Earlier this year, MarTech reported that retail media networks saw a 16.3% increase in revenue YoY emphasizing the promise for RMNs in advertising. Following a recent IAB roundtable, MarTech summarized key points on the future of RMNs like standardization, privacy and the importance of testing and learning. Our VP of Product Innovation, Evan Hovorka, was on the panel and shared, "We have to put our money where our solutions are." He highlighted our continued commitment to driving innovation and standardization and providing measurable, effective solutions for brand partners. Evan also noted that progress in standardization is being made thanks to the ongoing collaboration among industry partners. Check out the full recap from the roundtable here: https://lnkd.in/eiPUmWf8
Albertsons Media Collective
Advertising Services
Boise, Idaho 6,769 followers
The next-generation retail media network rooted in real people delivering real results at scale.
About us
Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.
- Website
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http://albertsonsmediacollective.com
External link for Albertsons Media Collective
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boise, Idaho
- Type
- Public Company
- Founded
- 2022
Locations
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Primary
250 E Parkcenter Blvd
Boise, Idaho 83706, US
Employees at Albertsons Media Collective
Updates
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Right now, assessing video performance varies wildly across channels. This is why Sean Muller, Founder and CEO of iSpot.tv, says there needs to be a unified way to evaluate every video buy, whether it’s on traditional linear TV, streaming, or even social. It's time to simplify the rapidly growing and changing channel for advertisers. For more of Sean’s insights, tune into this week’s episode of The Garage, where he joins hosts Dan Massimino and Evan Hovorka for a fascinating chat around television advertising. Listen to the full episode here: https://lnkd.in/eT_ud6qW #Connectedtelevision #retailmedia #thegarage
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The #BoiseOpen is an annual event that brings together Albertsons Companies and it's partners to celebrate successes and kick off planning for the year ahead. At our core, Albertsons Media Collective continues to be focused on forming meaningful relationships that will accelerate partnership and mutual growth. This year, our client success team is on-site serving up refreshments and connecting with partners as they pass through the course. Come see us at The Watering Hole!
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At a recent IAB roundtable session, our own Evan Hovorka discussed the importance of utilizing data clean rooms in an effort toward reaching standardization in retail media. Data clean rooms provide: ✅ Secure spaces for data compilation and analysis ✅ Consistent measurement across campaigns ✅ Comprehensive ad performance views As Evan notes in the Grocery Dive coverage, industry-wide adoption of a standardized framework could simplify campaign management for CPGs working with multiple retailers and bolster collaboration. Using clean rooms promises to improve scale and consistency. Read more here: https://lnkd.in/esPFBjkm #RetailMedia #CleanRooms
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🚀 Innovative and collaborative partnerships hard at work in service of brand advertisers and ultimately our shoppers What's next, LiveRamp & Google?
The marketing revolution of Albertsons Media Collective 🚀 Discover how Albertsons Media Collective, the second largest supermarket chain in North America, is transforming customer engagement by creating personalized experiences without third-party cookies. A transformed marketing strategy: ✅ Direct connection with 100 million customers ✅ Effective and secure advertising campaigns ✅ Advanced marketing solutions that respect privacy 🤝In partnership with LiveRamp and Google, Albertsons establishes a large-scale direct connection with its customers in the United States, using solutions such as the LiveRamp Data Collaboration Platform. Explore the full success story in our complete video right here ▶️https://lnkd.in/eigTTGFR #Marketing #Solutions #DataCollaboration
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"As retailers expand their engagement channels, they’re creating new avenues for advertisers of all types and budgets," writes Hasham Younas, Director of Product Operations. Catch up on our latest ADWEEK Partner Experts article, highlighting how the rapid expansion of digital data has paved the way for retail media networks and brand advertisers. Read the full article here and comment your thoughts below: https://lnkd.in/g6kZUhNw
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A dairy brand drove 2.5X return on ad spend with flight optimizations, extending their already strong performing campaign into additional seasonal moments and shopping occasions. Remaining seasonally relevant and flexible, proves to be a winning recipe for this summer campaign. Reach out to discuss how your brand can tap into key seasonal moments to drive results!
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👋 Say "hello" to Michael Halverson, Principal Product Manager! Michael leads part of product innovation for Albertsons Media Collective where his focus is on developing internal and external partnerships to create innovative ad products that are changing the retail media landscape. With over a decade of experience in adtech product and operations, Mike is an invaluable part of the team driving our industry-leading growth.
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Xenia Kirilyuk, Senior Product Manger, sat down with Beet.TV to discuss Collective TV and how our new television and video solution will eliminate friction for advertisers and unlock key partnerships. 💡 "The goal of Collective TV was initially to really simplify the buying experience for our advertisers,” Kirilyuk says. “We’re trying to make the experience easy, seamless, and scalable.” Read more: https://lnkd.in/eQUc3eia
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Last week, a few of our product leaders attended Beet.TV's #BeetRetreat to share insights, learnings and create connections. Nik Rochnik, Senior Product Director, Michael Halverson, Principal Product Manager, and Xenia Kirilyuk, Senior Product Manager, joined fellow industry thought leaders for a packed few days focused on industry growth and innovation. 🗣 What we heard: With many new retail media networks entering the fast-growing industry, new challenges are arising for clients and agencies–mainly the lack of methodology standardization. At Albertsons Media Collective, we continue to actively solve for these pain points on behalf of our clients and the longevity of the industry, taking the "tax" out of retail media collaboration.
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