AKA NYC's Chief Strategy Officer Amanda LaFollette Blackman shares why we need to resist the instinct to lean on tactics that are easiest to measure and return to the basics. Read the full article below on AdWeek!
VOICE | Amanda LaFollette Blackman claims that conversion-centric strategy alone is simply not effective in the current landscape. “Impressions don’t matter if nobody is impressed—consumers have become bombarded with digital ads hawking products. In contrast, trumpeting your messaging through awareness media can break through the noise by presenting your brand via high-impact, creative formats.” https://adweek.it/3MdnH5l