Allbirds

We’ve gone back to the drawing board. And in the process, we realized that we really need an Art Director. We’re looking to grow our Creative Studio team with an AD, tasked with leading our artistic output to bring the Allbirds brand to life. This new addition to our flock will develop creative concepts and deliver world-class assets, content, and campaigns for key brand channels. First order of business: fix this terrible design our Social Media Manager mocked-up. Interested? Submit your application here: https://lnkd.in/gdkKYHg8

HAPPY AWARDS SEASON! Well, not the Oscars, Emmys, Golden Globes, or Academy Awards. Those are long over. We’re talking about SELF Magazine's 2024 Sneaker Awards – which just crowned our Wool Runner 2 the “Comfiest Athleisure Sneaker.” And we think that’s just as prestigious as those other events. Thank you to the SELF team for the recognition. Oh, and thank you to our moms. (They usually get a shout-out in acceptance speeches, right?) 

We wanted to share SHAPE Magazine's write-up on our new Tree Glider, just in case you’re in need of new reading material. Definitely not to spread the news about our newest style. (That’s just a totally unrelated bonus.) Thank you for the write-up, Madison Barber!

Earlier this week, we finally found a cure for Monday morning scaries: Turns out, all it takes is a mat workout and meditation led by Melissa Wood-Tepperberg, matcha with elaborate foam art, and a fresh pair of Tree Gliders. Simple enough. We loved hosting close friends and Flock members at our SoHo store to mark the launch of the Tree Glider – a go-anywhere, goes-with-anything shoe that's made to move with you, whether you're hitting your step count or hitting a new lunch spot. And if that wasn't enough of an excuse to celebrate, we also unveiled our latest brand campaign, "Allbirds by Nature" – a nod to Mother Nature and human nature, two unlimited sources of inspiration. ... So, same time next week?

Our latest-and-greatest just landed. 🛬 Meet the all-new Tree Glider: made to move through every part of your day with ease. Designed with breathable tree fiber fabric and an ultra-cushioned sole, these sleek sneaks will keep you feeling light, agile, and looking on point at all times. We’ve blended aesthetic with athletic so you can go from lunges to lunches, or workouts to hangouts, no sweat. It’s really a two bird, one shoe situation. Doesn’t get much better. Available now in-store and online at https://www.allbirds.com/ 👟

If job descriptions were written like dating profiles: –We are looking for: a Distributor Account Coordinator to support our Asia Pacific partner market.  – Together, we could: ensure consistent and premium brand presentation, merchandising and marketing with our partners in the region. – Green flags we look for: strategic thinking, attention to detail and experience working cross-functionally. – You’ll “match our geek” if you value: sustainability, innovation and work-life balance. – All we ask is that you: apply. Think we could be a perfect match? We’d say swipe right, but actually, just submit an application here.

The not-so-secret ingredient in our signature Tree material? TENCEL™ Lyocell. These soft and smooth fibers are carefully sourced from controlled or certified wood sources – including spruce, pine, birch, beech, and eucalyptus – meeting FSC® or PEFC standards, meaning the wood taken from nature is purposefully balanced with forest growth rates. Which means we can keep on huggin' trees. So when you want to feel the earth beneath your feet, these fibers should do the trick.

ALL CONTENTS OF THIS POST ARE PERFECTLY LEGAL. And you can be assured of that because it’s in celebration of Christos Yatrakis, our Chief People and Legal Officer, who reviewed this thoroughly. Based on his very literal title, you’ve probably guessed that he oversees both our people and legal teams. That includes functions like talent acquisition, workplace, and general counsel… so it won’t come as a surprise that Christos has earned a reputation for being a prolific juggler–the corporate sort, of course. (Although, Christos, if you can juggle, we’ll get the spinning plates and fire torches ready.) Since joining Allbirds in 2023, Christos has become an integral part of our leadership team. When we asked his teams to describe him, the consensus was: “world’s best boss.” Our counsel advised that this is a rhetorical hyperbole, and is not considered a statement of fact, but we really believe he is. Christos, thank you for being such an important part of The Flock. And thank you for reviewing our silly little social posts to be sure we don’t say anything incriminating.

Oh hi, Dubai! We’ve just opened our doors at the Dubai Mall, in partnership with our Gulf Coast Countries distributor, Alyasra Fashion–so we’re hoping you might stop in and say hey. You know what they say: new places, new faces, new … laces? Or something like that. See you soon. 📍 Address: Level 2, Dubai Mall 

Just Googled “How to market an open marketing role,” and the results told us to come here. If only we had a Senior Manager of Brand Marketing to give us advice. Sigh. They would definitely know how to attract a highly strategic, creatively-minded and results-oriented marketer. No doubt, they’d suggest that we mention this new addition to our team will lead the development and delivery of marketing programs, from seasonal shoots to brand campaigns. Oh, and that we’re a company that values sustainability, innovation, and work-life balance. Yeah, they’d definitely tell us to include that. But instead, we’ll just say that we’re seeking a Senior Manager of Brand Marketing to join The Flock, and that the link to apply is right here.