Aki Technologies

We're excited to welcome Ranjana Choudhry as our new SVP of Media and Data Platforms. With over 25 years of experience in media across retail, CPG, and agencies, Ranjana's expertise in driving digital transformation will be instrumental as we continue to innovate and deliver impactful marketing solutions for our partners. See this interview with AdExchanger to learn more about her vision and plans for the future. https://bit.ly/3AHWDZJ #PersonalizedAdvertising #DigitalMarketing #RetailMedia

"Thanks to AI, most (if not all) digital content will adapt to individual preferences in real time. This is already true in digital advertising." Hear what Stephanie Bunnell has to say on the future of AI and its effect on business, and what other Forbes Communications Council members predict in this Forbes article: https://bit.ly/3Xr7EHT #Forbes #PersonalizedAdvertising #DigitalMarketing

At the first ever Newtopia Now, brands and buyers will connect in new ways, achieve deeper levels of engagement and create the next era of purpose-led CPG and retail. Will you be attending? Set up time with our team to discuss how Aki helps brands influence the path purchase by aligning advertising with the moments in which consumers are most receptive. Get in touch: https://lnkd.in/ednKr_9c Christine Vystrcil #PersonalizedAdvertising #DigitalMarketing #AkiEvents

We're proud to share that Path to Purchase Institute has named our own Stephanie Bunnell as a 2024 Women of Excellence winner. The program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase. Congratulations to the the 2024 class of 35 winners. See the full list: https://bit.ly/3YHgDW8 #WEX2024 #P2PILIVE #AkiAwards

Zero-party data is an increasingly valuable data source, but many brands don’t know where to start when it comes to collecting and applying it. Read our full recap of a recent Masterclassing workshop, where Barilla Group's Kelsey Mosher Sipe joined our own Stephanie Bunnell to discuss how to maximize zero-party data. https://bit.ly/46HsTI6 #ZeroPartyData #PersonalizedAdvertising #DigitalMarketing #AkiEvents

"Make it a priority to involve them in customer interactions. By allowing them to shadow conversations with customers, they can directly hear about their problems, questions and feedback," said Stephanie Bunnell. Hear from Stephanie and other Forbes Communications Council members in this Forbes article on ways to grow promising employees into future marketing leaders. https://bit.ly/4dgReae #Forbes

We're grateful to our partners for trusting us with their digital advertising campaigns. You can download this case study to see how our seamless collaboration resulted in off-premise sales during the summer season for The Boston Beer Company's Truly: https://bit.ly/46DMt84 #PersonalizedAdvertising #DigitalMarketing

This month's Aki Award is for "Execution." Our SVP of CPG Strategy and Sales, Risa Crandall has nominated Reckitt's Carolyn Nephew for being an action-oriented and innovative collaborator. #AkiAwards

"Top CMOs know that a brand is not what they tell people it is—it's what people tell each other it is," said Stephanie Bunnell. Hear from Stephanie and other Forbes Communications Council members in this Forbes article on ways to set Fractional CMOs up for success. https://bit.ly/3yaMjsg #PersonalizedAdvertising #DigitalMarketing #Forbes

In an era where brands are increasingly focused on personalization and building loyalty, understanding and leveraging zero-party data has never been more critical. Yet, many marketers find themselves at a crossroads, unsure of how to effectively gather and apply this valuable data.   Join this Masterclassing workshop where our own Stephanie Bunnell will be joined by Barilla Group's Kelsey Mosher Sipe where they'll discuss how to overcome this challenge and the vast applications of zero-party data. Register now: https://bit.ly/46laEbs #PersonalizedAdvertising #DigitalMarketing #ZeroPartData