at their next birthday. Suicide is now the leading cause of death for people under age 34 in the U.K., with women under 24 forming the fastest-growing group in history at risk of taking their own lives. This powerful campaign from Campaign Against Living Miserably and adam&eveDDB is designed to stop people in their tracks and start a national conversation about the issue, while providing resources for adults to talk to young people about suicide and mental health. https://adweek.it/4cZL5hG
CALM Campaign Reveals Suicide Crisis Among Young People
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Making sure you don’t miss a beat, ADWEEK’s Catherine Perloff is in Alexandria, Virginia, covering the first week of Google’s landmark adtech antitrust trial, which looks to dig into practices around auction mechanics and Google’s access and use of data over the last decade. Keep up with the coverage here. 👇 https://adweek.it/47riQr9
Follow Google's Adtech Antitrust Trial with ADWEEK
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